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Film Poster Planning
Luke Catchpole A2
Genre and Target Audience:
• My genre of my film is horror and therefore I need I need to create a
target audience.
• My target audience will be both male and female ages roughly
between 15-23 as this genre has the biggest appeal to these ages.
Overall look of Film/Poster:
• The overall look of my film is dark and filled with suspense, therefore I will need to convert this into my poster and
attempt to recreate a dark looking image for my poster in relation to my trailer. Preferably I would to recreate posters like
the ones below, using a characters face and then editing around it to give it that dark, suspenseful and yet stylish look.
• However the stylised look of some posters appeals to me as it adds
something more to the film than just being a ‘horror’ films like ‘The
Flesheater’ have used this in their poster to produce a more stylised
horror film.
• Finally I also like the look of the posters for films like ‘The Strangers’
which uses almost screenshots of the scenes in the film to give an
insight into the story, setting or feel of the film. This then draws the
viewer in more as they have now almost seen part of the film and are
then intrigued to see more.

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Film Poster Planning

  • 2. Genre and Target Audience: • My genre of my film is horror and therefore I need I need to create a target audience. • My target audience will be both male and female ages roughly between 15-23 as this genre has the biggest appeal to these ages.
  • 3. Overall look of Film/Poster: • The overall look of my film is dark and filled with suspense, therefore I will need to convert this into my poster and attempt to recreate a dark looking image for my poster in relation to my trailer. Preferably I would to recreate posters like the ones below, using a characters face and then editing around it to give it that dark, suspenseful and yet stylish look.
  • 4. • However the stylised look of some posters appeals to me as it adds something more to the film than just being a ‘horror’ films like ‘The Flesheater’ have used this in their poster to produce a more stylised horror film.
  • 5. • Finally I also like the look of the posters for films like ‘The Strangers’ which uses almost screenshots of the scenes in the film to give an insight into the story, setting or feel of the film. This then draws the viewer in more as they have now almost seen part of the film and are then intrigued to see more.