The document discusses keys to selling a home, including maintenance, staging, pricing strategically, and marketing. It focuses on Urban Cool KC's social media marketing strategies, noting their large Facebook following and the success of social media posts in driving views and engagement. Their commission structures and additional services like staging and furniture are presented. Testimonials from satisfied customers praise Urban Cool KC's knowledge of neighborhoods and approachable, easy to work with style.

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for people who love kansas city’s cool neighborhoods

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4 KEYS TO SELLING YOUR HOME
1. MAINTENANCE
• Pre-inspection
• Offer a Home Warranty

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4 KEYS TO SELLING YOUR HOME
2. Staging: Declutter, Depersonalize, Organize & Stage
• A National Association of Realtors survey proves that the longer a
home stays on the market, the further below listed price it drops.
• 93% of staged homes sell in less than one month, whereas un-
staged homes of comparable value sat on the market for 146 days
or more.
• 63% of potential buyers are willing to pay more for a home that is
"move-in ready".
• 52% of buyers said the kitchen had the most significant impact on
their purchase decision; and 79% of buyers said they would pay a
premium for a home with an updated kitchen.

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4 KEYS TO SELLING YOUR HOME
3. Pricing: price to sell vs. testing the market.
4. Marketing: Typical Real Estate Marketing
• Multiple Listing Service – Agent to Agent
• Sign in the Yard
• Options: Virtual Tour, Website, Just Listed Postcards,
Open House
Urban Cool KC Extra Marketing – Social Media Marketing

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Social Media Marketing
1. Facebook Posting
2. Animoto House Video
3. YouTube Promotion
4. Google+
5. Pinterest
6. Instagram
7. Twitter
8. Flipagram

6. Staging and FB Marketing

7. Facebook Page – 25,329 Likes

8. LIKES 2-16-17

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UrbanCoolKC Marketing Facebook
• 25,329 Page Likes
• 500 New Likes a Month
• No Other Realtor Has These Facebook Statistics
• 4 Years $40k Investment
• Franny Trained as a Corporate Trainer Social Media Marketing

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UrbanCoolKC Marketing Facebook
• Average House Post No Boost – 24 Hour 3-5k Views & 20-30
Likes and 10-15 Comments
• $1 Boost – Double the Views and Likes Average

12. Hot
Properties
Higher
Boosts

13. 588 W. 40th Westport Condo

14. 588 W. 40th Condo Comments

15. 2-4
Posts a
Day 1/4
Boosted

16. Urban Cool KC - Demographics

17. Listing Services & Fees
Six Percent Commission
◦ Staging Consultation
◦ FB Post With $100 on Boost
◦ Social Media Platforms: Twitter, Pinterest,
Google+, YouTube, Instagram
◦ Virtual Tour
◦ Feed to Zillow, Trulia, Realtor.com With Paid
Advertising and Enhancements. Plus 60 more
websites.

18. Listing Services & Fees
Seven Percent Commission
◦ Staging Consultation, Full Services and
Furniture for 3 months: living room, dining
room, master bedroom and décor for kitchen,
bathrooms (or pay $3000 up front).
◦ $500 Deposit. If house sales will refund. If
house doesn’t sale will retain, for moving
furniture and staging services.
◦ FB Post With $300 on Boosting and Special
Target Audience Ads.

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Urban Cool KC
Communications
Text, Facebook, Email or Phone With Updates at Least Once a
Week.
Centralized Showings Showing Feedback
Price Negotiations and Inspection Repair Negotiations With
Buyer’s Agent
Delivering Good & Bad News

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Urban Cool KC - Chartwell
Nine Years Experience – Fulltime 5 years – 35 Transactions 2015
Master’s Degree in Psychology and 10 Years Corporate
Communications and Creative Marketing Trainer
Creative – Out Side the Box
Passionate about KC Neighborhoods and Older Homes
Lived in South Hyde Park, Rivermarket, Volker, South Plaza
Joined Chartwell in 2012 – Urban, Diverse, My Own Way

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Urban Cool KC Testimonies
Raegan Buatte & Dawud Hasam – sold a house in Waldo within 2
weeks above asking price $176k and bought a house in Verona
Hills:
See Video

22. Reviews
Erin Cole reviewed Franny Knight
09/02/2014
Helped me sell a home
Franny is knowledgeable about the areas she serves, and
knew just how to market the sale of our 100+ year old
home. Not only that, but Franny stays up to date on what is
happening in the area, and realizes what a true gem an older
home is in the KCMO area. This allowed us to be very
satisfied customers getting a contract on our home in
approximately 6 weeks. Franny was approachable and
knowledgeable, and made the process very simple with the
usage of online signing software (Dotloop), so we didn't have
to meet her anytime a change on a contract was made
during the negotiation process. I would recommend Franny
again and again.

23. Reviews
tkellough64 reviewed Franny Knight
06/26/2014
Franny not only helped me sell my house but also helped me negotiate the
purchase of a beautiful property in the urban core. She knows her stuff when it
comes to the individual personalities of each area of our city. She'll help you find
a home anywhere but if its the urban core you want to be in then Franny is the
agent for you!
aklivinglofts reviewed Franny Knight
06/17/2014
Our 5th house and the best experience with a realtor. She made it less stressful
and more fun going through the entire process.

24. Reviews
Jill Dewitt reviewed Franny Knight
06/17/2014
My first purchase experience with this team was delightful and efficient. They answered
all my questions, and were available when I needed them. After selling that home, I
again sought their services. Transactions before closing were completed electronically,
which meant I never had to make unnecessary trips. I appreciated their understanding
of the market and knowledge of what I may have missed in asking questions about my
purchase. I am very happy with this home and the price i paid for it.
John Harrington reviewed Franny Knight
06/17/2014
I'd highly recommend Franny Knight to help you find your new home, especially if
you're looking for something a little unique. Franny has a great passion for interesting
homes and neighborhoods and she'll go out of her way to find you something you'll
love. At times she'll even show you something that isn't very lucrative for her, but she
knows you'll love it. Always upbeat and very fun to work with.