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Fashion as Photograph

(the body in fashion photography)
   helen.clarke@leeds-art.ac.uk
Catalogue/product photography
Ghost mannequin
First permanent photographs
Louis Daguerre, Boulevard de Temple, 1838/9

•
William Henry Fox Talbot
• Invented a fixing process
• Calotype – process using silver nitrate (as in
  black and white negative used in chemical
  processing today).
• UK
Lady Alice Mary Kerr's Portrait of
  Wilfrid Scawen Blunt, c.1870
Virginia Oldoini, Countess di Castiglione,
photographed by Adolphe Braun, 1856
Age of the fashion magazine
• Improvements in the halftone printing (dot)
  process means photographs can be
  reproduced in magazines
• First ten years of the 1900’s
• Before this drawn illustrations were used.
Petersons magazine plate , 1888
Edward Steichen photographs Paul Poirets designs for
              Art et Décoration, 1911
Paul Poiret (1879-1944)
• House of Worth (Charles Worth, father of
  haute couture)
• Freedom from corsetry
• Signature shapes- hobble skirt, harem pants
• Clothing cut along straight lines
• Influenced by antique dress- draping
La Mode Pratique, 1938
Vogue vs Harpers Bazaar
• Leaders in fashion photography in the 1920’s
  and 30’s
• Hoyningen-Huene for HB (photographs for
  Madame Vionnet)
• Horst P. Horst for Vogue
• Cecil Beaton for British Vogue
Hoyningen-Heune, 1931
   Madame Vionnet
Cecil Beaton (1904- 1980)
• British Vogue and Vanity Fair
• Photographed and was a member of the
  “Bright Young Things” of the 1920’s/30’s
• Photographed British Royals
• Prolific diarist
• designed sets, costumes, and lighting for
  Broadway
Vivien Leigh for Vogue, mid 1930’s
Stephen Tennant by Cecil Beaton
Queen Elizabeth II in 1968
Lee Miller (1907-1977)
Photographed by Steichen
American photographer
and fashion model at age
19
photographer
•Goes to Paris in 1929 with
photographer Man Ray

•Involved in the surrealist
movement in photography

This image:
•Photograph of Eileen
Agar, Brighton, England
1937
War correspondent
In 1944 she became a correspondent
accredited to the US Army, and teamed
up with Time Life photographer David E.
Scherman. She followed the US troops
overseas on 'D' Day + 20. She was
probably the only woman combat photo-
journalist to cover the war in Europe and
among her many exploits she witnessed
the siege of St Malo, the Liberation of
Paris, the fighting in Luxembourg and
Alsace, the Russian/American link up at
Torgau, the liberation of Buchenwald and
Dachau. She billeted in both Hitler and
Eva Braun's houses in Munich, and
photographed Hitler's house Wachenfeld
at Berchtesgaden in flames on the eve of
Germany's surrender. Penetrating deep
into Eastern Europe, she covered
harrowing scenes of children dying in
Vienna, peasant life in post war Hungary
and finally the execution of Prime
Minister Lazlo Bardossy.
Louise Dahl Wolfe
• From 1936 to 1958 Dahl-Wolfe was a staff
  fashion photographer at Harper’s Bazaar.

• From 1958 until her retirement in 1960, Dahl-
  Wolfe worked as a freelance photographer for
  Vogue, Sports Illustrated, and other
  periodicals.
• “Environmental” fashion photography
Night bathing, 1939
Panorama of Paris, Suzy Parker in
   Jacques Fath Gown, 1953
1940’s 50’s
David Bailey (1938-)
   Mick Jagger,
Twiggy, Terence Donovan, 1966
Richard Avedon (1923 -2004)
• Harpers Bazaar till 1966
• Vogue 1966 onwards
• The book ‘In the American West’
Tina Turner, 1971
Bill Curry, Drifter, Interstate 40, Yukon, Oklahoma, from
                In the American West, 1985
Helmut Newton (1920-2004)
 Vogue and Harpers Bazaar
Jamel Shabazz, Back in the days,
        published 2002
I-D magazine vs The Face
1995               1997
Juergen Teller (1964- )
 •German photographer

 •Photos in The Face, Vogue

 •Has workred with Vivien
 Westwood and Mar Jacobs

 •Works with musicians

 •Annie Morton , 1996
Corrine Day (1965-2010)
•British fashion photographer and
model

•Worked for the Face and Vogue

•Vogue cover with Kate Moss credited
with the beginnings of the trend for
the ‘waif’ look.
Corrine Day
•Tara
A documentary project

•Exhibited at Gimpel Fils
gallery in 2000
Adobe Photoshop
• Digital image manipulation

• graphics editing program

• First launched 2003
Terry Richardson
•Book Terryworld
published 2004

•US photographer

•Has worked for Vogue,
Vanity Fair, ID magazine.
Harpers Bazaar

•Sisley, Diesel, Mango
•H&M,
Nick Knight
•UK photographer

•Worked with Yohji
Yammamoto in the 90’s
and with Alexander
McQueen, Christian Dior

•Shots for Vogue, Vanity
Fair, Another Magazine

•This image: with
designer Gareth Pugh
for Mercedes Benz
campaign of 2009
Fashion blogging
• Democratises fashion photography
• Anyone can write about/ photograph fashion
• Eg: Tavi Gevinsons “Style Rookie”
Streetstyle Copenhagen
http://copenhagenstreetstyle.thepop.com/
Poppy Dinsey, 2011
wiwt.com
Exacitudes- Ari Versluis (photographer) and Ellie
                   Uyttenbrock (stylist)

Neighbours Rotterdam 2008     Casettes gang, London 2008
Further Reading
• Barnard, M (2002) Fashion as Communication.
  Routledge, London
• Rankin, (2009) Seven Photographs that
  changed Fashion, BBC 4

• Shinkle, E (2008) Fashion as Photograph, I B
  Tauris and Co Ltd, London

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Fashion as photograph

Editor's Notes

  1. Illustration of the objects
  2. Disappearance of the bodyFashion still life
  3. produced on a polished pewter plate covered with a petroleum derivative called bitumen of Judea, which he then dissolved in white petroleum.[8] Bitumen hardens with exposure to light. The unhardened material may then be washed away and the metal plate polished, rendering a positive image with light regions of hardened bitumen and dark regions of bare pewter.[8]Niépce then began experimenting with silver compounds based on a Johann Heinrich Schultz discovery in 1727 that silver nitrate (AgNO3) darkens when exposed to light.[9]
  4. Refined the silver nitrate process. In 1833 Niépce died of a stroke, leaving his notes to Daguerre. On January 7, 1839 Daguerre announced that he had invented a process using silver on a copper plate called the daguerreotype, first-ever photograph of a person. It is an image of a busy street, but because exposure time was over ten minutes, the city traffic was moving too much to appear. The exception is a man in the bottom left corner, who stood still getting his boots polished long enough to show up in the picture.In 1832, French-Brazilian painter and inventor Hercules Florence had already created a very similar process, naming it Photographie.
  5. English Poet and Writer
  6. a Tuscan noblewoman at the court of Napoleon IIIIn 1856, Adolphe Braun published a book containing 288 photographs of her so she becomes one of the first fashion models.
  7. Relationship between photographer model and clothing- theatre
  8. Early modern fashion shootHe was a photographer for the Condé Nast magazines Vogue and Vanity Fair from 1923–1938, and concurrently worked for many advertising agencies including J. Walter Thompson. During these years Steichen was regarded as the best known and highest paid photographer in the worldWhile at MoMA, in 1955 he curated and assembled the exhibit The Family of Man.
  9. though perhaps best known for freeing women from corsets and for his startling inventions including hobble skirts, "harem" pantaloons, and "lampshade" tunics, Poiret's major contribution to fashion was his development of an approach to dressmaking centered on draping, a radical departure from the tailoring and pattern-making of the past.[7]Poiret was influenced by antique and regional dress, and favored clothing cut along straight lines and constructed of rectangles.[7] The structural simplicity of his clothing represented a "pivotal moment in the emergence of modernism" generally, and "effectively established the paradigm of modern fashion, irrevocably changing the direction of costume history.[
  10. Vogue- FranceHB in US
  11. six volumes of diaries were published, spanning the years 1922–1974. Recently a number of unexpurgated diaries have been published. These differ immensely in places to Beaton's original publications. Fearing libel suits in his own lifetime, it would have been foolhardy for Beaton to have included some of his more frank and incisive observations.[14]a group of bohemian young aristocrats and socialites in 1920s London.[1] They threw elaborate fancy dress parties, went on elaborate treasure hunts through nighttime London, and drank heavily and experimented with drugs—all of which was enthusiastically covered by the journalists such as Tom Driberg.[2] They inspired a number of writers, including Nancy Mitford (Highland Fling), Anthony Powell (A Dance to the Music of Time), Henry Green (Party Going) and the poet John Betjeman (A Subaltern's Love Song). Evelyn Waugh's 1930 novel Vile Bodies is a satirical look at this scene.[2]Cecil Beaton began his career in photography by documenting this set, of which he was a member.
  12. All interests illustrated in this photo
  13. (21 April 1906 – 28 February 1987) was a British aristocrat known for his decadent lifestyle. It is said, albeit apocryphally, that he spent most of his life in bed.Relationship with Siegfried Sassoon
  14. In the White Drawing Room in Buckingham Palace
  15. she was stopped from walking in front of a car on a Manhattan street by the founder of Vogue magazine, Condé Nast, thus launching her modeling career when she appeared on the cover of the March 1927 edition in an illustration by George Lepape.Beame one of the most sought after models in NY
  16. Buchenwald Concentration Camp (1945)
  17. In 1928 she married the sculptor Meyer Wolfe, who constructed the backgrounds of many of her photos
  18. 50’s supermodel
  19. In 1935, American Kodak introduced the first modern "integral tripack" colour film and called it KodachromeCindy Sherman40’s 50’s hollywood glamour, retouching lighting- more to do with portraiture and celebrity
  20. British VogueThe film Blowup (1966), directed by Michelangelo Antonioni, concerns the work and sexual habits of a London fashion photographer played by David Hemmings and is largely based on Bailey.he "Swinging London" scene was aptly reflected in his Box of Pin-Ups (1964): a box of poster-prints of 1960s celebrities and socialites including Terence Stamp, The Beatles, Mick Jagger, Jean Shrimpton, PJ Proby, Cecil Beaton, Rudolf Nureyev, Andy Warhol and notorious East Endgangsters the Kray twins (see photo).
  21. Avedon did not conform to the standard technique of taking fashion photographs, where models stood emotionless and seemingly indifferent to the camera. Instead, Avedon showed models full of emotion, smiling, laughing, and, many times, in action.
  22. Sadomaochistic element to some worksTreatment of the nudeSelf portrait with wife and models 1981
  23. Brooklyn born photographerPhotos from the 80’s pubd retrospectively
  24. 1990,s
  25. Teller studied at the BayerischeStaatslehranstaltfürPhotographie in Munich, Germany (1984–1986). He emigrated to London, England in 1986.Teller's fashion photographs have been featured in The Face,[1]Vogue (US, France, England, Italy), Another, Index, W Magazine, Self Service, Details, Purple, i-D, and 032c, among others. Since 2004, Teller has shot campaigns for Marc Jacobs. He has also shot campaigns for Vivienne Westwood.[2] Teller has recently collaborated with Céline.[3]He frequently works with the musician Björk.[4]
  26. Day used Kate Moss as the model in an eight-page fashion story for The Face, in July 1990. The story showcased garments by Romeo Gigli, Joseph Tricot, Ralph Lauren, and a feather head-dress from the now-defunct Covent Garden boutique WorldDied of a brain tumor
  27. Trend for grittty realism of the 90’s disappearsReturn to the idealised form s and bodies of the 1940’s 50’sHollywood glamour- sculpted by clothing, lighting hand retouching.Bodies and skin can be made perfect, bigger or smaller at whim
  28. graphic sexual subject matter.Line between pornography and fashion erased.
  29. Fashion and the fantasticalWoman as super hero/ carTransform- body and machinePugh architectural designs
  30. Americanfashion blogger.[1] She began her blog, "Style Rookie" on March 31, 2008 at age 11.[2] Initially, her parents did not completely know what Tavi was doing until she asked for their permission to appear in a New York Times magazine story.[3] Since then, she has had as many as 50,000 readers.[citIn August 2009, she appeared on the cover of Pop magazine, which feature photographs by Jamie Morgan and was designed by artist Damien Hirst.[6][7] Since then, Tavi has been featured in the View section of the December/January 2010 issue of Teen Vogue magazine and February 2010 issue of the French Vogue. Bloggers like Tavi have been referred to as the "frontline of fashion".[8][9] She has also become a regular guest at fashion shows and a muse for designers in Tokyo.[10][11][12] She is also partly inspiration for Rodarte's line at Target.[13] Most recently, Gevinson was named a "Vogueista" by Vogue Italia with friend, Kristin Prim.[14]
  31. Ordinary people/styleVersions of the street style website from all over the worldFounded 2007Various bloggrs/photographers egFacehunter and The Sartorialist.
  32. What I wore today- outfit for every day.UK, 24 years old‘internet sensation, book published
  33. Instant commercialisation
  34. Photographer Ari Versluis and profiler Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 16 years. Rotterdam’s heterogeneous, multicultural street scene remains a major source of inspiration for Ari Versluis and Ellie Uyttenbroek, They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element. The end of the illusion of individuality? Doc project, scientific in nature