This document summarizes a webinar on social media education. The webinar will include three sections: 1) Listening as a tool, where the presenter will discuss using social listening to understand conversations around a business or industry; 2) Facebook tips and ideas, where the presenter will provide nuts and bolts advice on using Facebook for business; and 3) a question and answer session.

1. Welcome to
Social Media Education
Monthly Webinar Series
Brought to you by
Presenter: Curtis Howe

2. What to expect
1. Cloud Cover- Listening as a tool
2. Nuts and Bolts- Facebook tips and
ideas
3. Q&A

3. Cloud Cover
Listening as a tool
- Customers are talking about you and your industry
What is being said?

4. Cloud Cover
Listening as a tool
Sentiment Analysis What is the main
conversation around
your business/ industry
and which direction is it
going?
- Searching for keywords, business names, industry topics
- What words would people use to describe what you do?
- Check various social sites

5. Cloud Cover
Listening as a tool
Brand Advocates
The people who will
promote your
company/ industry
- Reward them and encourage them

6. Nuts and Bolts
People have the power to respond or not
•Businesses are only allowed to open pages NOT profile. A business which opens a profile page
is in direct violation of TOS.
•Business pages allow other users to become fans, but access to the individual profile pages
are limited.
•Business pages do not allow the ability to invite friends – in fact business pages cannot
maintain a friends list – they can only maintain a fan list. In fact this feature is disabled on
business pages.
•Business pages do allow updating your status (which gets shared with your fans)
•Business pages allow: pictures, videos, discussion board, application, wall posts, groups and
other interactive elements.
•You cannot start a conversation on a profile page. You have to wait for them to talk with you

7. Nuts and Bolts
Markers to know about
25 Likes you can reserve your username
30 Likes you get Facebook insights
Over 200 Likes you cannot change your username

8. Nuts and Bolts
Page Tips

9. Nuts and Bolts
Page Tips
Contests:
- You must use a Facebook App
- You can’t make people do things other than like your page
- You cannot use the like button for voting
- You must notify winners via Facebook
Deals:
Most people will follow you for a deal or offer

10. Nuts and Bolts
Page Tips
Communication:
Timeline Status Updates-
What most people see and interact with
Messages-
A way for people to send you a
private message

11. Nuts and Bolts
Page Tips
Communication:
Posts- A public way to
send you messages
Comments- Comment along
with others comments on
your status updates

12. Nuts and Bolts
ADS
Prom
FB
oted
APPS
Posts
Extras
Web
Grou
Widg
ps
ets

13. ‘
“Innovation needs to be part of your
culture. Consumers are transforming
faster than we are, and if we don’t catch
up, we’re in trouble.” – Ian Schafer

14. Thank
you

15. Q&A