This document summarizes Farmy, an online marketplace for weekly grocery shopping in Switzerland that aims to connect customers, producers, and the environment in a sustainable way. Key points: - Farmy allows customers to place grocery orders up until midnight that are then harvested/produced, delivered to their hub by morning, and delivered to customers within 15 hours. - This model benefits customers with fresh, local products, producers with new revenue streams and access to customers, and the environment with reduced emissions. - Farmy has seen strong growth and a positive customer net promoter score, with plans to expand to Germany and Austria.

1. Farmy – Changing the way we eat.

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2019
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Hangar 11, Tel Aviv

3. • Otto Group
• e.ventures
• d-group (Accenture)
• Various start-ups
• University of Applied
Sciences, Hamburg
ROMAN HARTMANN
Co-CEO & Founder
• Roland Berger
• Rocket Internet
• Groupon
• Otto Group
• EBS, Oestrich-Winkel
• MGIMO, Moscow
TOBIAS SCHUBERT
Co-CEO & Founder
This is Farmy

4. ´Online market place for
weekly grocery shopping in
a sustainable manner.´
• Est. 2014, in Switzerland
• > 6000 products & > 600 producers
This is Farmy

5. How it works
Afternoon
Delivery of super fresh
products to your
doorstep.
Morning
Products arrive at the
Farmy hub and are beeing
picked & packed.
Midnight untill morning
Producers receive order lists
and start to harvest or to
produce.
Until midnight
Customers place
their orders.
1 2 3 4
Only 15 h from order placement to your table!

6. Win-Win-Win
ENVIRONMENT
- Less CO2 exhaustions
- Better for animals
- Better for farmland
PRODUCERS
- Additional revenue channel
- Better margins
- Access to new customers
CUSTOMERS
- Best quality/ absolute fresh
- Huge assortment
- Transparency
- Convenience:
- Exact delivery (+/- 15 min.)
- Free delivery

7. Client app
Farmy’s IT

8. Courier app
Showing
customer
relevant
information
& adress,
including
bottle
deposit
return
functionality Connected
with google
maps
Showing
location of
each bag in
the vehicle and
also allows
communication
about delays,
etc.
Farmy’s IT

9. Farmy’s IT
Picking app, warehouse management system and
route planning tool
Own tools and in-house IT
allow fast changes and
reduce IT cost.

10. Farmy drives innovation
Farmy´s e-vehicle
• Self-developed container &
customized e-vehicle,
exclusively built by a German
automotive specialist
company from Sindelfingen
• 100% electrical
• 4-5 drops per hour
Speakers with
chicken sound! ☺

11. <
Swiss e-commerce awards 2018:
Farmy was rewarded as the
No.1 online market place
in Switzerland!
<
Farmy NPS: 60!
Happy clients ☺

12. Unit economics per order in CHF
Average order value 109
- Cancelations & discounts 3
- COGS (product margin of 37%) 68
- Payment fees 2
- Shipping cost 6.5
- Fulfilment & packaging 11
Contribution Margin I 18.5
- Marketing cost 6
Contribution Margin II
Profit per order
12.5
Figures
YtY growth
50-60%
Est. revenue 2018
CHF 8.0 m
Break-even before head office cost

13. Mass food
Transparency
&
local sourcing
Sustainabe food
Intransparency
&
global sourcing
Own market
Farmy clearly adresses its own market segment!

14. Grocery: EUR 230 bn EUR 254 bn
Grocery online: 1.5% 4.9%*
Grocery online: EUR 3.5 bn EUR 12.6 bn
Sustainable grocery online: EUR 1.2 bn EUR 3.2
DACH market size 2017 2022
*CAGR of food online until 2022 = 27%
Sources: Kantar Worldpanel, Bundesamt für Statistik
The opportunity is huge!
4 x market growth by 2022
4 x !!!
Existing Farmy hubs
Future Farmy hubs

15. Size: EUR 10 m
Closing: End Q1 2019
Use of funds: 1. Bring Swiss business to break-even
2. Start expansion to Germany & Austria
Funds raised until today: EUR 10 m
Current investors: HNWIs
Among them Dominique Locher,
former CEO of LeShop
Investment round

16. Thank you!
Contact: tobias@farmy.ch

17. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
25+ successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
October 2014 May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
October 2016
July 2018
December 2016
®
The NOAH Advisors Core Banking Team
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Exclusive Financial Advisor to
PromoFarma and its shareholders
Financial Advisor to Silver Lake
Investment in
by
September 2018
August 2017
Financial Advisor to 10bis and its shareholders
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Analyst
Lukas Schlund
Analyst
Sale of 100% in
to
Sale of 100% in
for €135m to
10Bis