Cinema and Tourism - ART & TUR 2012

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  • The advertising campaign, created by director Luhrmann's company Bazmark, does not feature scenes from the movie, due out next month, or its stars Nicole Kidman and Hugh Jackman.
    Two television commercials show an Aboriginal child actor from the film, Brandon Walters, sprinkling red dust on two hard-working executives - one in New York and one in Shanghai - and inviting them to “come walkabout''.
    http://www.theaustralian.com.au/tourism-launch-seeks-luhrmann-spike/story-fna7dq6e-1111117695736
  • Cinema and Tourism - ART & TUR 2012

    1. 1. ART&TUR International Tourism Film Festival Barcelos – 24 a 27 de Outubro, 2012 Cinema and Tourism: the influence of the audiovisual in the promotion of Tourism Marisa Serrenho
    2. 2. AGENDA  Tourist places  Film spectatorship as tourism  Film as a motivation for tourism  Tourism development through film
    3. 3. TOURIST PLACES A tourist place is a “rhetorical territory” (Augé, 1998: 113) 3
    4. 4. FILM SPECTATORSHIP Film spectatorship as (virtual) Tourism  Leisure activity  Time & space travel  Voyeurism 4
    5. 5. FILM AS A MOTIVATION FOR TOURISM 8 out of 10 Britons get their holiday destination ideas from films Thomson Holidays survey, 2004 5
    6. 6. FILM AS A MOTIVATION FOR TOURISM 6
    7. 7. FILM AS A MOTIVATION FOR TOURISM Film as a motivation for (physical) Tourism Film Tourism Film-induced Tourism 7
    8. 8. FILM AS A MOTIVATION FOR TOURISM Film Tourism  Successor to literary tourism  Pilgrimage  Hyper-real tourism 8
    9. 9. LOTR / NEW ZEALAND
    10. 10. FILM AS A MOTIVATION FOR TOURISM Film INDUCED Tourism  Film as catalyst  Halo effect 10
    11. 11. FILM AS A MOTIVATION FOR TOURISM 11
    12. 12. FILM AS A MOTIVATION FOR TOURISM We believe that people come to understand their world and their values in narrative (or storytelling) form. Hollihan & Baaske, 2005: 20 12
    13. 13. FILM AS A MOTIVATION FOR TOURISM Film’s persuasion factors - Cohen (1986):  Literary ethos (actors);  Literary logos (logic and reasoning);  and literary pathos (emotions). 13
    14. 14. FILM AS A MOTIVATION FOR TOURISM Film’s attraction factors - Macionis (2004):  Place (scenery);  Personality (characters, actors, celebrities);  and Performance (plot, genre). 14
    15. 15. “NEW” DESTINATIONS The Sound of Music, 1965 (Salzburg) The Beach, 2000 (Thailand) Australia, 2008 (Australia)
    16. 16. TOURISM DEVELOPMENT THROUGH FILM FILMS IMPACTS IN IMAGE FORMATION [ TOURIST DESTINATIONS ] Butler, 1990 Riley & van Doren, 1992 Gartner, 1993 Schofield, 1996 Iwashita, 2003 Kim & Richardson, 2003 Hudson, Wang, & Gil, 2011 16
    17. 17. TOURISM DEVELOPMENT THROUGH FILM FILM IMPACT ON DESTINATIONS IMAGE PRODUCT PLACEMENT IMPACT FOR BRANDS 17
    18. 18. TOURISM DEVELOPMENT THROUGH FILM ADVANTAGES OF FILM AS A MARKETING TOOL :  Big audience at small budget;  Substantial information about the destination;  Creation/ change of image in a short period of time;  Publicity generated by actors, director. 18
    19. 19. TOURISM DEVELOPMENT THROUGH FILM The Lord of the Rings, 2001-2003 (New Zealand)
    20. 20. TOURISM DEVELOPMENT THROUGH FILM 20
    21. 21. TOURISM DEVELOPMENT THROUGH FILM 21
    22. 22. Thank you! 23

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