Farming For Leads
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This document discusses farming as a real estate marketing strategy. It defines farming as picking a geographic area like a neighborhood and marketing to the residents at least 12 times per year through various passive marketing tactics. It suggests that for every 50 homes you market to in this way, you will get about 2 sales per year. It then provides examples of low-cost farming strategies like direct mail postcards for $0.50 each per month or door hangers printed online for $100 that can be distributed to 1,000 homes with minimal labor. The goal of farming is generating steady real estate leads and sales through consistent passive marketing over the long term in a specific geographic area.
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Farming For Leads
- 1. Farming For Leads and the mindset behind it
- 2. Today’s Discussion 1.Overall Theory Behind Farming 2.What Type Of Marketing Is It 3.Who Should Consider Farming
- 3. AND LATER……………….. Jeff’s Super Secret Ninja Trick For Effortlessly Door Knocking With Unparalleled Success
- 5. 1. Sales = $ 2. Listings = More Sales = $ 3. For Sale or Sold Cards= Listings = $ 4. Generic Marketing = $ We Know That... SOLD
- 6. What if a group of people heard about every one of your sales and saw every one of your “Sold” signs ,postcards, and generic pieces of marketing. Would they be more inclined to buy or sell with you? What If? SOLD
- 7. What if all these sales could happen within walking distance of your front door? What if?
- 8. THAT IS THE POWER OF FARMING
- 9. “When we first started real estate, all we were told is we are suppose to send postcards to our neighbors” Joann Callaway
- 10. For every 50 people that you “touch” 12 times a year, you will get 2 sales. Basics Of Marketing To Strangers
- 11. Ultimately, farming is just picking a geographic location (a neighborhood, a community, a block of homes) and marketing to them AT LEAST 12 times per year. What is Farming?
- 12. What type of Marketing is Farming?
- 13. Jeff Buettner’s Super Secret Theory Of Passive Aggressive Marketing g
- 14. Every type of marketing is either PASSIVE or AGGRESSIVE
- 16. Aggressive Marketing Costs Time You Go To The Client Generates Results Immediately
- 17. Costs Money Client Comes To You Generates Results Tomorrow Passive Marketing
- 21. What type of Marketing is Farming?
- 22. Farming Is a long term pursuit Farming is a relatively passive form of marketing
- 23. Farming, while it requires time, doesn’t have to be TOO costly. You can combine Aggressive and Passive Marketing strategies. For Agents On A Budget
- 24. Aggressive Money Time If it costs less money, it requires more time
- 25. Let’s Take A Look At Some Farming “Strategies”
- 26. For every 50 people that you “touch” 12 times a year, you will get 2 sales. Basics Of Marketing To Strangers
- 27. 1000 / 25 = 40 Sales A Year 1000 Homes, After A Year
- 28. More Common Form Of Farming One Postcard Per House Per Month Roughly .50 per postcard For 1000 homes A Month $500 A Month $6,000 Per Year
- 29. Usually 1000 Home Minimum Labor is roughly .15 per home or $150 per 1000 homes 1000 Door Hangers Roughly $100 GotPrint.com For 1000 Homes A Month $250 A Month $3000 A Year Door Hangers w/ Labor
- 30. 1000 Door Hangers Roughly $100 GotPrint.com For 1000 Homes A Month $100 A Month $1200 A Year ****YOU DON’T HAVE TO DO 1000 HOMES***** Door Hangers Free Labor
- 31. Jeff’s Super Secret Ninja Trick For Effortlessly Door Knocking With Unparalleled Success