The document discusses planning the poster for a horror film. It notes that the target audience for horror films is generally males and females aged 15-23. It states that the overall look of the film and poster should be dark and suspenseful. It provides examples of posters it aims to emulate that feature a character's face with an edited dark background, or have a stylized graphic design. The document also cites posters that use screenshots from the film to provide insight into the story and intrigue viewers.