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Marisa Serrenho
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Collected at Eurobest 2013 presentations.
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Brand communication buzzwords
1.
Brand communication BUZZWORDS
2.
CONTENT
3.
To be engaging,
content must be relevant and entertaining.
4.
CREATIVITY
5.
Find an insight
and tell a good story.
6.
EXPERIENCES
7.
EXPERIENCES must: - Invite
participation - Be designed around the user - Be useful (enriching) - Be shareable - Build community.
8.
PASSION POINTS
9.
The human being,
before being rational is emotional. Antonio Damasio (Neuroscientist) 85% of purchasing decisions are emotional. Have fans not customers.
10.
RISK
11.
Generation X were
risk adverse. Millennials are risk seekers.
12.
CONNECTING SELLING
13.
Communicate brand identity
accross all touchpoints.
14.
COLLABORATION
15.
Facilitate the collaboration
between brands, talent and audience.
16.
Thank you! Marisa Serrenho
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