- The document provides background information on Keller Williams Realty, the largest real estate franchise company in North America, and discusses Chris MacLellan's real estate experience and qualifications. - It outlines Chris MacLellan's marketing plan for listings, focusing on digital and social media advertising as well as targeted outreach to other agents. - The document discusses best practices for pricing listings competitively, preparing for and handling offers, and maintaining communication throughout the home selling process.

1. Listing Consultation Prepared For:

2. About KELLER WILLIAMS ® Realty Mo Anderson Vice Chairman of the Board Gary Keller Chairman Of The Board Founded on October 18, 1983. KELLER WILLIAMS ® Realty laid the foundation for agents to become real estate business people. Mo Anderson owned the #3 franchise in the largest real estate company in the world. Gary Keller was chosen by Realtors across the U.S. as one of five of the “Most Admired” REALTORS® in the nation. KELLER WILLIAMS ® FACTS: 3rd largest real estate company in North America. 72,594 + real estate consultants. 608 + offices in the U.S. and Canada. Excellence in real estate consultation training.

3. The KELLER WILLIAMS ® Culture Win-Win — or no deal Integrity — do the right thing Commitment — in all things Communication — seek first to understand Creativity — ideas before results Customers — always come first Teamwork — together everyone achieves more Trust — starts with honesty Success — results through people

4. Chris MacLellan ~ Resume Professional background in Social Work and Ministry Joined Keller Williams Realty (August 2009) Professional Designations, ATWD: At Home With Diversity SRES: Senior Real Estate Specialist e-Pro GREEN Sangamon State University B.A. degree, Child Family and Community Service. Sacred Heart School of Theology, MA degree Theology Obtained Missouri Real Estate License (2008) Representation of real estate buyers and sellers (2008-current)

5. The Bow Tie Guy Marketing Plan Yesterday’s marketing plan doesn’t work with today’s buyers 93% of buyers between 18-44 years old use the internet to search for homes 87% of all buyers use the internet in their home search 62% of buyers 18-44 use social media regularly Sell your home using the Bow Tie Guy’s internet marketing plan: Internet Marketing Featured advertising on thebowtieguy.net Advertising on 150+ local and national websites Virtual tours Social Media Listings advertised on Facebook, Twitter and LinkedIN *** Survey results based on National Association of Realtors 2008 survey

6. Listings are advertised on EVERY major real estate listing website: Realtor.com upgraded listing Craigslist – custom ads with photo galleries updated 2 times a week Every St. Louis area company and agent website displaying MLS listings STL Today (online St. Louis Post Dispatch) 150+ national websites including Zillow, Trulia & Google The Bow Tie Homes Marketing Plan *** Survey results based on National Association of Realtors 2008 survey

7. Targeted Advertising to Agents Agents who are working with buyers in your area Agents with nearby listings who will be getting calls from buyers Agents working with relocating buyers Targeted Advertising to the Public Video tour of the property and nearby community amenities All advertising calls answered by The Bow Tie Guy team Featured listing on email & print newsletters Yard Signs Oversized custom signs Directional arrows to notify neighbors of your home listing (where allowed) Custom Flyers & Ads Professional photography 4 page color flyers at the property Marketing Plus

8. Print advertising Only 3% of buyers find the home they purchase through newspaper print advertising Regular open houses 3/4 of buyers are working with real estate agents during their home search and almost all buyers are searching the internet to locate homes they want to see Buyers ready & able to make a purchase schedule private showings of homes Most open house visitors are neighbors or people considering moving, but who aren’t ready to make a purchase yet Open houses help agents find new buyer clients, they don’t sell the house What Doesn’t Sell Homes Agent open houses Agents who are busy working with buyers, don’t have time to attend agent open houses Agents choose to attend an open house to be supportive for coworkers or for a free lunch…not because they have a potential buyer for the home! Targeting agents at a single real estate company With about 10,000 agents in the St. Louis area, most real estate transactions involve a listing agent and buyer’s agent who work for 2 different companies Whether an agent works for a company with 1 office or 20 offices, most agents only interact on a regular basis with 20-50 agents

9. What You Do & Don’t Control Seller Controls: Property condition Availability for showing Asking price Home warranty Seller Doesn’t Control: Pricing of competition Buyer’s vs seller’s market Interest rates The price buyers thinks the house is worth

10. Pricing Misconceptions It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. Buyers & Sellers (and Appraisers) Determine Value The value of your property is determined by what a BUYER is willing to pay in TODAY’S market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Once a buyer and seller agree on a price, the APPRAISER must also agree that the price is at fair market value or the buyer won’t be able to get a loan! WHAT YOU PAID WHAT ANOTHER AGENT SAYS WHAT YOU NEED WHAT YOU WANT COST TO REBUILD TODAY WHAT YOUR NEIGHBOR SAYS

11. Selling Price vs. Time on Market Homes get the most showings in the 1 st month, and offers on newly listed homes come in for more money. Overpriced homes will get showings but no offers. Buyers rarely come back when a price is reduced. Testing the market with an inflated price means missing out on most buyers. Sell quickly and sell for a higher price! WEEKS ON MARKET A C T I V I T Y 1 2 3 4 5 6 7 8

12. Competitive Market Analysis Homes currently FOR SALE … our competition Homes UNDER CONTRACT and waiting to close… what buyers are paying today Homes which EXPIRED without selling… sellers asked more than the market will bear and buyers chose other homes which offered better features for the same price. Homes that have SOLD … what buyers have been willing to pay recently. Buyers will make an offer on the home with the best features in the best location for the best price . But if everything feels overpriced, buyers will simply not buy anything.

13. Preparing For The Offer ACCEPTANCE. Signed by all parties, dated, delivered… congratulations, you’re on your way to having your property sold! REJECTION. Unconditional… unfortunately, your home is still on the market. COUNTER OFFER. Any change to the contract constitutes a counter offer. You are now in the negotiation stage. NO ACTION. Equals rejection. Your home is still on the market. In slow economic times, offers to purchase routinely come in “low” whereas in healthy economic times, offers are closer to the asking price. Do not be offended by any offer received . We counter all offers, even the really low ones, since you never know what a buyer is really willing to pay.

14. Inspections Inspections and potential repairs are the main reason contracts don’t close. Buyers normally have 10-15 days to get inspections and to terminate contract if they are not satisfied with the condition of the home. SELLER SEES THEIR HOUSE INSPECTOR SEES THE HOUSE BUYER SEES YOUR HOUSE Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!

15. Keeping in Touch Good communication is critical to our success Regular Housing Market Reports prepared to keep you informed: Showing activity MLS website hits Listingbook New listings competing with you Price changes in competing homes Homes that have accepted contracts Closing price of newly sold homes Showings and Feedback: All showings are scheduled with a full-time professional showing service Immediate notification of showings by phone &/or email Custom feedback surveys from showing agents Throughout the listing period, you’ll be informed every step of the way.

16. Meet Our Team Selling your home is a team effort. The Bow Tie Guy has a team of agents and outside vendors makes sure that your home sale is smooth from start to finish. Chris MacLellan (Lead Agent) ~ your primary contact throughout the entire home sale process John Powel Walsh (Business Partner) ~ co-agent, Broker with over 30 years of experience in Real Estate Jamie Walsh (Listing Coordinator) ~ arranges the initial set-up of new listings Shana Karls (Transaction Coordinator) ~ monitors contract deadlines and manages the transaction details from accepted contract until closing Centralized Showings ~ schedules all showing appointments and obtains feedback from showing agents GE Supra ~ provides secure lockbox giving showing agents easy access to the home while tracking who is going in and out of your property

17. Let’s Sell Your Home Christopher Mac Lellan Keller Williams Realty 10936 Manchester Road St. Louis, MO 63122 314-677-6144 Office 314-605-0769 Cell 314-677-6145 Fax [email_address] www.christophermaclellan.com