This document discusses performance metrics for monitoring and optimizing a social network application. It recommends collecting metrics at various levels, including development, system health, and page-level performance. It describes tools for each level like Debug Toolbar, New Relic, Graphite, Cloudwatch, and PgFouine. Graphite is highlighted as a tool for storing vast amounts of metrics data that can then be queried and visualized in different ways. The document provides examples of specific metrics that could be tracked, like database query times, cache performance, task processing times, and deploy monitoring. It emphasizes that collecting a wide range of metrics across the application stack helps identify bottlenecks and optimize performance.