M Shafeeq Student at Abdul Wali Khan University Mardan Gardan Campus. Dept Of Tourism & Hospitality Presentation Made in BS 3rd ( Nowdays BS 6th)....

1. By: MuhammadShafeeq

2. History of Dell
• Dell computer was founded by Michael Dell. Dell traces
origins to April 1984 when Michael dell created PCs
limited. The company changed its name to “Dell
computer corporation” in 1988 and began expanding
globally as a multi national company first in Ireland.
• In 1992 Fortune magazine included Dell computer
corporation in its list of the world’s 500 largest
companies. Michael Dell is the youngest CEO of the
fortune 500 ever. Dell Inc. is now the 41st among the
fortune 500 companies.

3. Mission statement
• Customer satisfaction: Dell satisfies their
customer by providing their superior customer
service.
• Team satisfaction: Management and employees
of Dell inc. are committed to cooperating as a
team for the purpose of profitability and
gratification of a job well done.
• Community Satisfaction: Dell provides jobs in a
clean, safe, environmentally sound atmosphere
and be an active participant in community affairs.

4. Future Plan
• Dell Inc. is planning a major expansion of its retail
presence in China, one of the company’s largest and
fastest growing markets.
• Dell is planning six new tablets and three new
Smartphones.
• In recent times Dell is planning for more powerful
gaming laptops and desktops named “Alienware”.
• Dell’s supply chain optimization team has targeted
forecasting for process improvement. Each group used its
own judgment and biases to modify the forecasts of
demand.

5. SWOTAnalysis of Dell
Inc.

6. • Strength :
• Dell is the world’s largest PC maker. For the last couple of
years it has held its position as market leader. The Dell
brand is the one of the best known and renowned
computer brands in the world.
• Dell cuts out the retailer and suppliers directly to the
customers. It uses information technology and
Customer Relationship Management approaches to
capture data and its loyal customers. Dell has total
command of the supply chain.

7. • Weakness :
 The company has such a huge range of products and
components from many suppliers from different
countries, that there is occasional products recall that
can cause Dell some embarrassment.
 Dell is a computer maker, not a computer
manufacturer. It buys from a group of hi tech
component manufacturers and this allows Dell to focus
on marketing, logistics and other business operation.

8. • Opportunities :
 Dell is pursuing a diversification strategy by introducing
many new products to its product line. This initially has
meant good such as including printers and toners, but
now also included LCD television and other non-
computing goods.
 Dell is making and selling low cost, low price computers
to PC retailers in the United States.

9. • Threats:
 The single biggest problem for Dell is the competitive
rivalry that exists in PC market globally. Dell sources from
Far Eastern nations where labor cost remain low. But
there is nothing stopping competitors doing the same.
Even sourcing the similar components from similar
suppliers.
 Dell being global in its marketing and operations and is
exposed to fluctuations in the World Currency Markets.
Changes in exchange rates could leave the company
exposed to potential losses in parts of its supply chain.

10. Products Of Dell Inc.

11. Products
•Desktops
•Servers
•Notebooks
•Netbooks
•Peripherals
•Printers
•Televisions
•Scanners
•Pen Drives
•Smart Phones

12. Dell's major
competitors

13. Dell As An Multi-National
Company

14. • Dell is an American multi national technology based
company centered in Round rock, Texas, United states.
• Dell has a big market share in China and India.
• In 2006, Dell cut its price in an effort to
maintain its 19.2% market share

15. International market of Dell
• Dell International started in India about seven or eight
years back by opening a customer contact center at
Bangalore in 2001. In 2003, the second contact center
was opened at Hyderabad.
• After the U.S., Dell India is the second biggest centre with
13,000 employees.
• About 90% of dell computers are manufactured in China.

16. Decision making
• The board of directors usually sets up five committees.
Dell s functional structure included employees grouped
together by the common skill and task performance to
organize the value chain activities. The value chain
activities are controlled by the managers. Later dell
changed to be a market structure company.
• EMEA Marketing Senior Management team, develops
and implements strategic solutions that helps Dell to
improve decision-making capabilities.

17. Organizational design
• Dell follows the neoclassical organizational design. As
any other multinational company delegation of
authority also exist in Dell.
• Dells hierarchy is shrinking as managers are
increasingly delegation in everyday decision making to
employee.
• Project Managers at Dell have no direct reports, they
rely on their people skills to get things done.

18. Delegation Of Authority
• Dells hierarchy is shrinking managers are
increasingly delegation everyday decision
making to employee who has access
through it to the facts they need to
provide excellent customer service.

19. Diversity & Inclusion

20. • Dell is committed to building a diverse environment that is
reflective of a diverse global marketplace. They are striving
to ensure they are engage with key marketplace segments
to advance their global diversity and inclusion activities.
• Dell believes that to be a successful company and a great
place to work, our business must be able to leverage the
similarities and differences of all team members.
• Dell creates mutually beneficial partnerships with national
civic organizations, professional development
organizations, and multicultural business and community
groups in advancing their marketplace and workplace
diversity and inclusion activities.

21. Cultures And Values
• Dell actively foster a culture where employees can be
confident and proud that they act legally and ethically.
• Dell’s Code of Conduct, entitled “Winning with
Integrity,” encompasses a globally consistent set of
guidelines articulating our standard of ethical behavior.
• The culture of integrity at Dell encourages the courage
of the individual. The Global Ethics and Compliance
Office receives an average of 350 inquiries per quarter.

22. • Dell uses both organizational structure and
culture to have a direct bearing to their
companies’ profit.
• Dell has a highly collaboration and informative
process
• Dell uses development designs to maximize
networking technology.