The document discusses several marketing campaigns run by GSK Health Partner UK to improve user engagement on their website. It provides results for campaigns using pop-ups, exit intent messaging, and banners targeted at driving registration completion, keeping users on the site, and encouraging reading of specific content. The results show some campaigns were more effective than others. Suggestions are made to test design variations, add calls to action, and develop new campaign ideas like surveys and games.

1. GSK Health Partner UK
Adoric campaigns data

2. Site Performance
Session/User Pages/Session
February-March
Avg. sessionduration Avg.Time on page

3. New Users

4. What changes we made?
● We keep only the pop-up variation
● We created new campaign with the popup to be shown on all
pages and not only on OH pages.
New users Pop-up

5. Results - New users Pop-up and Slider
February-March 2021
Pop-up OH
Impressions Click Click CTR
1,563 30 1.92%
2,592 60 2.31%
Pop-up | All site
Impressions Click Click CTR
2,976 171 5.75%
4,939 339 6.86%

6. Goal:
Drive users to finish the registration
Target audience
Users who not registered
Technology & features used
Unknown User on registration page, In the middle of
registering and hovers near close or abandons the page
Exit intent registration completion

7. Results - Exit intent registration completion
February-March 2021
Impressions Click Click CTR
703 151 21.48%
147 73 49.66%

8. Total unique users finish registration
202

9. Logged-in
Users

10. Goal:
Get users to stay more on the site and notice them about Samples,
Learning and Patient Resources.
Targetaudience
Registered users
Technology & featuresused
This pop-up will appear once trying to exit the site from a specific page.
We can show the user name, to make it more personal suggest.
Trigger& Rules-
Exit intent, after the user spend more than 10 sec on the page
1 time per session, show again after 1 day
Show on all pages, exclude the content pages that on the popup
Exit intent

11. Results - Exit intent read more
February-March 2021
Impressions Click Click CTR
748 287 38.37%
189 122 64.55%
Click per article
Free patient
samples
Personalized
learning
(CPD)
Patient &
educational
resources
137 12 7
67 4 4
● We have new suggested articles.
● Still the most engaging article is the “Free patient resources”

12. Goal:
Only for dental profession, show a welcome back personal
message
Target audience
Only for logged in users
Technology & features used
Shows after 5 sec from page entry
Show 1 time per session
Prompt specific page
Strategy by

13. Results - New OH welcome back
February-March 2021
Impressions Click Click CTR
479 7 1.46%
182 5 2.75%
● This campaign is not working so well. It doesn't drives a lot of clicks.
I recommend to change the design or the text.
We can create an A/B test campaign and test another variation to see which works better

14. Goal:
Only for dental profession, show a welcome back personal
message
Target audience
Only for users on the oral health pages
Technology & features used
Shows after 5 sec from page entry
Show 1 time per session
Prompt specific page - Patient Resources
Strategy by

15. Results - New OH pop up
February-March 2021
Impressions Click Click CTR
3,152 28 0.89%
3,239 22 0.68%
● This campaign is not working so well. It doesn't drives a lot of clicks and a lot of users seen it.
I recommend to change the design or the text.
We can create an A/B test campaign and test another variation to see which works better

16. Goal:
Encourage dental professionals to read specific signposted
content.
Target audience
Dental Professionals, banner to be displayed on Oral health
pages only.
Technology & features used
We have 2 variations, A/B test
Shows immediately upon oral health page entry
Shows 1 time per session
Disappears after 15 seconds.
Top bar
Strategy by

17. Results - Top bar
February
Impressions Click Click CTR
2,512 4 0.16%
2,876 3 0.1%
● This campaign is not working so well. It doesn't drives a lot of clicks and a lot of users seen it.
I recommend to add a CTA. I believe that the design itself is not noticeable.
We need to add some color/background/ image that will catch the users eyes
Impressions Click Click CTR
2,617 8 0.31%
2,730 7 0.26%
Variation #1 Variation #2

18. Suggestions for new campaigns
● Survey for returning visitors
● Spin to win/ Gaming
● News and updates
● Products

19. Thank you :)
www.adoric.com