Fight for Delight: Start Your Design Revolution
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Intuit Innovation Leader Ben Blank shared tips for designers on how to make an impact in their organization at SXSW Interactive 2014. Follow Ben (@BlankBen) and Intuit (@IntuitInc) on Twitter.
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Fight for Delight: Start Your Design Revolution
- 1. FIGHT FOR DELIGHT Start Your Design Revolution @BlankBen Presented March 10, 2014 at SXSW
- 2. MY PASSION Helping designers make a big impact within their organization (while having more fun). I believe everyone has the potential to unlock their inner designer.
- 3. BA A TALE OF TWO DESIGNERS
- 4. Work feels like a struggle. “They” don’t value design. No one listens to my ideas. I’m the only one doing it. Not doing my best work, and not proud of the work I’m doing. I’m not making an impact, my work doesn’t matter.
- 5. Work is fun and rewarding. I’m their secret weapon. People seek out my ideas I have support at many levels I’m prolific. My best work takes place each and every day. I make a BIG impact on customers and the business. Work feels like a struggle. “They” don’t value design. No one listens to my ideas. I’m the only one doing it. Not doing my best work, and not proud of the work I’m doing. I’m not making an impact, my work doesn’t matter.
- 6. BA
- 7. INNOVATION CATALYSTS 250 MORE PEOPLE JUST LIKE ME
- 8. MAKING A BIG IMPACT + FUN
- 9. HOW TO YOU GO FROM A to B Start a design revolution? Revolutionaries define themselves by what they stand FOR, not by what they stand against…
- 10. IT STARTS WITH YOU Fight for Delight (It’s a challenge, but I’ll share a few of our best moves)
- 11. YOU ARE THE PRODUCT Apply your design skills to you, then your organization. Have deep empathy for your fellow employees. They are your customers. Fall in love with your customers’ problems, not your design solutions... Images Source © Michael Hultström Creative Commons License
- 12. BE AWESOME Delight your “customers” by going above and beyond. Make them passionate. Leave your ego at the door. Strive to know your “customers” better than they knows themselves. Images Source © Michael Hultström Creative Commons License
- 13. GO WHERE YOU’RE LOVED Double down on those who love you. Seek out like minded people & projects Start small, don’t ask for Images Source © Michael Hultström Creative Commons License
- 14. USE JUDO Retell your story in the language of your organization. Let “your” story become “their” story. Leverage existing momentum in your favor… Images Source © Michael Hultström Creative Commons License
- 15. BE INCLUSIVE Help others like you get started; you need them. Share the spotlight early and often. You can’t do it alone. Help “just one more person” join… Images Source © Michael Hultström Creative Commons License
- 16. SO… Your are the Product Be Awesome Go Where You’re Loved Use Judo Be Inclusive
- 17. YOUR OPPORTUNITY Only 10% of people in this room will take the first step. Make sure you’re one of them. Will you lead, join or take part..? SECRET: Few people are willing to start a revolution, so the world is your oyster if you do.
- 18. START NOW Your Challenge: Take the first step this week! Go where you’re loved… Start small… Be awesome… P.S. And let everyone in this room know how it goes.
- 19. THANK YOU Share your Fight for Delight Journey: @BlankBen
Editor's Notes
- Finance, HR, new business,
- My name is Bennett BlankI spent most of my career as a designer, entrepreneur, and general product guyFor the past 5 years, I’ve been doing this inside a large company, Intuit Inc. makers of QuickBooks, TurboTax, and more)One thing I’ve enjoyed most, is helping create a design-driven cultureBefore it was cool…We’ve come a long way in the past five years, creating a culture of designToday I’ll share a few tips from our early daysSo you can start your own design revolution…
- But first, two stories about two designers…The first is a designer whose work feels like a struggleThe second is a designer whose work feels like fun.
- Our second signer is the exact opposite…He truly enjoying his workHe’s viewed as a source of inspiration He has support from the top…And a culture that recognizes the value of designDoes this sound familiar?
- Our second signer is the exact opposite…He truly enjoying his workHe’s viewed as a source of inspiration He has support from the top…And a culture that recognizes the value of designDoes this sound familiar?
- It does to me, because I’m actually both designersI was in the first situationAnd decided to do something about it.
- Along with the help of a few hundred of my friends.- The Innovation Catalysts
- We set out to change our organization from the ground up.And it’s workingOur grass roots revolution is making big gains!Not only are we seeing increased support for designBut our work is having a major impact on our business,And most importantly, our customers.BTW – We’re having more fun…
- So how do you go from A to B?I assume you’d prefer to be the second designerRevolutions require revolutionaries,And a will to take risksThey all begin well in advance with a groundswell of supportAnd build with the help of others…
- But here’s the secret – It starts with you.If you want to effect change, you need to take actionIn the next few slidesI’ll show a few moves to get started…
- The most important part…View your organization as the customerUse your design skills to find their painsSolve them wellRun experiments to prove it…Leave your ego at the doors
- You’re a designer – rock this!Designers have a unique ability to make things realJust Do it!Go above and beyond each and every time
- Don’t swim upstream, you’ll just get eaten by the bears.The best place to start might be on a different team or projectYou probably already know the like-minded people Start there!Start small, but go fastBuild your momentum over time.
- Your organization has invested in culture – use it to your advantageYou can’t change the weatherUse it to your advantageMake it their idea, not yoursThis isthe most important
- Recruit others to your aide…As you experience success – share it!Praise is powerful – share it!There’s plenty of good to go around
- Don’t forget….
- A huge opportunity exists for those bold enough to take the first stepMany others have done it, you can too…If we can, you can…
- Get out there and start your design revolution…
- Finance, HR, new business,