All asset managers need an ETF strategy. Here are the top reasons why active, systematic and index-tracking managers need to look at Europe and how HANetf can support them. HANetf | White Label UCITS ETFs | Distribution | Marketing

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2. INVESTORS
Are becoming increasingly fee
sensitive and have more tools to
compare investment choices
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3. 5% CLUB
Only the cheapest 5% of Active
U.S. Domestic Equity Mutual
Funds raised assets in 2017
according to ICI.
https://www.ici.org/pdf/per24-03.pdf
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4. THRESHOLD 56
To be a member of the 5% club asset
managers needed to offer products
charging 56bps or less
https://www.ici.org/pdf/per24-03.pdf
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5. “Over the last decade, ETFs have become the
investment of choice compared to mutual funds”
DELOITTE | The Growth of ETFs in Europe

6. EUROPEAN
ETF market grew at nearly 40% in 2017,
far outstripping the growth rate of the
U.S. and offering a higher growth
opportunity for asset managers wanting
to launch ETFs
https://etfgi.com/
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7. EXPANDING REACH
In contrast to 40 Act funds, the UCITS
structure enables asset managers to
distribute their investment ideas across
Europe and reach out even further to
investors in the Middle East, Asia Pacific
and Latin America
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8. FUND SELECTORS
in Europe who value transparency,
liquidity and convenience are growing;
controlling more asset flows and
increasingly building solutions
exclusively with ETFs.
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9. “The growth of the ETF industry continues to defy
superlatives”
EY | 2017 Global ETF Survey

10. ACTIVE ETFs
Which command higher fees, are
growing rapidly in Europe as asset
managers seek alternative distribution
mechanisms for their IP
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11. COMPETITION
European investors are asking for greater
choice of ETF options, especially in ESG,
fixed income, smart beta, alternative,
multi-asset, thematic and active ETFs.
Competition in the European ETF market
is limited, providing huge scope for new
entrants
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12. “ETFs continue to take market share away from
other products, and firms will either have to
launch ETFs or create other investment vehicles
which are competitive with the performance, tax
efficiency, and costs of ETFs.”
PWC | ETF 2020 | Preparing for a new horizon

13. COMMITMENTS
Launching an ETF business used to be a
huge commitment of time, money and
resources.White-label ETF issuers are
enabling asset managers to bring their
ideas to European investors with far
lower barriers to entry.
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14. HANetf: EUROPE’S DEDICATED ETF
PLATFORM
PRODUCT DEVELOPMENT
Structuring | Authorization | Service provider connections | Listing | Legal and regulatory
PRODUCT MANAGEMENT
Daily oversight of legal, compliance and operations | Exchange regulatory compliance | Data
dissemination
CAPITAL MARKETS
Seeding | AP and market maker connections | Exchanges | Trading platforms
DISTRIBUTION
Foreign registration as part of larger budget scale | Cross boarder listing and sales | Market
making | Local language sales teams | Sophisticated marketing and PR platform
EUROPE’S DEDICATED ETF
PLATFORM
HANetf is Europe’s first independent white label UCITS
ETF platform, providing an efficient, cost effective
solution for asset managers seeking to enter the
European ETF market. HANetf has the operational and
regulatory infrastructure and experience required to
navigate the complexities of launching and distributing
ETFs in Europe.
Contact us to learn how we can help you bring
your ETF to market within 80 days.
info@HANetf.com
+44 (0) 207 071 5120