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Feedback from USA workshop
Dr. Jaime Reed, Space Growth Partnership / Airbus
USA Workshop
 USA identified as largest space market
 Survey confirmed interest in the USA
 A mature market with plenty of competition  a huge challenge
 Held at the Satellite Applications Catapult, 18th September
 26 attendees
 Presentations from DIT, UKSA, SA Catapult, Oxford Space Systems,
Honeywell, SSTL
 Interactive session on strengths/weaknesses & barriers
 Clear that relative strengths/weaknesses not understood
Barriers
Buyers
• Difficulty to see roadmaps / requirements
• UK not directly marketed – not visible
• Complexity of accessing downstream buyers
• US companies often highly integrated
Promotion
• UK vocabulary upstream/downstream is not
known or articulated
• UKSA/NASA use different terminology
• Value of getting in front of buyers
• Trade missions not flexible/responsive enough
• Cost/focus – need to do research
Trade barriers
• Barriers to the US include regulations,
language and cost of entry
• Meeting buyers is difficult, can we get them to
the UK?
• UK licensing can be slow
Partnerships/Collaboration
• R&D partnerships important to build credibility
and relationships
• Attracting US FDI to the UK can then create
export opportunities to US
• Need to develop links with US universities on
projects which then transition to commercial
opportunities
Exports to the USA
SWOT (based on workshop)
Strengths
• Small satellites, digitally processed payloads,
detectors, thrusters, ferrite switch technology,
electric propulsion, sat coms (esp mobile),
deployable systems, space weather
• Low labour cost & tax
• Joined up gov/industry
• Common standards & regulation
• UK intellectual capital
• Access to European market & ESA
Weaknesses
• Small domestic market
• Limited technical base and value chain
• Relative lack of agility at scale
Opportunities
• Access to US market easier in UK
• Strategic relationship
• Launcher programme
• Depreciating pound
• UK/USA trade deal
Threats
• Brexit could lead to a period of confusion
• UK/USA trade deal
• Trump effect & BUY AMERICA
Conclusion
 A HVC for the USA seems feasible given the pipeline
 We are going to develop a strategy for the USA
covering:
 Exports to major buyers
 Exports promotion
 Improved market intelligence
 The UK value chain
 Ideas for cooperative R&D topics & cooperation
 Connecting to investors (e.g. InnovateUK missions)

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Feedback from USA Workshop

  • 1. Feedback from USA workshop Dr. Jaime Reed, Space Growth Partnership / Airbus
  • 2. USA Workshop  USA identified as largest space market  Survey confirmed interest in the USA  A mature market with plenty of competition  a huge challenge  Held at the Satellite Applications Catapult, 18th September  26 attendees  Presentations from DIT, UKSA, SA Catapult, Oxford Space Systems, Honeywell, SSTL  Interactive session on strengths/weaknesses & barriers  Clear that relative strengths/weaknesses not understood
  • 3. Barriers Buyers • Difficulty to see roadmaps / requirements • UK not directly marketed – not visible • Complexity of accessing downstream buyers • US companies often highly integrated Promotion • UK vocabulary upstream/downstream is not known or articulated • UKSA/NASA use different terminology • Value of getting in front of buyers • Trade missions not flexible/responsive enough • Cost/focus – need to do research Trade barriers • Barriers to the US include regulations, language and cost of entry • Meeting buyers is difficult, can we get them to the UK? • UK licensing can be slow Partnerships/Collaboration • R&D partnerships important to build credibility and relationships • Attracting US FDI to the UK can then create export opportunities to US • Need to develop links with US universities on projects which then transition to commercial opportunities
  • 4. Exports to the USA SWOT (based on workshop) Strengths • Small satellites, digitally processed payloads, detectors, thrusters, ferrite switch technology, electric propulsion, sat coms (esp mobile), deployable systems, space weather • Low labour cost & tax • Joined up gov/industry • Common standards & regulation • UK intellectual capital • Access to European market & ESA Weaknesses • Small domestic market • Limited technical base and value chain • Relative lack of agility at scale Opportunities • Access to US market easier in UK • Strategic relationship • Launcher programme • Depreciating pound • UK/USA trade deal Threats • Brexit could lead to a period of confusion • UK/USA trade deal • Trump effect & BUY AMERICA
  • 5. Conclusion  A HVC for the USA seems feasible given the pipeline  We are going to develop a strategy for the USA covering:  Exports to major buyers  Exports promotion  Improved market intelligence  The UK value chain  Ideas for cooperative R&D topics & cooperation  Connecting to investors (e.g. InnovateUK missions)