Urban Cool KC - Listing & Marketing Presentation

1. SELL
YOUR
HOME
WITH
URBAN COOL KC
urbancoolkcteam.com
SELL
YOUR
HOME
WITH
URBAN COOL KC

2. Franny is a consummate professional.
She and her team of contractors staged
and prepared our home for sale in record
time, and delivered outstanding results
while staying within the constraints
of our budget.”
-Malik Nash

3. 1
WE UNDERSTAND
YOUR TOP CONCERNS
MONEY
How can I get
the most money for
my home.
We can help.
TIME
How much time will
the process take to
sell my home?
We set realistic goals based
on market demands.
WHO
What is the agent’s
track record, and who
all is involved.
We work hard to represent
your best interests.
MARKETING
What is the plan for
marketing my home
to the public?
Our proven approach
amplifies your home’s listing.
urbancoolkcteam.com

4. 2
REACH MORE BUYERS THROUGH

5. 3
SOCIAL MEDIA.
Facebook Marketing
MISSION: Our Facebook page puts great homes
in front of over 42,000 people.
TACTIC: Many of our followers, while not actively
looking, have fallen in love with a house on our
page and decided to buy.
BENEFITS: You can get 100X more exposure for
your house, therefore selling it quicker and for
more money.
SOCIAL MEDIA
MARKETING
Cross Platform Exposure
To promote your listing, we post curated content
across all of our social media platforms. Your
home will reach an audience of over 60,000
people who follow Urban Cool’s social media
accounts. A larger audience means more
potential buyers viewing your listing.
Urban Cool is present on the following platforms.
• Facebook
• Instagram + Reels
• Website Virtual Tour
• YouTube
• Linked In
• Studeo Story Book
• TikTok
urbancoolkcteam.com

6. 4
29,486 people reached
1,202 engaged with the post
7,833 post clicks
Listed at $265K
Sold for $275K
1905 W. 42nd
627 S. Liberty
36,323 people reached
1,455 engaged with the post
10,249 post clicks
Listed at $289K
Sold for $289K

7. 5
1209 Romany Rd
35.300 people reached
2,229 engaged with the post
11,202 post clicks
Listed at $565K
Sold for $585K
3106 Peery
17,897 people reached
1,438 engaged with the post
4,315 post clicks
Listed at $225K
Sold for $225K

8. 6
A professional in every way.
Franny knows Kansas City. She knows how to
get the job done in an honest and professional
way. She knows how to get the information out
to potential buyers,and I can’t recommend her
highly enough. I would engage Franny to sell
more houses for me. And, I would buy houses
from Franny, without hesitation.”
– Patty

9. 7
SERVICES & FEES
STAGING
Full home and staging edits available. Including edits
to existing furnishings and/or providing additional
furniture to perfect spaces.
PROFESSIONAL HDR PHOTO
Virtual Tour and unique, shareable URL.
SOCIAL MEDIA MARKETING
Cross-platform posts on our 60k+ follower pages,
PLUS up to $100 in Boosted posts to YouTube,
Facebook and Instagram.
SYNDICATED TO 100+ WEBSITES
Your home’s listing will be available for buyers to
view across 100+ websites.
SIGNAGE
MLS Listing, Sign In Yard, Open House, KWKLY Yard
Sign. Text for Information.
OPEN HOUSE
Curated open house including neighbor invite, flyers,
postcards, and optional social media promotion.
COMMISSION
6% Total - 3% Buyer Agent
& 3% Listing Commission.
urbancoolkcteam.com

10. 8
STAGING
Staging a home boosts sale
price by 10–20%.
- National Association of REALTORS
urbancoolkcteam.com

11. 9
81% of buyers find
staged homes easier
to envision as their
own.
- National Association of Realtors
Staging makes rooms
appear up to 20% larger.
Staging works for homes
of all price ranges.
- National Association of Realtors
Staged listings attract
more online views.
Staging cuts time on
market by up to 50%.
- RESA

12. 1 0
urbancoolkcteam.com
COMMUNICATION
DAILY UPDATES
Our team will set up your listing
in our CRM database, Brivity,
which will send you daily progress
updates on the sale of your home.
We will email you a unique login
to Brivity, providing you full
transparency during the listing
process.
MARKET UPDATES
You will receive weekly marketing
reports from the Urban Cool
team. We will also keep you
updated on the transaction
process once an offer has been
accepted.

13. 1 1
TRANSACTION UPDATES
Transaction Coordinator, will
handle all contracts from start
to close. You will receive emails
through the listing process.

14. 1 2
THE URBAN COOL KC TEAM
FRANNY KNIGHT
Founder & Agent
Franny has a Master’s in
Psychology from Wichita State
University. She played College
Volleyball and Basketball! She
continues to stay fit by walking
her babies, Dexter, Ruby &
Betty Rae on trails in the metro.
In addition to being a full-time
Realtor, she teaches companies,
entrepreneurs, and social-
service agencies to improve
their marketing with Social
Media. Prior to being a Realtor,
she was a Public Speaker and
Trainer for Creative Marketing &
Thinking.
HUBERT BEATTIE
Founder & Agent
Hubert has a Bachelors Degree
in Business and has 30 years
of Management Experience.
He played on a basketball
scholarship and still is at
home on the court. Hubert’s
experience and eye for homes
that can be rehabbed or flipped
make him an excellent resource
for investors and homeowners
that love the idea of a “diamond
in the rough.”
MERISA BEATTIE
Licensed Realtor
Kansas & Missouri
Merisa is an agent, Transaction
Coordinator and Listing
Manager with Urban Cool
KC. Before joining the team,
she worked in the restaurant
industry where she served and
collaborated with all types
people (and made tons of
friends in the process). She
loves meeting new people that
are buying or selling a home.
Her clients love her exceptional
staging which helps their homes
sell faster.
MARK GOODMAN
Licensed Realtor
Kansas & Missouri
Mark’s career started in the
US Army where he was a Tank
Mechanic. After the military, his
ability to repair things lead him
into IT and military contractor
work. Upon his return to the US,
he continued problem solving
for IT companies such as Sprint,
H&R Block, and Marriott Hotel
& Resorts, but also began to
pursue Real Estate and his
personal passion of home
renovation. His IT, Renovation,
and Real Estate skills combine
to make him a great asset to his
investor clients.
urbancoolkcteam.com

15. ABOUT US
“THAT HOUSE IS SOOO COOL.”
That’s what Franny Knight thought to herself when she took her first
picture of a cool home in 2006. Franny lived in downtown Kansas
City. She knew first hand how easy it was to fall in love with an urban
area...and a really cool house.
At that time, she was new to real estate. She’d made a career
change to join her soon to be husband in his established real estate
business. With no customers of her own yet, she decided to spend
her time documenting the cool urban homes she found in Kansas
City.
Those first pictures were followed by many others and have now
grown to a social media following of nearly 40,000 on Facebook
alone.
Today, Urban Cool KC is about you, the Urban Cool Villager, and
about this city and all it has to offer. The journey continues and
we are happy to help you find your Urban Cool home and/or
the Urban Cool Villager who will love your home as you did.
ABOUT KELLER WILLIAMS
Keller Williams is the world’s largest real estate franchise by
agent count, has more than 1,000 offices and 180,000 associates.
The franchise is also No. 1 in units and sales volume in the United
States.
In 2015, Keller Williams began its evolution into a technology
company, now building the real estate platform that agents’ buyers
and sellers prefer. Since 1983, the company has cultivated an agent-
centric, technology-driven and education-based culture that rewards
agents as stakeholders.
4200 Somerset Drive
Suite 101
Prairie Village, KS 66208
Office: (913) 825-7500
ABOUT KELLER WILLIAMS

16. urbancoolkcteam.com
Franny is a knowledgeable, hard working
veteran realtor who has your best interest in
mind always. She made the process of buying
and selling a home feel seamless and was a joy to
work with. She got us top dollar for our home
and found us our next dream home quickly.
I would highly recommend her!”
-Sheryl
Urban Cool KC Realtors Mission is to promote historic neighborhoods and houses, and ti assist in affordable housing. We
help owners sell their homes for more money with expertise & experience in social media Marketing
(816) 686-7499
info@urbancoolkc.com
MIDTOWN OFFICE
11111 West 39th Street, Suite 300
Kansas City, MO 64111