How to use social media for your business.

1. Welcome to
Social Media Education
Monthly Webinar Series
Brought to you by
Presenter: Curtis Howe
Tuesday, January 8, 13 1

2. What to expect
1. Cloud Cover
2. Nuts and Bolts
3. Q&A
Tuesday, January 8, 13 2

3. Cloud Cover
What can social media do for my business?
Tuesday, January 8, 13 3

4. Cloud Cover
What parts of my business can social media affect?
Tuesday, January 8, 13 3

5. Cloud Cover
What parts of my business can social media affect?
Tuesday, January 8, 13 3

6. Cloud Cover
What parts of my business can social media affect?
Sales
Tuesday, January 8, 13 3

7. Cloud Cover
What parts of my business can social media affect?
Sales
Marketing
Tuesday, January 8, 13 3

8. Cloud Cover
What parts of my business can social media affect?
Sales
Marketing
Customer Service
Tuesday, January 8, 13 3

9. Cloud Cover
What parts of my business can social media affect?
Sales Awareness
Educate Benefits
Fill a need
Call to action
Social Media Benefit
Tuesday, January 8, 13 4

10. Cloud Cover
What parts of my business can social media affect?
Sales Awareness
Educate Benefits
Fill a need
Call to action
Social Media Benefit
Ongoing Education of your value
Tuesday, January 8, 13 4

11. Cloud Cover
What parts of my business can social media affect?
Sales Awareness
Educate Benefits
Fill a need
Call to action
Social Media Benefit
Ongoing Education of your value
Improving the sales process progression
Tuesday, January 8, 13 4

12. Cloud Cover
What parts of my business can social media affect?
Marketing
Its about helping people be aware of your value.
How?
Tuesday, January 8, 13 5

13. Cloud Cover
What parts of my business can social media affect?
Marketing
Its about helping people be aware of your value.
How?
Social Media Benefit
Tuesday, January 8, 13 5

14. Cloud Cover
What parts of my business can social media affect?
Marketing
Its about helping people be aware of your value.
How?
Social Media Benefit
Have your customers promote your ads
Tuesday, January 8, 13 5

15. Cloud Cover
What parts of my business can social media affect?
Marketing
Its about helping people be aware of your value.
How?
Social Media Benefit
Have your customers promote your ads
Encourage and understand what your
customers think
Tuesday, January 8, 13 5

16. Cloud Cover
What parts of my business can social media affect?
Customer Service
Loyal customer = Referrals
Tuesday, January 8, 13 6

17. Cloud Cover
What parts of my business can social media affect?
Customer Service
Loyal customer = Referrals
Social Media Benefit
Tuesday, January 8, 13 6

18. Cloud Cover
What parts of my business can social media affect?
Customer Service
Loyal customer = Referrals
Social Media Benefit
Keep in touch with your customers
Tuesday, January 8, 13 6

19. Cloud Cover
What parts of my business can social media affect?
Customer Service
Loyal customer = Referrals
Social Media Benefit
Keep in touch with your customers
Automate referrals
Tuesday, January 8, 13 6

20. Cloud Cover
What parts of my business can social media affect?
Customer Service
Loyal customer = Referrals
Social Media Benefit
Keep in touch with your customers
Automate referrals
Tuesday, January 8, 13 6

21. Cloud Cover
What does Social media do for consumers?
Research about you Customer feedback
Tuesday, January 8, 13 7

22. Cloud Cover
What does Social media do for consumers?
Research about you Customer feedback
Tuesday, January 8, 13 7

23. Customers who:
want deals
Very little loyalty
Customers who:
Prefers value over price
High loyalty
Tuesday, January 8, 13 8

24. Nuts and Bolts
How to create social gravity to my business
Tuesday, January 8, 13 9

25. Nuts and Bolts
How to create social gravity to my business
Map out your sales process
Tuesday, January 8, 13 9

26. Nuts and Bolts
How to create social gravity to my business
Map out your sales process
Identify your customer base
Tuesday, January 8, 13 9

27. Nuts and Bolts
How to create social gravity to my business
Map out your sales process
Identify your customer base
find what social sites they are on
Tuesday, January 8, 13 9

28. Nuts and Bolts
How to create social gravity to my business
Map out your sales process
Identify your customer base
find what social sites they are on
Create a content strategy
Tuesday, January 8, 13 9

29. Nuts and Bolts
How to create social gravity to my business
Map out your sales process
What steps does a customer go through to buy
How many steps can you affect
How long does it take at each step
How do you get them to move through the process
How can I keep customers coming back
Tuesday, January 8, 13 10

30. Nuts and Bolts
How to create social gravity to my business
Identify your customer base
What is the average age of your best customer
What is the income level of your best customer
What interests do your customers have in common
Tuesday, January 8, 13 11

31. Nuts and Bolts
How to create social gravity to my business
find what social sites they are on
Tuesday, January 8, 13 12

32. Tuesday, January 8, 13 13

33. Nuts and Bolts
How to create social gravity to my business
Create a content strategy
What kind of things will interest them
How can I move people through the sales process
How will I use content to move them to a purchase
What are competitors doing
Tuesday, January 8, 13 14

34. Nuts and Bolts
How to create social gravity to my business
Map out your sales process
Identify your customer base
find what social sites they are on
Create a content strategy
Tuesday, January 8, 13 15

35. “The most successful marketer becomes
part of the lives of their followers.” -Marsha
Collier
Tuesday, January 8, 13 16

36. What we do for our customers:
- Create Social strategy
- Design and brand social sites
- Implement Content Strategy
- Provide coaching and mentoring
- Email marketing
- Blogging
Tuesday, January 8, 13 17

37. Thank
you
Tuesday, January 8, 13 18

38. Q&A
Tuesday, January 8, 13 19