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NTX Dealer Data Call
April 16, 2009


Agenda                      Dial In for today’s call:
                            Dial In Number
  •   AT&T MobileTV Promo          •    877.888.4443
  •   AT&T Apps Beta        Participant Code
                                   •    594 5174
  •   AT&T Family Map
  •   Samsung Propel Pro

                                                         Presentation Archived on NTX
Open Discussion                                              Sales Ops Site for RAEs:
                                                        http://spt.cingular.net/sites/NTMarket/de
AT&T MobileTV Promo
It is over 
AT&T Apps Beta

                                        Connecting Developers to Customers


© 2007 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
   3
Apps Beta Overview

*   AT&T is launching AT&T Apps Beta, a mobile application beta program connecting
    AT&T customers with access to the latest and greatest mobile applications via an
    online community website: www.att.com/appsbeta.
*   AppsBeta, and the applications therein, are FREE to download but standard data
    rates will apply based on the customer’s current feature subscription.
*   Customers are not required to have an unlimited data feature on their account, but it
    is strongly recommended.
*   Finalized Know the Facts document to be posted 4/2/09 to coincide with
    announcements at CTIA. KTF will contain more information and compatible handsets
    at launch.




4
Details & Availability
• Connect – Provides customers a place to connect with mobile content providers
• Share – Customers can share ideas, needs/wants and give feedback to mobile content providers
  on apps
• Available applications – Users select their device and only applications available for their device
  will be displayed/offered
• Functions – While apps are in beta period, site users will be able to:
    –    Review app info (screenshots, videos, demos, FAQs, user guide and more)
    –    Download the app from the site via WAP push to handset
    –    Rate app on a scale of 1 to 5
    –    Provide comments and tag accordingly (bug, general comments, graphics usability, etc)
    –    Provide feature suggestions
•       Timing – Apps do not expire but the content provider has the right to decide if they want to
        remove/graduate the application from beta
•       Post Beta – After an app’s beta period, AT&T and the app provider will review user feedback
        received and communicate back to the community on where the app is headed



          BlackBerry         LG          Motorola     Nokia     Pantech         Samsung         Sony Ericsson
         Bold (9000)    Shine (CU720)   RAZR (V3xx)   6650    Matrix (C740)   Propel (A767)        w580i
         Curve (8310)                      V9x                                Eternity (A867)
                                           Z9n




5
AT&T FamilyMap
                                        April 14th, 2009



© 2007 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Overview

What is AT&T FamilyMap?
A family-focused location based application providing
customers with peace of mind by allowing them to conveniently
view the location of a family member’s phone from their mobile
phone or PC web browser
What are the benefits?
• Quick and Convenient – Locate a family member’s phone
  from a mobile WAP browser or the Web
• Peace of mind – Comforting to know where a family
  member is when you want or need to know
• Safety Checks/Location Alerts
   • Receive emails or text messages for a scheduled time/day
   • Easily locate a device on-demand
   • Personalization
   • Upload pictures of your family members and view them
     within application
   • Personalize by labeling favorite locations (ex: “Home”)




    7
Overview
Secure and Private
•       Only authorized users have permission to locate devices on the same account
•       Account Owners are notified via letter (e-mail & SMS if available too) once AT&T FamilyMap
        service is established, and directed to Location Privacy Settings tool in OLAM
•       Phones being located will receive a semi-randomized, monthly SMS messages reminding
        them they can be located by AT&T FamilyMap
Target Customers
•       FamilyTalk Plans – Authorized Account Owners/Users can locate up to 5 phones on a
        FamilyTalk account
•       Parents of teens and tweens – especially parents of teen drivers. Account Owners/Users
        can add AT&T FamilyMap to any of their accounts they want to locate
•       School Walkers – Parents can create Schedule Checks to automatically locate their kids
        when walking to and from school
•       Exceptional Children – Parents often have children with particular needs or who may
        require somewhat closer supervision
•       Elderly Family Members – Some elderly family members would benefit from a watchful
        eye due to health or general safety concerns


    8
Provisioning
Feature Codes are Provisioned at Point of Sale. The line number the feature is
provisioned on will be the login ID.
•AT&T FamilyMap is to be added to the line that purchases the account – Ex: If
“mom” buys the account but “Dad” is the Account Owner, the product will show on
“Mom’s” line. “Dad” will still be notified via the privacy notifications once “Mom”
has set up the product to locate someone.
•FamilyMap can only locate phones that are on the same account; this could be
FamilyTalk, a non-FamilyTalk multi-line account or even a single account. With a
single account – Ex:“Mom” is on a separate account from her daughter but she
pays her daughter’s bill. Mom can buy FamilyMap on her daughter’s line and
essentially her daughter’s phone will track itself. What this means is:
   – The Welcome SMS with the temp password will arrive on the daughter’s
      phone in this example
   – Mom will only be able to elect to receive notifications and location alerts via
      e-mail




 9
Getting Started
Registration
•   Once a customer signs up for AT&T FamilyMap they will receive a text message with the
    FamilyMap URL and temporary password
    Note: For single/separate accounts in which he/she is the Account Owner, the feature should be added to the
      account they want to track.
      -In this case, temporary password will be sent to device being tracked
      -When setting up alerts, the Account Owner should use email notification – not SMS
• Sign-up process can begin by going to www.att.com/familymap on a PC
• Customers will be given a list of the phones on their AT&T account and the user selects the
  phones they want to locate (Note: User will see phones on the account the feature is added to)
• The customer will be able to personalize numbers with a name
• At this point, the account is created and the customer can locate their phones




    10
Web Experience
    My Family     Send Message




      My Places      History




 11
WAP Experience
                         History
     Locate
              Sign in




                        My Family




12
Product Features
•   Devices
    • Every AT&T Phone (except prepaid or GoPhone devices) is compatible to be located
    • The most accurate locations available are with A-GPS phones that use the AT&T
      Network and have a clear line of sight to GPS satellites
    • Phones being located cannot have a data block feature or the customer will receive an
      error message
•   Feature Codes
                 Plan                               Feature Code                                MRC

     Locate up to 2 Phones on 1    FA31 (CARE); FA01 (Telegence)
     account
                                                                                   $9.99 with first 30 days FREE
                                   FA04 for downgrades from $14.99 plan
                                   (no 30 days free; TLG only)
     Locate up to 5 Phones on 1    FA32 – CARE; FA02 – Telegence
     account
                                                                                   $14.99 with first 30 days FREE
                                   FA05 for upgrades from $9.99 plan
                                   (no 30 days free; TLG only)

    Data charges apply (including first 30 days free); Unlimited Data plan recommended
    (Average data usage per session is 1.2KB on device being located and 10KB on device using WAP browser to locate.)


•   Compensation: Current compensation rules for features apply to the
    sales of AT&T FamilyMap

    13
Competition
• Similar “family finder” applications are currently available from Verizon
  Wireless, Sprint, and Alltel customers; however some require special
  phones and downloading of an application – AT&T FamilyMap does not

                           AT&T                Sprint             Verizon                  Alltel

  Product Name           FamilyMap          Family Locator       Chaperone             Family Finder

  Phone Availability   Any web enabled      Any web enabled     Categorized by        8 handsets available
                            device               device        Parent and Child
                                                                   phones
  Price                  $9.99 for two       $5 for up to 4    $9.99 for up to 4        $9.99 per child
                       $14.99 for up to 5                                                   phone

  Web/App based              Web                 Web              Application             Application
                                                              Parent/Child specific

  Notifications          Safety Checks       Safety Checks        Child Zones              Schedule




  14
Training & Demos
• Training – my CSP Quick Start Page including:
  •    Know the Facts
  •    Learning Edge course LBS202
  •    FAQ’s
  •    Job Aid – Say It, Show It, Sell It
  •    www.att.com/familymap
• Demonstration for Sales
  •    Demo site URL:
http://att-temp.wavemarket.com/finder-att-family/signIn.htm
  • Login ID: 111-555-1000
  • Password: abc123




  15
Samsung Propel™ Pro
       New Stylish and Richly Appointed Smartphone

       Launching April 2009




© 2008 AT&T Intellectual Property. All rights reserved.
AT&T, AT&T logo and all other marks contained herein are trademarks
of AT&T Intellectual Property and/or AT&T affiliated companies.
AT&T Proprietary (Internal Use Only)                      © 2008 AT&T Intellectual Property. All rights reserved.
                                                                      AT&T Proprietary (Internal Use Only)
Samsung Propel™ Pro Stylish and Richly Appointed

 Value Proposition
 • Versatile vertical                                                                                                           Premium Design
   slider at an
   outstanding value
 • Familiar Windows
                                                                                                                                Wi-Fi
   experience
    • Microsoft Exchange will
      represent 70% of
      commercial e-mail                                                                                                         Windows Mobile 6.1
      market by 2009*
    • 42% of AT&T
      customers are                                                                                                              International Coverage
      interested in phones
      running Windows**
                                                                                                                                 3G HSDPA 3.6Mbps
 • OS power & versatility
   grows with the high-
   value customers’                                          SKU #64976                                                          aGPS
   needs
    • 18,000+ Windows                                        Available
      Mobile applications to
      choose from                                          April 14, 2009                                                        3MP Auto-focus Camera



                                                         Best Price                              149
                                                                                                 $               99*
                                                                                                                                 Video Share Calling



                                                                                                                                Tethering

*Gartner, “MarketScope for E-Mail Systems, 2008” by Matt Cain, May 2008
**2008 Mobile Phone End User Segmentation & Profiling Study; Windows Pulse Survey, U.S., 2008.

                                                                      © 2008 AT&T Intellectual Property. All rights reserved.
        Page 17                                                               AT&T Proprietary (Internal Use Only)
Propel™ Pro Specifications
Network: UMTS/HSDPA Tri-band (850/1900/
2100MHz), Quad-band GPRS/EDGE


Operating System: Microsoft® Windows Mobile® 6.1
Standard


Processor: 528MHz processor


Internal Memory: 256MB ROM/128MB RAM


User Interface: Sliding Panel home screen, Joystick
navigation, vertical slider, and full Qwerty keyboard


Display: 2.5 inches, 65k/TFT colors, 320 x 320 pixels


Location-Based: AT&T Navigator (integrated aGPS with
SUPL)


Connections: Stereo Bluetooth 2.0, WiFi (802.11 b/g),
AT&T Communicator, ICS


Camera: 3.0 mega pixel, auto focus camera


USB: 2.0 High Speed


microSD: up to 16GB supported


Dimensions: L 3.9 x W 2.4 x D 0.6 inches


Weight: 4.83 Oz.


Battery: 1500mAh


Talk/Standby Time: 6.5 Hours / 12 hours




                                                        © 2008 AT&T Intellectual Property. All rights reserved.
      Page 18                                                   AT&T Proprietary (Internal Use Only)
Samsung Propel™ Pro Apps & Services Highlights
             Main Menu Highlights                                                    • AT&T GPS for turn-by-turn
             •                                                                         directions with AT&T Navigator
                                                                                                    M
                                                                                                    e
                                                                                     • PIM tools like calendar, contacts
                                                                                                    s
                                                                                                    s
                                                                                                    a
                                                                                                    g
                                                                                                    i
                                                                                                    n
                                                                                                    g
                 Threaded SMS
                 •
               • ActiveSync for corporate email with
                 Exchange ActiveSync
            Organizer Folder                         AT&T Music Folder
             •
                                                                              Great services to   I
                     Business Card Reader                                                         M
                                                                              research, listen
                     High quality 3MP                                         and shop for        &
                     camera capture of                                        music and view
                     business card content                                    personal and        E
                     for Contacts                                             entertainment       m
                                                                              videos              a
                                                                                                  i
                                                                                                  l
            Applications Messaging (AOL, Yahoo, Windows Mall Folder
                 • Instant Folder                                          AT&T
                   Live)                                                  Great services to
            Key Tools Mail for and personal email (AOL, ring tones,
                 • Xpress                                                 buy
            • Office Mobile: view & edit Gmail and more)
                   Yahoo, Windows Live, Word and                          games, video,
              Excel documents; view PowerPoint                            wallpaper and
              slides                                                      more
            • PDF Viewer
            • Task Manager to maximize battery
              life
            • RSS Reader and WikiMobile to stay
              current on news and reference
              information
            • Mobile Banking2008 AT&T Intellectual Property. All rights reserved.
                             ©
  Page 19                              AT&T Proprietary (Internal Use Only)
Propel and Propel Pro




                                                        Both Are
                                                           Great
                                                       For AT&T !




Higher Sales Volume                                                                     Higher Performance Features

Designed for Price Sensitive Customers                                                  Multi-meessage, highly connected
                                                                                        customers
Serves Basic Messaging Needs
                                                                                        Higher ARPU & Data ARPU
Lower Equipment Subsidy                                                                 More Apps, Downloads/Games ARPU

Some want simplicity of texting, many need the flexibility of “More” and feature rich
applications
AT&T can serve both. Our smartphone portfolio captures multitasking, information intensive,
highly connected customers
                                         © 2008 AT&T Intellectual Property. All rights reserved.
  Page 20                                        AT&T Proprietary (Internal Use Only)
Recap:
•   MobileTV Promo Ends
•   AT&T Apps Beta
    –   Connects developers directly to customers
    –   All Apps are free
•   AT&T Family Map
    –   $9.99 (2 lines) and $14.99 (5 lines) monthly.
    –   Sold at the subscriber level
    –   Can only map lines on the same BAN
•   Samsung Propel Pro
    –   Similar form-factor as Propel, but a smartphone
    –   WM 6.1 Standard, 3G, WiFi, 3MP Camera, VSC, aGPS
Next Call: May 7

          Topics coming soon:
          •    More new devices




© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T
and the AT&T logo are trademarks of AT&T Knowledge Ventures.

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Family map

  • 1. NTX Dealer Data Call April 16, 2009 Agenda Dial In for today’s call: Dial In Number • AT&T MobileTV Promo • 877.888.4443 • AT&T Apps Beta Participant Code • 594 5174 • AT&T Family Map • Samsung Propel Pro Presentation Archived on NTX Open Discussion Sales Ops Site for RAEs: http://spt.cingular.net/sites/NTMarket/de
  • 3. AT&T Apps Beta Connecting Developers to Customers © 2007 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 3
  • 4. Apps Beta Overview * AT&T is launching AT&T Apps Beta, a mobile application beta program connecting AT&T customers with access to the latest and greatest mobile applications via an online community website: www.att.com/appsbeta. * AppsBeta, and the applications therein, are FREE to download but standard data rates will apply based on the customer’s current feature subscription. * Customers are not required to have an unlimited data feature on their account, but it is strongly recommended. * Finalized Know the Facts document to be posted 4/2/09 to coincide with announcements at CTIA. KTF will contain more information and compatible handsets at launch. 4
  • 5. Details & Availability • Connect – Provides customers a place to connect with mobile content providers • Share – Customers can share ideas, needs/wants and give feedback to mobile content providers on apps • Available applications – Users select their device and only applications available for their device will be displayed/offered • Functions – While apps are in beta period, site users will be able to: – Review app info (screenshots, videos, demos, FAQs, user guide and more) – Download the app from the site via WAP push to handset – Rate app on a scale of 1 to 5 – Provide comments and tag accordingly (bug, general comments, graphics usability, etc) – Provide feature suggestions • Timing – Apps do not expire but the content provider has the right to decide if they want to remove/graduate the application from beta • Post Beta – After an app’s beta period, AT&T and the app provider will review user feedback received and communicate back to the community on where the app is headed BlackBerry LG Motorola Nokia Pantech Samsung Sony Ericsson Bold (9000) Shine (CU720) RAZR (V3xx) 6650 Matrix (C740) Propel (A767) w580i Curve (8310) V9x Eternity (A867) Z9n 5
  • 6. AT&T FamilyMap April 14th, 2009 © 2007 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
  • 7. Overview What is AT&T FamilyMap? A family-focused location based application providing customers with peace of mind by allowing them to conveniently view the location of a family member’s phone from their mobile phone or PC web browser What are the benefits? • Quick and Convenient – Locate a family member’s phone from a mobile WAP browser or the Web • Peace of mind – Comforting to know where a family member is when you want or need to know • Safety Checks/Location Alerts • Receive emails or text messages for a scheduled time/day • Easily locate a device on-demand • Personalization • Upload pictures of your family members and view them within application • Personalize by labeling favorite locations (ex: “Home”) 7
  • 8. Overview Secure and Private • Only authorized users have permission to locate devices on the same account • Account Owners are notified via letter (e-mail & SMS if available too) once AT&T FamilyMap service is established, and directed to Location Privacy Settings tool in OLAM • Phones being located will receive a semi-randomized, monthly SMS messages reminding them they can be located by AT&T FamilyMap Target Customers • FamilyTalk Plans – Authorized Account Owners/Users can locate up to 5 phones on a FamilyTalk account • Parents of teens and tweens – especially parents of teen drivers. Account Owners/Users can add AT&T FamilyMap to any of their accounts they want to locate • School Walkers – Parents can create Schedule Checks to automatically locate their kids when walking to and from school • Exceptional Children – Parents often have children with particular needs or who may require somewhat closer supervision • Elderly Family Members – Some elderly family members would benefit from a watchful eye due to health or general safety concerns 8
  • 9. Provisioning Feature Codes are Provisioned at Point of Sale. The line number the feature is provisioned on will be the login ID. •AT&T FamilyMap is to be added to the line that purchases the account – Ex: If “mom” buys the account but “Dad” is the Account Owner, the product will show on “Mom’s” line. “Dad” will still be notified via the privacy notifications once “Mom” has set up the product to locate someone. •FamilyMap can only locate phones that are on the same account; this could be FamilyTalk, a non-FamilyTalk multi-line account or even a single account. With a single account – Ex:“Mom” is on a separate account from her daughter but she pays her daughter’s bill. Mom can buy FamilyMap on her daughter’s line and essentially her daughter’s phone will track itself. What this means is: – The Welcome SMS with the temp password will arrive on the daughter’s phone in this example – Mom will only be able to elect to receive notifications and location alerts via e-mail 9
  • 10. Getting Started Registration • Once a customer signs up for AT&T FamilyMap they will receive a text message with the FamilyMap URL and temporary password Note: For single/separate accounts in which he/she is the Account Owner, the feature should be added to the account they want to track. -In this case, temporary password will be sent to device being tracked -When setting up alerts, the Account Owner should use email notification – not SMS • Sign-up process can begin by going to www.att.com/familymap on a PC • Customers will be given a list of the phones on their AT&T account and the user selects the phones they want to locate (Note: User will see phones on the account the feature is added to) • The customer will be able to personalize numbers with a name • At this point, the account is created and the customer can locate their phones 10
  • 11. Web Experience My Family Send Message My Places History 11
  • 12. WAP Experience History Locate Sign in My Family 12
  • 13. Product Features • Devices • Every AT&T Phone (except prepaid or GoPhone devices) is compatible to be located • The most accurate locations available are with A-GPS phones that use the AT&T Network and have a clear line of sight to GPS satellites • Phones being located cannot have a data block feature or the customer will receive an error message • Feature Codes Plan Feature Code MRC Locate up to 2 Phones on 1 FA31 (CARE); FA01 (Telegence) account $9.99 with first 30 days FREE FA04 for downgrades from $14.99 plan (no 30 days free; TLG only) Locate up to 5 Phones on 1 FA32 – CARE; FA02 – Telegence account $14.99 with first 30 days FREE FA05 for upgrades from $9.99 plan (no 30 days free; TLG only) Data charges apply (including first 30 days free); Unlimited Data plan recommended (Average data usage per session is 1.2KB on device being located and 10KB on device using WAP browser to locate.) • Compensation: Current compensation rules for features apply to the sales of AT&T FamilyMap 13
  • 14. Competition • Similar “family finder” applications are currently available from Verizon Wireless, Sprint, and Alltel customers; however some require special phones and downloading of an application – AT&T FamilyMap does not AT&T Sprint Verizon Alltel Product Name FamilyMap Family Locator Chaperone Family Finder Phone Availability Any web enabled Any web enabled Categorized by 8 handsets available device device Parent and Child phones Price $9.99 for two $5 for up to 4 $9.99 for up to 4 $9.99 per child $14.99 for up to 5 phone Web/App based Web Web Application Application Parent/Child specific Notifications Safety Checks Safety Checks Child Zones Schedule 14
  • 15. Training & Demos • Training – my CSP Quick Start Page including: • Know the Facts • Learning Edge course LBS202 • FAQ’s • Job Aid – Say It, Show It, Sell It • www.att.com/familymap • Demonstration for Sales • Demo site URL: http://att-temp.wavemarket.com/finder-att-family/signIn.htm • Login ID: 111-555-1000 • Password: abc123 15
  • 16. Samsung Propel™ Pro New Stylish and Richly Appointed Smartphone Launching April 2009 © 2008 AT&T Intellectual Property. All rights reserved. AT&T, AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. AT&T Proprietary (Internal Use Only) © 2008 AT&T Intellectual Property. All rights reserved. AT&T Proprietary (Internal Use Only)
  • 17. Samsung Propel™ Pro Stylish and Richly Appointed Value Proposition • Versatile vertical Premium Design slider at an outstanding value • Familiar Windows Wi-Fi experience • Microsoft Exchange will represent 70% of commercial e-mail Windows Mobile 6.1 market by 2009* • 42% of AT&T customers are International Coverage interested in phones running Windows** 3G HSDPA 3.6Mbps • OS power & versatility grows with the high- value customers’ SKU #64976 aGPS needs • 18,000+ Windows Available Mobile applications to choose from April 14, 2009 3MP Auto-focus Camera Best Price 149 $ 99* Video Share Calling Tethering *Gartner, “MarketScope for E-Mail Systems, 2008” by Matt Cain, May 2008 **2008 Mobile Phone End User Segmentation & Profiling Study; Windows Pulse Survey, U.S., 2008. © 2008 AT&T Intellectual Property. All rights reserved. Page 17 AT&T Proprietary (Internal Use Only)
  • 18. Propel™ Pro Specifications Network: UMTS/HSDPA Tri-band (850/1900/ 2100MHz), Quad-band GPRS/EDGE Operating System: Microsoft® Windows Mobile® 6.1 Standard Processor: 528MHz processor Internal Memory: 256MB ROM/128MB RAM User Interface: Sliding Panel home screen, Joystick navigation, vertical slider, and full Qwerty keyboard Display: 2.5 inches, 65k/TFT colors, 320 x 320 pixels Location-Based: AT&T Navigator (integrated aGPS with SUPL) Connections: Stereo Bluetooth 2.0, WiFi (802.11 b/g), AT&T Communicator, ICS Camera: 3.0 mega pixel, auto focus camera USB: 2.0 High Speed microSD: up to 16GB supported Dimensions: L 3.9 x W 2.4 x D 0.6 inches Weight: 4.83 Oz. Battery: 1500mAh Talk/Standby Time: 6.5 Hours / 12 hours © 2008 AT&T Intellectual Property. All rights reserved. Page 18 AT&T Proprietary (Internal Use Only)
  • 19. Samsung Propel™ Pro Apps & Services Highlights Main Menu Highlights • AT&T GPS for turn-by-turn • directions with AT&T Navigator M e • PIM tools like calendar, contacts s s a g i n g Threaded SMS • • ActiveSync for corporate email with Exchange ActiveSync Organizer Folder AT&T Music Folder • Great services to I Business Card Reader M research, listen High quality 3MP and shop for & camera capture of music and view business card content personal and E for Contacts entertainment m videos a i l Applications Messaging (AOL, Yahoo, Windows Mall Folder • Instant Folder AT&T Live) Great services to Key Tools Mail for and personal email (AOL, ring tones, • Xpress buy • Office Mobile: view & edit Gmail and more) Yahoo, Windows Live, Word and games, video, Excel documents; view PowerPoint wallpaper and slides more • PDF Viewer • Task Manager to maximize battery life • RSS Reader and WikiMobile to stay current on news and reference information • Mobile Banking2008 AT&T Intellectual Property. All rights reserved. © Page 19 AT&T Proprietary (Internal Use Only)
  • 20. Propel and Propel Pro Both Are Great For AT&T ! Higher Sales Volume Higher Performance Features Designed for Price Sensitive Customers Multi-meessage, highly connected customers Serves Basic Messaging Needs Higher ARPU & Data ARPU Lower Equipment Subsidy More Apps, Downloads/Games ARPU Some want simplicity of texting, many need the flexibility of “More” and feature rich applications AT&T can serve both. Our smartphone portfolio captures multitasking, information intensive, highly connected customers © 2008 AT&T Intellectual Property. All rights reserved. Page 20 AT&T Proprietary (Internal Use Only)
  • 21. Recap: • MobileTV Promo Ends • AT&T Apps Beta – Connects developers directly to customers – All Apps are free • AT&T Family Map – $9.99 (2 lines) and $14.99 (5 lines) monthly. – Sold at the subscriber level – Can only map lines on the same BAN • Samsung Propel Pro – Similar form-factor as Propel, but a smartphone – WM 6.1 Standard, 3G, WiFi, 3MP Camera, VSC, aGPS
  • 22. Next Call: May 7 Topics coming soon: • More new devices © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures.

Editor's Notes

  1. Device overview, launch schedule, pricing (Dante)