The document describes plans for Shreveport's Historic Music Village which aims to support artists, media producers and other professionals using technology to promote Southern music globally. It envisions building a community along the historic Texas Trail that preserves cultural traditions while fostering innovation. This will be done through various initiatives like the Southern American Music Experience museum, centers for digital media and music incubators, as well as mixed-use real estate development that provides housing and supports the music industry. The goal is to create a vibrant neighborhood that links education, business, music and economic development opportunities in the region.

1. Shreveport’s Historic Music Village
Our Vision
…to support and nurture a dynamic, vibrant community of artists,
media producers, educators and other professionals eager to employ
technology to reach a global audience with entertainment products
based on our deep traditions of Southern music.
“A cool place for
knowledge workers”

2. Shreveport’s Historic Music Village
Quality Business
Music
Business
Development
Tourism Real Estate
Development Development
Quality Attractions Quality Place

3. “Cradle of Stars”
Elvis
Leadbelly
Leadbelly
Hank & the Cowboys
Hank & the Cowboys
George Jones
George Jones
Willie Nelson
Willie Nelson
Jimmie Davis
Jimmie Davis
Horton & Cash
Horton & Cash
Maggie Lewis
Maggie Lewis
Warwick
Warwick Building the future on our rich music history

4. “The Magic Circle”
We envision building this community at the beginning of the historic
Texas Trail, where Southern culture collided with the West to
create a powerful mixture of deep cultural traditions and exciting,
new ideas.

5. Innovation Leading to New Business Opportunities
Creative Workforce New Business Development
International Marketing Brand Digital Media Products
Entertainment Industry Cluster
Talent Development & Promotion Syndicated Shows
National Industry Branch Offices Entertainment Product R & D
C.E.R.T.
C.C.D.M.
Investment Opportunities Conferences Organizing History
Grant Funding Regional Economic Initiative
Rounds
Touring Performances Partners Historic Music Village Plan
Incubators
Music History Alumnae “Magic Circle” talent
S.A.M.M.
FAME contacts FAME partners
National Regional
Music Industry Talent & Entrepreneurs
Link Regional & National Resources Music Business Opportunities
Shreveport’s Historic Music Village
Quality Business…Quality Attractions…Quality Place
4.12.03
MHSM Architects

6. Community Development leading to Real Estate Opportunities
Inner City Job Creation New Business Development
Cool Place for Knowledge Workforce Regional Business Center
Mixed Income Neighborhood
Artist Affordable Housing Neighborhood Serving Businesses
Sustainable Development Faith Based Development
RDA
Project
Packaging
Public Agency Cooperation Financing Private Investment $
Special District Zoning Criteria Non-Profit Digital Media Cluster
Historic Buildings & Sites
& For-Profit CDE, NMTC, HUD & other Public $
Developers
Upgrading existing infrastructure Music Industry Public & Private $
Church
FAME Plan & Organization CDC’s FAME as RDA Agent
Land Assembly, Business & Residential
Historic Resources & Markets &
Infrastructure Investors
Link Public & Private Resources Real Estate Opportunities
Shreveport’s Historic Music Village
Quality Business…Quality Attractions…Quality Place
4.12.03
MHSM Architects

7. F.A.M.E. Songwriters in the Round
Hosted by F.A.M.E & Centenary College
Feazel Rehearsal Hall, April 25,2003
Featured Songwriters Gordon & Bryan Kennedy

10. Texas Trail Technology Corridor
Heritage Corridor
Music Village
InterTech Science Park
Original Shreveport

11. Texas Trail Technology Corridor
Heritage Corridor
Music Village
InterTech Science Park
Original Shreveport

12. Shreveport’s Historic Music Village
Inventing the Future
• Compact / mixed use / mixed income neighborhood
• Preserve & build on authenticity
• Create strong edges & gateways
• Develop key anchors to build critical mass
• Provide a range of housing choices
• Uniqueness value / street life / local wealth building
• Pedestrian preference / traffic calming
• Shared & unobtrusive parking
• Quality open space amenities
• Connections & collaborations

13. Advancing
Partnerships
and
Projects

14. The Challenge
for CERT and the North Louisiana economy is
to attract, cultivate and retain brainpower
• This brainpower is most likely
going to come from within our
regional economy.
• According to the Southern
Technology Council:
–the odds of an individual taking a job
in-state are shown to increase more
than tenfold if the individual attends
college in the same state they went to
high school.

15. In the Knowledge Economy,
brainpower is everything,,,
State per capita income
$40,000
$35,000
The higher the
proportion of college $30,000
graduates, the more
income a state $25,000
economy earns… Louisiana
$20,000
$15,000
15% 20% 25% 30% 35% 40% 45%
Percent of adults with
4 years of college or more
Educational Attainment and Economic Welfare Measures, 1999
http://www.postsecondary.org

16. Austin provides a model for the
Shreveport-Bossier region to follow
Gross Metro Product
(Billions, $Current)
50
No region in the past 45
few decades has 40
moved as quickly into 35
the top ranks of 30
technology regions as 25
Austin. The city 20
actively cultivated it 15
music scene as part of 10
its high tech strategy. 5
0
1990 1992 1994 1996 1998 2000
Richard Florida
Carnegie Mellon Austin - San Marcos, Texas
University Shreveport – Bossier City, La.

17. Consortium for
Education
Research &
Technology
22 Parish CERT Region
22 Parish CERT Region
Link Region Higher Education
Intermediary
Convener / Facilitator
Link to Business
Workforce Development
Technology Transfer
Economic Development
HSC

18. CERT / FAME La. Tech
Initiatives Centenary NSU
• C.C.D.M.
• S.A.M.M.
• Music LSUS LSUHSC
Industry
Education
Music
• S.A.M. Village
Conferences & &
Rounds Grambling Tech
Corridor ULM
• Musicians &
Songwriters
Incubator
• Social &
BPCC SUSLA
Political
Research
LTC BRF

19. Texas Trail Heritage Corridor
r
L ed bette
F.A.M
Hayride
.E.
The Avenue Trail
Head
InterTech
Science
Bl u
Park eG
oos
e

20. Seeing the • Ledbetter Heights District
neighborhood
in a new way:
• Edges &
Gateways • Hayride District
• Anchors
• Pedestrianism /
Traffic Calming
• Streetscape /
Parking
• Housing
• Featuring
Historic
Resources
• Collaborations
• Technology
neighborhood for • Blue Goose District
knowledge
workers
• The Avenue District
Shreveport’s Historic Music Village

21. Seeing the
neighborhood
in a new way:
• Edges &
Gateways
• Anchors
• Pedestrianism /
Traffic Calming
• Streetscape /
Parking
• Housing
• Featuring
Historic
Resources
• Collaborations
• Technology
neighborhood for
knowledge
workers
Shreveport’s Historic Music Village

22. Municipal Auditorium

23. Municipal Auditorium

24. Hayride
District

25. Beginning of the “Old Texas Trail” today

27. “Texas Avenue” today

29. “Texas Avenue at Grand Avenue” today

32. “Municipal Auditorium & Grand Avenue” today

34. The
Southern
American
Music Experience
• Municipal Auditorium
• Southern American Music Museum
• Hall of Fame
• Songwriters & Performers Gallery
• Music Industry Entrepreneurs Gallery
• Music Technology & Innovation Gallery
• Listening Gallery
• Performance Gallery
• Future of Southern Music Gallery
• Traveling Exhibits
• Research Archives and Education
• Museum Café and Gift Shop
• Songwriters Incubator
• Center for Creative Digital Media
• Music Performers Incubator
• Calanthean & Roof Top Performance

35. • Municipal Auditorium
• Calanthean & Roof Top Performance

36. • Municipal Auditorium
FAME’s Southern American Music Museum &
Center for Creative Digital Media
Interdisciplinary Collaboration Center
-Integrated Process – Harnessing Creative Energy
Applied Research
-Innovative Digital Technologies
-Create & Distribute Experiential Content
Connection Alchemy :
-Education Institutions
-Higher Education & Business
-Past & Future
-Museum & Economic Development
-Museum & Neighborhood - Living Museum
-Brainpower, Quality Place & Innovation
-Community Development & Value-added ED
Regional Economic Development Initiative
-Embracing Technology
-Network of Communities
• Calanthean & Roof Top Performance

37. The Avenue
District

38. The Avenue
11
District 14 12
Antioch 8
13
Development 7
Area 8 9
1
1 Antioch Church
2 Phase 1 Antioch Mixed Use 6 10
3 Phase 2 Antioch Mixed Use
5 2
4 Phase 3 Antioch Mixed Use
5 New Urban Residential 3
6 Renovated Existing & New Infill
7 New Community Center
8 Renovated / Reconstructed
6 4
9 Antioch Family Center
10 Shared Surface Parking 6
11 Calanthean Museum
12 New Infill Mixed Use
13 Renovated Existing
14 Clustered Shotgun Housing
Existing to be renovated or rebuilt
New buildings

39. Texas Avenue - “The Avenue” today

41. Ledbetter Heights
District

42. Blue Goose
District

44. Block Plan / Street Character Section / Streetscape Scale
Density & Spacing & Design Standards
2–4 Residential
50’ to 100’
floors Residential
15’± Sidewalk optional
55’ Street Residential
& Parking
2–3 C or R C or R
floors
C or R C or R
Parking
Traffic calming 20’-
chicanes at
mid block 40’ 15’± 55’ Street 15’± Sidewalk
module & Parking
1 Urban Residential – 25 to 40 units / acre 50’ to 100’ 80’ to 85’
• Residential (R) – new or renovated historic
• Commercial (C) – new or renovated historic
2 Row Housing – 15 to 30 units / acre
280’ – 300’
Street 2-3 Story Height 1’-6” wall at property line
Unit
240’–
Alley 300’ Unit Unit
Unit
20’- 20’ 30’- 40’-70’ 25’- 32’-40’ 25’- 40’-70’ 30’- 20’
Covered or uncovered parking at alley 22’ alley 45’ 30’ 6’ Street 6’ 30’ 45’ alley
Garage units accessed from alley typical 125’ Lot
Housing Typologies

45. Block Plan / Street Character Section / Streetscape Scale
Density & Spacing & Design Standards
Alley
Covered Parking at alley
Surface Parking at alley
Street
Alley
16’- 10’ 20’ 20’ 10’-25’ 40’-60’ 25’ 32’-40’ 25’ 40’-60’ 30’-55’
28’ alley 6’ Street 6’
3 Renovated Historic – 18 to 20 units / acre
110’ Lot
Historic shotgun houses regrouped & clustered
Spacing & setback around existing large historic homes on Austin & Oakland Streets based on existing context
4 Zero Lot Line Detached – 12 units / acre
(up to 24 units / acre with garage apartments)
Garage apartment option
Street 2-3 Story Height 1’-6” wall at property line
250’–
Alley Unit Unit
260’
260’ – 350’ 20’- 20’- 20’ 20’ 0’-20’ 40’-60’ 25’ 32’-40’ 25’ 40’-60’ 25’-45’ 20’
25’ 25’ alley 5’ 6’ Street 6’ alley
40’-45’ 110’ Lot
Housing Typologies

47. Shreveport’s
Historic
Music
Village
Historic Music Village
Historic
Building
Resources 14
1 Municipal Auditorium
2 Austin Place Historic 7
Victorian Homes 13 6 8
3 Calanthean Temple 1
4 Furniture Building
5 Holy Cross Episcopal
6 Texas Avenue
2 45
800 Block
9 15
7 Central Fire Station 3
8 B’nai Zion Temple 11
9 McAdoo Hotel (SRO)
10 Antioch Church
10
11 Star Theatre site
12 Galilee Church
13 Oakland Cemetery
14 First Methodist
15 Princess Park
12
Ledbetter Historic
District
Downtown Historic
District

48. Shreveport’s
Historic
Music
Village
Historic Music Village 6
4
Development
Issues
5
1 Public Safety Complex
2 Proposed Jail site &
existing 911 Center
3 Jackson Heights
Public Housing
4 Proposed Community 7
Center & Park
5 Proposed Inner City
I-49 extension 2
6 Caddo Street access
to new convention
center and River Front
3 8
7 Sound & Vibration
from Mexican Railway 1
(KCS & UP)
8 Noise from I-20

49. Vacant Lots & Buildings

50. Work Organization
Shreveport’s Historic Music Village F.A.M.E.
Plan implementation
CERT
C.D.E.
C.D.E. Non-Profit
Non-Profit RDA Agent
RDA Agent Partnering
Partnering Ongoing
Ongoing
•Financing
•Financing Developer
Developer •Land Assembly
•Land Assembly Initiatives
Initiatives Initiatives
Initiatives
•NMTC
•NMTC •501c3
•501c3 •Plan Management
•Plan Management •Muni
•Muni •Fundraising
•Fundraising
•Church CDC’s
•Church CDC’s •Public // Private
•Public Private •Enforcement
•Enforcement •S.A.M.M.
•S.A.M.M. •Annual Conference
•Annual Conference
Projects
Projects •Infrastructure
•Infrastructure •C.C.D.M.
•C.C.D.M. •National Music
•National Music
•Public Projects
•Public Projects Projects
Projects •Education &
•Education & Industry Linkages
Industry Linkages
Workforce
Workforce •Regional Talent
•Regional Talent
•Incubators
•Incubators Resources
Resources
Redevelopment Initiatives •Seminars &
•Seminars &
Rounds
Rounds
•DED Cluster
•DED Cluster
Support
Support
Proposed Initial Staffing:
•Director Music Industry Initiatives
•Redevelopment Initiatives Manager
•Music industry Initiatives Manager
•Administrative Assistant

51. Shreveport’s Historic Music Village
Quality Business
Music
Business
Development
Tourism Real Estate
Development Development
Quality Attractions Quality Place