New roles for the CFO & Controlling department 
Innovation & Project Controlling 
Katleen Vandeweyer 
11 September 2014 
© For internal use
Innovation & Project controlling 
▶ Introduction 
▶ From ‘transactional department’ to ‘partner in projects’ 
▶ Project management & Role of Finance 
▶ Example of a project file 
▶ Internal organization to comply to this new role 
▶ Conclusion 
| Katleen Vandeweyer 
2
Innovation & Project controlling 
▶ Introduction 
▶ From ‘transactional department’ to ‘partner in projects’ 
▶ Project management & Role of Finance 
▶ Example of a project file 
▶ Internal organization to comply to this new role 
▶ Conclusion 
| Katleen Vandeweyer 
3
Transaction & payment 
Focussing on end-user experience 
| Katleen Vandeweyer 
4
Transaction & payment 
Focussing on 3 business lines 
| Katleen Vandeweyer 
5 
Merchant Services 
& Terminals 
Financial 
Processing 
Services 
Mobility & 
eTransactional 
Services
Transaction & payment 
Innovation is key… (1/3) 
| Katleen Vandeweyer 
6 
Merchant Services 
& Terminals
Transaction & payment 
Innovation is key… (2/3) 
| Katleen Vandeweyer 
7 
Financial 
Processing 
Services
Transaction & payment 
Innovation is key… (3/3) 
| Katleen Vandeweyer 
8 
Mobility & 
eTransactional 
Services
Innovation & Project controlling 
▶ Introduction 
▶ From ‘transactional department’ to ‘partner in projects’ 
▶ Project management & Role of Finance 
▶ Example of a project file 
▶ Internal organization to comply to this new role 
▶ Conclusion 
| Katleen Vandeweyer 
9
FINANCE extends its role 
| Katleen Vandeweyer 
10 
Partner in projects & 
business development 
Transactional 
department 
Innovative projects 
Non-standard offers 
M&A files 
IT portfolio mgmt 
… 
Accountancy 
Treasury 
Tax 
Reporting 
…
FINANCE extends its role 
| Katleen Vandeweyer 
11 
Transactional 
department 
Accountancy 
Treasury 
Tax 
Reporting 
… 
Look behind, and… look forward 
- Forecasts 
- Outlooks 
- Action plans 
Finance as the company GPS 
- Not driving, but guiding 
- Showing the way 
- Proposing corrective action
FINANCE extends its role 
| Katleen Vandeweyer 
12 
Partner in projects & 
business development 
Innovative projects 
Non-standard offers 
M&A files 
… 
 
Focus of this presentation
Innovation & Project controlling 
▶ Introduction 
▶ From ‘transactional department’ to ‘partner in projects’ 
▶ Project management & Role of Finance 
▶ Example of a project file 
▶ Internal organization to comply to this new role 
▶ Conclusion 
| Katleen Vandeweyer 
13
Maximizing profit with scarce resources: 
Planning, project portfolio & IT capacity 
Outlook (monthly) 
Forecast (3x/year) 
Budget (per year) 
| Katleen Vandeweyer 
14 
Strategic plan (3-year view) 
Projects on the 
short term 
Projects on the 
mid term 
Projects on the 
long term 
IT capacity 
Scarce 
resources 
Planning process Project portfolio 
Resources should be BALANCED over projects on short and longer term. 
Short term projects  short term ambitions (outlook/forecast) 
Long term projects  term ambitions (strategic plan)
Project management 
▶ Corporate Process (ATOS) 
– Process for all 70,000 people 
– Different steps in a project 
– From ‘Pursuit’ to ‘Delivery’ 
▶ Internal organization (WORLDLINE BELGIUM) 
– 2x/week: Project Assessment Meeting (‘Rainbow’) 
– Executive representation from all departments 
– Project discussion 
• Product & Customer need 
• Operational aspects (IT, customer service,…) 
• Financially: business case (turnover, margin, cash flow,…) 
▶ Role of Finance (FINANCE) 
– Engaged as from the start 
– Important role in the bid team: Business Case 
| Katleen Vandeweyer 
15
Project Management Process 
| Katleen Vandeweyer 
Win the 
Bid and 
Sign the 
Contract 
Make 
our 
Winning 
Offer 
Define & 
Agree our 
Winning 
Solution 
Prepare 
Our 
Wining 
Strategy 
Position 
ourselves 
with the 
Customer 
Pursuit 
Strategy 
Solution 
Rainbow Pursuit – Go / No Go decision 
• Will we make the bid ? 
• Who will make the bid ? (bid team composition) 
• High level expected revenue ? 
• High level cost estimation ? 
Offer 
Contract 
Handover 
from 
Bid to 
Delivery 6 
1 
2 
3 
4 
5 
Rainbow Offer review 
• Competitive offer ? 
• Summary of solution 
• Detailed business case 
• Delivery assurance 
• Way to proceed 
Handover 
16 
To be 
implemented
Project Management Process 
Key players: Example of a Bid Team 
S&M Account Manager S&M Account Manager 
| Katleen Vandeweyer 
17 
Sales Lead 
Executive Sponsor 
Bid Manager 
Solution Manager Financial Lead 
Pre-Sales Consultant 
Supported by Solution Experts from 
delivery units 
Bid Team 
Financial Controller
Finance: Project Management Office 
▶ Why finance? 
– Overall view (full project picture captured in 1 P&L) 
– Neutral 
– Aligned with new role of team 
▶ Secretary role 
– Agenda 
– Leads the Project Meetings 
– Meeting Minutes 
– Database 
– Alignment with Group Project Mgmt team 
| Katleen Vandeweyer 
18
Innovation & Project controlling 
▶ Introduction 
▶ From ‘transactional department’ to ‘partner in projects’ 
▶ Project management & Role of Finance 
▶ Example of a project file 
▶ Internal organization to comply to this new role 
▶ Conclusion 
| Katleen Vandeweyer 
19
Project file (imaginary case) 
1. Commercially: Customer need 
2. Solution description + delivery commitment 
3. Architecture of proposed solution 
4. Financially: business case 
5. Key risks & mitigation 
| Katleen Vandeweyer 
20
Project file 
1. Commercially: customer need 
Define what the customer has asked… 
Customer wants to go from point A to point B 
So in this phase we do NOT give a solution, but the real customer need 
 Forces ‘reflection’ of the accountmanager/bid team 
 Enables the management team to give guidance to the team (‘pursuit’ phase) 
…and try to find his reason for this 
in order to see a football game 
Asking for more info 
 Enables us to offer solutions the customer has not thought about in first time 
| Katleen Vandeweyer 
21
Project file 
2. Solution description & delivery commitment 
Solution description 
We drive the customer in a car 
Explain the lists of options, and motivate solution 
- Car, because… 
- Not a train ticket, because… 
- Not a TV, because… 
Delivery commitment 
IT and CS will start in Oct ‘14, and deliver in May ‘15 
Formal commitment needed from internal departments… 
… As Sales has to commit to external customers 
Project file can be used as reference for Delivery planning reasons 
| Katleen Vandeweyer 
22
Project file 
3. Architecture of the proposed solution 
| Katleen Vandeweyer 
23
Project file 
4. Financially: Business Case 
24 | Katleen Assumptions Vandeweyer 
& Business Drivers  Financial figures (margin)
Project file 
5. Key risks & Mitigation 
| Katleen Vandeweyer 
25 
Risk Mitigation Probability Impact in P&L 
Late delivery 
penalty 
Extra resources 
during project: 
100k€ 
20% -20k€ 
Scope unclear in 
this phase 
Contingency of 
20% 
High Contingency 
incl. in P&L 
1 employee has 
all knowledge in 
this domain 
Train 2 other 
employees 
Medium -10k€
Innovation & Project controlling 
▶ Introduction 
▶ From ‘transactional department’ to ‘partner in projects’ 
▶ Project management & Role of Finance 
▶ Example of a project file 
▶ Internal organization to comply to this new role 
▶ Conclusion 
| Katleen Vandeweyer 
26
Internal organization of Controlling 
to comply to this new role 
| Katleen Vandeweyer 
27 
Partner in projects 
& business 
development 
Transactional 
department 
Innovative 
projects 
Non-standard 
offers 
M&A files 
… 
Accountancy 
Treasury 
Tax 
Reporting 
… 
Before: 1 global team  busy periods = Budget, Fcst, Closing,… 
Split of the Controlling Team in 2 teams  create focus 
Now: 2 rather independent teams
Another type of employee 
Both are needed… 
| Katleen Vandeweyer 
28 
Finance oriented 
Historical 
Exact 
What are the figures? 
This is it ! 
Financial expert 
Cross-functional 
Future oriented 
More or less 
What’s behind the figures? 
How can I help you ? 
Internal consultant/partner
Innovation & Project controlling 
▶ Introduction 
▶ From ‘transactional department’ to ‘partner in projects’ 
▶ Project management & Role of Finance 
▶ Example of a project file 
▶ Internal organization to comply to this new role 
▶ Conclusion 
| Katleen Vandeweyer 
29
Innovation & Project controlling 
▶ Finance extends its role 
– Traditional ‘transactional’ finance: ‘look back’ to ‘look forward’ 
– Innovation & project mgmt: ‘partnering’ role 
▶ Different steps of the process 
▶ Example of a project file 
▶ Role of finance 
– Bid Team (P&L) 
– Project Mgmt Office (neutral, overall view) 
▶ Finance organization 
– Financial controlling vs Business controlling 
– Financial experts vs Internal consultants/partners 
Finance has extended its role in the management of innovative projects, 
| Katleen Vandeweyer 
30 
due to strong CFO attention, and a dedicated finance sub-team

FDSeminar Controlling Katleen Vandeweyer - Worldline

  • 1.
    New roles forthe CFO & Controlling department Innovation & Project Controlling Katleen Vandeweyer 11 September 2014 © For internal use
  • 2.
    Innovation & Projectcontrolling ▶ Introduction ▶ From ‘transactional department’ to ‘partner in projects’ ▶ Project management & Role of Finance ▶ Example of a project file ▶ Internal organization to comply to this new role ▶ Conclusion | Katleen Vandeweyer 2
  • 3.
    Innovation & Projectcontrolling ▶ Introduction ▶ From ‘transactional department’ to ‘partner in projects’ ▶ Project management & Role of Finance ▶ Example of a project file ▶ Internal organization to comply to this new role ▶ Conclusion | Katleen Vandeweyer 3
  • 4.
    Transaction & payment Focussing on end-user experience | Katleen Vandeweyer 4
  • 5.
    Transaction & payment Focussing on 3 business lines | Katleen Vandeweyer 5 Merchant Services & Terminals Financial Processing Services Mobility & eTransactional Services
  • 6.
    Transaction & payment Innovation is key… (1/3) | Katleen Vandeweyer 6 Merchant Services & Terminals
  • 7.
    Transaction & payment Innovation is key… (2/3) | Katleen Vandeweyer 7 Financial Processing Services
  • 8.
    Transaction & payment Innovation is key… (3/3) | Katleen Vandeweyer 8 Mobility & eTransactional Services
  • 9.
    Innovation & Projectcontrolling ▶ Introduction ▶ From ‘transactional department’ to ‘partner in projects’ ▶ Project management & Role of Finance ▶ Example of a project file ▶ Internal organization to comply to this new role ▶ Conclusion | Katleen Vandeweyer 9
  • 10.
    FINANCE extends itsrole | Katleen Vandeweyer 10 Partner in projects & business development Transactional department Innovative projects Non-standard offers M&A files IT portfolio mgmt … Accountancy Treasury Tax Reporting …
  • 11.
    FINANCE extends itsrole | Katleen Vandeweyer 11 Transactional department Accountancy Treasury Tax Reporting … Look behind, and… look forward - Forecasts - Outlooks - Action plans Finance as the company GPS - Not driving, but guiding - Showing the way - Proposing corrective action
  • 12.
    FINANCE extends itsrole | Katleen Vandeweyer 12 Partner in projects & business development Innovative projects Non-standard offers M&A files …  Focus of this presentation
  • 13.
    Innovation & Projectcontrolling ▶ Introduction ▶ From ‘transactional department’ to ‘partner in projects’ ▶ Project management & Role of Finance ▶ Example of a project file ▶ Internal organization to comply to this new role ▶ Conclusion | Katleen Vandeweyer 13
  • 14.
    Maximizing profit withscarce resources: Planning, project portfolio & IT capacity Outlook (monthly) Forecast (3x/year) Budget (per year) | Katleen Vandeweyer 14 Strategic plan (3-year view) Projects on the short term Projects on the mid term Projects on the long term IT capacity Scarce resources Planning process Project portfolio Resources should be BALANCED over projects on short and longer term. Short term projects  short term ambitions (outlook/forecast) Long term projects  term ambitions (strategic plan)
  • 15.
    Project management ▶Corporate Process (ATOS) – Process for all 70,000 people – Different steps in a project – From ‘Pursuit’ to ‘Delivery’ ▶ Internal organization (WORLDLINE BELGIUM) – 2x/week: Project Assessment Meeting (‘Rainbow’) – Executive representation from all departments – Project discussion • Product & Customer need • Operational aspects (IT, customer service,…) • Financially: business case (turnover, margin, cash flow,…) ▶ Role of Finance (FINANCE) – Engaged as from the start – Important role in the bid team: Business Case | Katleen Vandeweyer 15
  • 16.
    Project Management Process | Katleen Vandeweyer Win the Bid and Sign the Contract Make our Winning Offer Define & Agree our Winning Solution Prepare Our Wining Strategy Position ourselves with the Customer Pursuit Strategy Solution Rainbow Pursuit – Go / No Go decision • Will we make the bid ? • Who will make the bid ? (bid team composition) • High level expected revenue ? • High level cost estimation ? Offer Contract Handover from Bid to Delivery 6 1 2 3 4 5 Rainbow Offer review • Competitive offer ? • Summary of solution • Detailed business case • Delivery assurance • Way to proceed Handover 16 To be implemented
  • 17.
    Project Management Process Key players: Example of a Bid Team S&M Account Manager S&M Account Manager | Katleen Vandeweyer 17 Sales Lead Executive Sponsor Bid Manager Solution Manager Financial Lead Pre-Sales Consultant Supported by Solution Experts from delivery units Bid Team Financial Controller
  • 18.
    Finance: Project ManagementOffice ▶ Why finance? – Overall view (full project picture captured in 1 P&L) – Neutral – Aligned with new role of team ▶ Secretary role – Agenda – Leads the Project Meetings – Meeting Minutes – Database – Alignment with Group Project Mgmt team | Katleen Vandeweyer 18
  • 19.
    Innovation & Projectcontrolling ▶ Introduction ▶ From ‘transactional department’ to ‘partner in projects’ ▶ Project management & Role of Finance ▶ Example of a project file ▶ Internal organization to comply to this new role ▶ Conclusion | Katleen Vandeweyer 19
  • 20.
    Project file (imaginarycase) 1. Commercially: Customer need 2. Solution description + delivery commitment 3. Architecture of proposed solution 4. Financially: business case 5. Key risks & mitigation | Katleen Vandeweyer 20
  • 21.
    Project file 1.Commercially: customer need Define what the customer has asked… Customer wants to go from point A to point B So in this phase we do NOT give a solution, but the real customer need  Forces ‘reflection’ of the accountmanager/bid team  Enables the management team to give guidance to the team (‘pursuit’ phase) …and try to find his reason for this in order to see a football game Asking for more info  Enables us to offer solutions the customer has not thought about in first time | Katleen Vandeweyer 21
  • 22.
    Project file 2.Solution description & delivery commitment Solution description We drive the customer in a car Explain the lists of options, and motivate solution - Car, because… - Not a train ticket, because… - Not a TV, because… Delivery commitment IT and CS will start in Oct ‘14, and deliver in May ‘15 Formal commitment needed from internal departments… … As Sales has to commit to external customers Project file can be used as reference for Delivery planning reasons | Katleen Vandeweyer 22
  • 23.
    Project file 3.Architecture of the proposed solution | Katleen Vandeweyer 23
  • 24.
    Project file 4.Financially: Business Case 24 | Katleen Assumptions Vandeweyer & Business Drivers  Financial figures (margin)
  • 25.
    Project file 5.Key risks & Mitigation | Katleen Vandeweyer 25 Risk Mitigation Probability Impact in P&L Late delivery penalty Extra resources during project: 100k€ 20% -20k€ Scope unclear in this phase Contingency of 20% High Contingency incl. in P&L 1 employee has all knowledge in this domain Train 2 other employees Medium -10k€
  • 26.
    Innovation & Projectcontrolling ▶ Introduction ▶ From ‘transactional department’ to ‘partner in projects’ ▶ Project management & Role of Finance ▶ Example of a project file ▶ Internal organization to comply to this new role ▶ Conclusion | Katleen Vandeweyer 26
  • 27.
    Internal organization ofControlling to comply to this new role | Katleen Vandeweyer 27 Partner in projects & business development Transactional department Innovative projects Non-standard offers M&A files … Accountancy Treasury Tax Reporting … Before: 1 global team  busy periods = Budget, Fcst, Closing,… Split of the Controlling Team in 2 teams  create focus Now: 2 rather independent teams
  • 28.
    Another type ofemployee Both are needed… | Katleen Vandeweyer 28 Finance oriented Historical Exact What are the figures? This is it ! Financial expert Cross-functional Future oriented More or less What’s behind the figures? How can I help you ? Internal consultant/partner
  • 29.
    Innovation & Projectcontrolling ▶ Introduction ▶ From ‘transactional department’ to ‘partner in projects’ ▶ Project management & Role of Finance ▶ Example of a project file ▶ Internal organization to comply to this new role ▶ Conclusion | Katleen Vandeweyer 29
  • 30.
    Innovation & Projectcontrolling ▶ Finance extends its role – Traditional ‘transactional’ finance: ‘look back’ to ‘look forward’ – Innovation & project mgmt: ‘partnering’ role ▶ Different steps of the process ▶ Example of a project file ▶ Role of finance – Bid Team (P&L) – Project Mgmt Office (neutral, overall view) ▶ Finance organization – Financial controlling vs Business controlling – Financial experts vs Internal consultants/partners Finance has extended its role in the management of innovative projects, | Katleen Vandeweyer 30 due to strong CFO attention, and a dedicated finance sub-team