1. Your online profile and presence can impact how potential employers view you, as many will search for candidates online and on social media. Over 70% of employers have decided not to hire a candidate based on what they found online. 2. Rather than suppressing your online identity, your social media profiles can showcase your personality and skills if curated properly. You should aim to increase your online reputation and chances of getting hired. 3. What you post online stays online, so be mindful of maintaining a positive online profile, as forgetting and forgiving past issues can be difficult once something is posted on the internet.