Driving innovation is a dangerous mission. Human resistance--both internal and external--gets in your way. This framework will help you identify and overcome resistance to change. Fighting the enemies of innovation requires transforming the culture of your organization.

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3. W e h e l p l e a d e r s
i g n i t e a n d a c c e l e r a t e a
c u l t u r e o f c h a n g e .
UNDERSTAND THE “CHANGE GAP”
WORKSHOPS TO IMPROVE ADAPTABILITY, CREATIVITY & RESILIENCE
TRANSFORM PERSONAL BEHAVIORS & MINDSETS

4. GETTING TO KNOW:
THE ENEMIES OF INNOVATION

5. “If you know the enemy
and know yourself,
you need not fear
the result of a hundred battles”
Sun Tzu- The Art Of War

6. Innovation Enemies can:
F r u s t r a t e y o u
S l o w y o u d o w n
S t o p y o u

7. Enemies of Innovation - Matrix
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8. 4 TYPES OF ENEMIES
I C h o o s e t h e E a s y W a y O u t :
F u n a n d e a s y , s h o r t c u t , w h a t ’ s t h e f a s t w a y t o
g e t t h e r e .
I A v o i d T a k i n g R i s k s :
S t a t u s - q u o o v e r c h a l l e n g i n g , p r e s e r v i n g w h a t
t h e y h a v e .
M y R e p u t a t i o n I s W h a t M a t t e r s :
T o l o o k g o o d , b e i n g r e s p e c t e d a n d t o i n c r e a s e
p e r s o n a l p r e s t i g e .
I W a n t T h i n g s M y W a y :
T o b e r i g h t , p r i o r i t i z e s h i s o w n e x p e r i e n c e o v e r
e v e r y o n e e l s e ’ s .

9. THE EIGHT
ENEMIES OF INNOVATION

10. A T T H E R I G H T P L A C E &
R I G H T T I M E R E A D Y T O
T A K E T H E C R E D I T
g o a l : s u c c e s s w i t h l i t t l e
e f f o r t
s t r a t e g y : g a t e k e e p e r w h o
h a s c o n t r o l o v e r w h i c h
i d e a s g e t s h a r e d .
b e h a v i o r s : w i l l d e f l e c t b l a m e
i f t h i n g s g o w r o n g , w i l l
c o n s t a n t l y k e e p y o u a w a y
f r o m d e c i s i o n m a k e r s
“No one is watching”
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11. T H E R E I S N O S U C H T H I N G A S
A S E R I O U S C O N V E R S A T I O N
g o a l : h a v e f u n
s t r a t e g y : m a k e s e v e r y t h i n g
t r i v i a l , d i s t r a c t s f r o m f o c u s ,
f u n o v e r h a r d w o r k
b e h a v i o r s : w i l l l o o k f o r a l l i e s
t o h a v e f u n a n d t h i n k o f
i n n o v a t i o n a s b o r i n g
“Everyone is so… boring…”
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12. P R O T E C T I N G E V E R Y O N E
F R O M E V E R Y T H R E A T
g o a l : p r o t e c t t h e t e a m
s t r a t e g y : m a r t y r .
p r i o r i t i z e s a p p r e c i a t i o n o v e r
g r o w t h
b e h a v i o r s : w i l l w a n t t o m a k e
e v e r y o n e o n t h e t e a m f e e l
g o o d a t t h e e x p e n s e o f
s p e e d o r c h a n g e
“I will fix you”
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13. T H E G A T E K E E P E R O F
T R A D I T I O N S
g o a l : m i n i m i z e r i s k s
s t r a t e g y : p r e s e r v e t h e s t a t u s
q u o o v e r e x p e r i m e n t a t i o n
b e h a v i o r s : w i l l p r o v i d e
e x a m p l e s o f a l l t h e t i m e n e w
i d e a s w e r e p r e s e n t e d a n d
n e v e r w o r k e d
“That’s not
how we do things here.”
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15. P A R A L Y Z I N G Y O U W I T H
I N T E L L E C T U A L A N E S T H E S I A
g o a l : b e t h e s m a r t e s t p e r s o n
i n t h e r o o m
s t r a t e g y : m a n i p u l a t e s v i a
a n a l y s i s , a l w a y s i n t h e
h y p o t h e s i s s t a g e w i t h o u t
m a k i n g d e c i s i o n s
b e h a v i o r s : w i l l q u e s t i o n
e v e r y t h i n g u n t i l s h e h a s
c o n t r o l o f t h e r o o m , t e a m a n d
p r o c e s s
“Let’s run another analysis…”
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16. B E I N G I N C H A R G E I S W H A T
M A T T E R S
g o a l : c o n t r o l d e c i s i o n - m a k i n g
s t r a t e g y : e x e r c i s e s p o w e r ,
c o n t r o l s p r o c e s s , p r i o r i t i z e s
c o n t r o l o v e r m o t i v a t i o n
b e h a v i o r s : w i l l s u p p o r t y o u i f
y o u r i n i t i a t i v e i s a l i g n e d t o
h i s a g e n d a , i f n o t h e w i l l
i m p o s e h i s a g e n d a o n y o u
“My way or my way…”
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17. O N L Y H E C A N S A V E U S
g o a l : c h a n g e t h e w o r l d
s t r a t e g y : o n l y a s u p e r h e r o c a n
d r i v e c h a n g e , p r i o r i t i z e s h i s
r o l e a n d e g o o v e r t e a m
s u c c e s s
b e h a v i o r s : w i l l c h a l l e n g e y o u ,
p u t y o u i n u n c o m f o r t a b l e
s i t u a t i o n s i n o r d e r t o w e a r
y o u d o w n
“I will rescue you
from this mess”
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18. F R I E N D S H I P E Q U A L S
S U R V I V A L
g o a l : b e a p p r e c i a t e d
s t r a t e g y : e m p a t h y t o c o n n e c t
w i t h o t h e r , p r i o r i t i z e s
r e l a t i o n s h i p s o v e r r e s u l t s
b e h a v i o r s : w i l l a d a p t t o
s i t u a t i o n s , n e v e r c o m m i t o r
s a y y e s o r n o .
“We all agree, right?”
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20. Key Takeaways
E n e m i e s m a k e y o u r i d e a s b e t t e r .
E n e m i e s k e e p y o u o n y o u r t o e s .
E n e m i e s r e m i n d s y o u w h o y o u a r e .

23. Thank You!
liberationist.org
twitter.com/@GusRazzetti
Medium.com/GusRazzetti