This document outlines an assignment for students to create a self-branding project for a fictitious production company. It provides examples and guidelines for each stage of the process: research, creativity, and execution. In the research stage, students are given samples of company names, logos, websites, and testimonial videos. In the creativity stage, one group proposes the name "Da Potatoes" for their company and designs corresponding logo and stationery concepts. For the execution stage, they produce final versions of the company name, logo, stationery, website, and a testimonial video. The assignment aims to help students learn self-branding strategies through applying various stages of concept development.
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Chan nicole anjali_cc_a1 finals_l 006-281015
1.
2. Programme Name DIPLOMA IN: 1. FILM AND TV … 2. NEW MEDIA DESIGN
Module Name CO-CURRICULUM Module Code
MPU 142 (DIP. IN FILM AND TV)
DNM 2422 (DIP. IN NEW MEDIA
DESIGN)
Module Leader
Name
MasterChoo Kam Thong (Sifu)
Assessment Type /
Reference No.
Coursework
Student Name 1. CHAN JIA YI
Student Name 2. ANJALI VENUGOPAL
Student Name 3. NICOLE WONG KER YING
Intake-Class
1. BATCH FT 05/14
2. BATCH FT 05/14
3. BATCH NM 03/15
Student College
Identification No.
1. 2014050035
2. 2014010020
3. 2015050278
Student’s
Declaration
WE hereby certify that this assignment is OUR own work and where materials have been used
from other resources,they have been properly acknowledged. WE also understand WEwill
face the possibility of failing the module if the content of this assignment are plagiarized.
Signed 1: ________________________ Date: _________________
Signed 2: ________________________ Date: _________________
Signed 3: ________________________ Date: _________________
3. ASSIGNMENT 1 BRIEF
ASSIGNMENT # 1: Weekly Tasks
OBJECTIVE: Familiarity with key developments in Co-Curriculum assignments/projects
An understanding ofissues relating to Film & TV techniques or New Media Design
An ability to analyse works of Film & TV techniques or New Media Design via
contemporary concepts/ideas
A comprehensive knowledge of relevant discipline (Film & TV techniques or New Media
Design) working inside a culture/ethnic difference of their own encompassing Co-
Curriculum assignments/projects
Ability to structure Assignment 1 via stages/progresses on Film & TV techniques orNew
Media Design: 1. Research … 2. Creativity … 3. Execution
CRITERIA: Assignment 1: Self-Branding (Corporate Identity System And Company Profile)
1. Stage 1 – Research:
1.1 Company – 1. Name, 2. Logos/Logotypes,& 3. Stationaries/materials
1.2 Company Profile: Websites (Production House/Company Webpage Design)
1.3 Company Profile: Team Members’ Testimonial Videos
2. Stage 2 – Creativity:
2.1 Company – 1. Name, 2. Logos/Logotypes,and 3. Stationaries/materials
2.2 Company Profile: Websites (Production House/Company Webpage Design)
2.3 Company Profile: Team Members’ Testimonial Videos
3. Stage 3 – Execution:
3.1 Company – 1. Name, 2. Logos/Logotypes,and 3. Stationaries/materials
3.2 Company Profile: Websites (Production House/Company Webpage Design)
3.3 Company Profile: Team Members’ Testimonial Videos
4. Step by step processes,design development,and review will be so be tabulated as per
the following assessment criteria.
Requirements: All weekly progress should be submitted via soft copies…i.e. ‘snapshots’ all artworks for
“SIFU’ to collect for assessment/grading.
Weight: Assignment 1: 40%
Due: Week 6
4. ASSIGNMENT 1 – ASSESSMENT CRITERIA
Week Development / Review Marking criteria
Week 1 Briefing Assignment 1 (Homework); Class General-Exercise or Practise ~
Week 1
12 October 2015
Monday
< TO >
Week 6
28 October 2015
Wednesday
1. Assignment 1: “REPORT”Progress and Development Check
2. Class Exercise/Practise 1 (Correlating to Assignment 1)
~
Research/ (Investigation and Analysis) 10
Creativity (Concept/Idea via Scamps) 10
Execution (Concept/Idea via Digital Authoring/Design) 20
TOTAL 40%
1. Instructions to Students – Assignment1’s weeklytask:
2.1 Compile/print relevant taskcorrespondingon weekly stage/progress topics via Microsoft Office Word and other
relevant softwares
2.2 Create self-branding designs/idesbasedon weekly stage/progress topics …research,creativity,execution
stages/progressesare applied basedon teams’preferences)
2.3 A booklet-like design journaltoo is included in this Assignment 1demonstratingalldevelopments,procedures,
and processeswill enhance assessment/presentation grading.
2.4 Step by step processes,designdevelopment,and reviewwill be paginated as perthe following assessment
criteria.
2. Materials/Equipment:
Laptop: PC or Mac platform
Softwares: 1. Adobe CS/CC (Illustrator and Photoshop)2. Microsoft Office (Word), and 3.Audio/Video
Editing Softwares, Etc.
5. Outcome – Assessment Mapping
No. Assessment Methods
Learning Outcomes
LOC1
LOC2
LOC3
LOC4
LOC5
1 Research/Investigation ✓ ✓ ✓ ✓ ✓
2 Creativity ✓ ✓ ✓ ✓ ✓
3 Execution ✓ ✓ ✓ ✓ ✓
*ASSIGNMENT 1: CASE STUDYAND GUIDES/MATERIALS ARE AS PER DISCOURSE MATERIALS BY SUBJECT LECTURE
MASTER CHOO KAM THONG (SIFU)
6. Assignment 1: Self-Branding (Corporate Identity System And Company Profile)
1. Stage 1 – Research:
1.1 Company – 1. Name, 2. Logos/Logotypes, & 3. Stationaries/materials Samples
1.2 Company Profile: Websites (Production House/Company Webpage Design) Samples
1.3 Company Profile: Team Members’ Testimonial Videos Samples
7. 1.1 Company – 1. Name, 2. Logos/Logotypes, & 3. Stationaries/materials Samples…
1. Name
a.) DreamWorks Studios (USA)
DreamWorks Studio is a motion picture company formed by partners Steven Spielberg and The
Reliance Anil Dhirubbai Ambani Group. The studio currently has a worldwide distribution deal
with The Walt Disney Studios, which markets and distributes their films.
(Source: link)
b.) Uncommon Productions (USA)
Founded in 2000 by Tim Disney and Bill Haney, Uncommon Productions produces
documentary and feature films that inspire, enlighten and engage.
(Source: link)
8. c.) Egg Films (South Korea)
The company is named Egg given that it symbolizes the source of creation. With that, the
professional film company announces the birth incidence of growth expectations with their
films as according to their appointed title.
(Source: link)
d.) 20th Century Fox
Film studio; formed in 1935 through the merger of William Fox's Fox Film, and Twentieth
Century Pictures.
(Source: link)
10. 2. Logos/Logotypes
a.) Tin Can
(Source: link)
The logo-type is pretty simple, a well-spaced combination of uppercase sans-serif characters
built from Avant Garde Gothic conveys a professionalism, functionality and to some degree a
neutrality needed to serve multiple sectors. Animated and as stills these deliver both a
dynamism and a sense of multiple perspectives across various collaterals that resonates well
with the theme of format which is enhanced by a monochromatic colour palette that delivers a
more abstract, experimental and creative quality alongside the conventions of the logo-type.
The visual identity’s relevance and relationship to the Tin Can name and its four-fold
proposition is not immediate but like the weight of the logo-type it is incredibly bold and
confident in its simplicity, and original in its dimensional application.
b.) Pengolio
(Source: link)
A logo design which works well for a film, entertainment or photography company. Simple and
cute, the penguin can be a mascot for the production house. It is also interesting and is easily
recognized as a character or a mascot for the company.
11. c.) Universal Studios
Just a very simple logo design as the name is Universal. The design is only the earth, or world
that stands for the title “Universal”.
d.) New School Media
13. 3. Stationaries/materials
a.) EYEDENTITY
(Source: link)
Eyedentity, is the brainchild of Endemol India, which at present is the premier content provider
in the Sub-Continent, producing over 800 hours of programming annually for the biggest
broadcasters; mainstream & regional. This identity is a combination of three elements, the
universe, a camera and an eye. These put together in the form of the logo communicate about
the brand, and its ideology at the same time.
b.) Filthy
14. (Source: link)
“We strongly believe in the value of print, so as a print-based designs studio, we feel it’s
important that our stationery is a showcase of what we can do within the medium. We created a
bespoke logo that was then embossed across all of our stationery, creating a latex texture on
uncoated paper. We used a color palette set in black & white, with a hint of turquoise to
demonstrate the attention to detail we like to achieve with all of our projects.
All printing and finishing produced by Generation Press.”
15. c.) Business Cards by SNAP! Photography Company
d.) Business Cards by TeeDaily, Shirt Printing Company
24. 5. Video 5
Video Production Company - Testimonial Video For CWM Studios (Source: link)
6. Video 6
Corporate Video Testimonials Production in New York (Source: link)
25. Assignment 1: Final Learning Outcome – Conclusions Statements
(What we learnt in this Assignment 1)
1. Every company starts with their own concept and idea, including mottos and their own
visions.
2. Stationaries and materials like text pads, business cards, etc. are not designed simply but with
their own designs to give them their own identity.
3. A company cannot be started by one person alone.
4. Boss of a company is not ordering, but guiding.
5. Be responsible on every single task.
6. Prepare everything that needed before a presentation to prevent stuck during the presentation.
26. 2. Stage 2 – Creativity:
2.3 Company – 1. Name, 2. Logos/Logotypes, and 3. Stationaries/materials
2.4 Company Profile: Websites (Production House/Company Webpage Design)
2.5 Company Profile: Team Members’ Testimonial Videos
27. 2.3 Company – 1. Name, 2. Logos/Logotypes, and 3. Stationaries/materials
1) Company Name – DA POTATOES
- Potatoes are able to take on any food forms such as, potato chips, potato wedges, french
fries, mashed potato and so on.
- It means versatility – having many different skills or qualities.
33. 2.5 Company Profile: Team Members’ Testimonial Videos
Script
Franqie : Hello! Welcome to Da Potatoes production house.
I am Franqie Chan, everyone here calls me Master Potato.Now, you must be wondering why potatoes.Potatoes are able
to take on any food forms, potato chips, potato wedges,french fries, mashed potato and so on. We here at Da Potatoes
focuses on the versatility of our productions.We promise you productions of varying concepts and ideas.
Our passion for all things film and art allows us to focus on the creative process ofour products before anything else.
We do everything from films, TVCs, photography,cooperate video to music videos.We are always open to new things
and new concepts and are always finding ways to improve and grow as a production house.
Anju : Working at Da Potatoes is a very exciting and interesting experience as our atmosphere is filled with creativity,
which is very important as it affects the outcomes of our products.Clients will be happy to know that they will always
be welcome to join us here during productions.Our meetings involve a lot of screaming. Not in the bad way, we just are
superpassionate and serious about what we do here at Da Potatoes.I love how interative all us potatoes work together.
Having a huge studio connected to our office also helps as we don’t need to move far and can do everything within one
day. Our equipments are not only the shiniest but is also always up to date.
Anju : Hello, professional potato!What are you doing?
Nicole : Just putting some finishing touches on our latest project.
Anju : Mind telling the people what you usually do in front of the computer screen?
Nicole : Here at Da Potatoes,we use the best editing softwares of the industry. We take every single detail seriously
from our post pro editing and viual effects. We do not rest until our product is more than perfect which will then allow
us to go home and feel fulfilled for the day so that we are ready as ever to start on our next project the very next day!
35. 3. Stage 3 – Execution:
3.3 Company – 1. Name, 2. Logos/Logotypes,and 3. Stationaries/materials
3.4 Company Profile: Websites (Production House/Company Webpage Design)
3.5 Company Profile: Team Members’ Testimonial Videos
36. 3.3 Company – 1. Name, 2. Logos/Logotypes, and 3. Stationaries/materials
1) Company Name
- DA POTATOES
- Potatoes are able to take on any food forms such as, potato chips, potato wedges, french
fries, mashed potato and so on.
- It means versatility – having many different skills or qualities.
