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Diversity Management:
                    some thoughts




Version 1
04.11.2008


D.Famà: open workshops – Rome 2008 (c/o ANL – www.nuovi-lavori.it -   e CNEL)
                                                          1
Index

• Diversity Approach: from Language in use till Company Practices                  (slides 3-5 )
• Diversity: A Possible Integrated Path to Improve                                 (slide 6 )
• Country Culture Exploration: Wide Community, Company Level, Conctrete Outcomes   (slides 7-10)
• Then?....                                                                          (slide 11 )
• Backup: some outcome from a 2008 country survey                                  (slides 13-15)




                                                                       2
DIVERSITY Approach                            vs         LANGUAGE In use

                                                                      (1)
                                DIVERSITY


                                                                   Dissonante, divergente, contrapposto,
                       Anti-discrimination                         contraddittorio, contrario, opposto




                                                                  Distinto, altro, vario, disparato, ineguale,
                     Equal Opportunities                          differente, dissimile, eterogeneo




                                                                  Nuovo, insolito, alternativo, discrepante
                   Difference Valorization                        (raro)



(1)   Source: “Dizionario dei sinonimi e contrari”, Zanichelli
                                                                                      3
DIVERSITY Approach                      vs PRACTICE Levels

     DIVERSITY
                          IDENTIFY/ SANCTIONING DISCRIMINATIONS
                          • Laws
                          • Code of Practice
 Anti-discrimination      • Training
                          • Communication & Control

                          ELIMINATE THE OBSTACLES
                          • Process review (HR in particular)
 Equal Opportunities      • Sensitize
                          • participation
                          • Promotion and Top mngt commitment & involvement

                          USE THE DIFFERENCE AS A DRIVER
Difference Valorization   • Leadership model
                          • Element influencing the strategy process review



                                                    4
…till        COUNTRY and COMPANY Practices

             DIVERSITY           Country Backdrop                        Company backdrop
                                    (examples)                              (examples)

                                Anti discrimination laws, in every     * Values
                               individual vs individual/“collective”    * Organization & Responsibilities
      Anti-discrimination      relationship




                               Specific laws (active policies in        * Approaches
                               particular)                             * Effective Social Responsibility

  Equal Opportunities          Effective Diversity Governance,
                                                                       * Clear results like % of female
                                                                         in Middle and Top mngt positions
                               at every level of Public Admin
                               and vs citizen/ non citizen
                               relationship



                                 Concrete results in influencing       Concrete results in leveraging
                                an Inclusion & Diversity country       Diversity for Business benefit
                                culture consolidation, for example
Difference Valorization        Impacting on key perforamances
                               like Female Employment Rate (1):
                               • Finland 65.4%
                               • Italy 42.1%




(1)   EIRO
                                                                                5
DIVERSITY: A Possible Integrated Path to Improve
                          Improve in every area                            & escalate in approach quality                                  3)

                                                                                                                                     1)


APPROACH                                               LANGUAGE/                    COUNTRY                                COMPANY
MATURITY              BASIC PRACTICES:                 CULTURE:
                                                                                   BACKDROP                                BACKDROP
                                                                                       (examples)                             (examples)
                 Continuous results measurement/
                 evaluation
                 Gaps’ Root cause analysis      +

                 IDENTIFY/ SANCTIONING
                                                      Dissonante,
                 DISCRIMINATIONS
                                                      divergente,            Anti discrimination laws, in every     * Values
1) Anti          • Laws                               contrapposto,         individual vs individual/“collective”   * Organization & Responsibilities
                 • Code of Practice                   opposto               relationship
Discrimination                                        contraddittorio,
                 • Training
                                                      contrario.
                 • Communication & Control

                 ELIMINATE THE OBSTACLES
                                                      Distinto, altro,      Specific laws (active policies in       * Approaches
                 • Process review (HR mainly)         vario, disparato,
 2) Equal                                                                   particular)                             * Effective Social Responsibility
                 • Sensitize                          ineguale,                                                     * Clear results like % of female
 Opportunities                                        differente,           Effective Diversity Governance,           in Middle and Top mngt positions
                 • Participation
                                                      dissimile,            at every level of Public Admin
                 • Promotion and Top mngt             eterogeneo            and vs citizen/ non citizen
                 commitment & involvement
                                                                            relationship


                 USE THE DIFFERENCE AS A
3) Difference    BUSINESS DRIVER                      Nuovo, insolito,      Concrete results in influencing         Concrete results in leveraging
                                                      alternativo,          an Inclusion & Diversity country        Diversity for business benefit
Valorization     • Leadership model                                         culture consolidation
                                                      discrepante (raro)
                 • Element influencing the strategy
                 process review

                                                                                                                6
LET’S EXPLORE COUNTRY CULTURE DIMENSION
                                                  Let’s consider “Culture’s Consequences” by G.Hofstede.
                                                  It highlights there are in place country characteristics quite stable
                                                  that clearly map them along 5 dimensions.
                                                  This kind of analysis shows that there are “hard” (deep &
                                                  consolidated) cultural attitudes we have to face.
                                                  They are “stoney guests” producing effective impacts:
                                                  sometimes not expected at all (see next slide).



                                                                            For example, let’s compare between
                                                                            Finnish and Italian cultures. The main
                                                                            gaps are:

                                                                            20 points out of 112 = 18% of the scale
                                                                            for “Individualism Vs Collettivism”

                                                                            10 points out of 112 = 9% of the scale
                                                                            for “”Uncertainty Avoidance”

                                                                            15 points out of 110 = 14% of the scale
                                                                            for “Power Distance”



                                                                             50 out of 95 = 53% of the scale
                                                                             “Masculinity vs Femininity”

                                                                             (see at the top left page for Masculinity
                                                                             Definition)



      Source: “Culture’s Consequences”, Geert Hofstede (ed. 2001), SAGE Publications   7
COUNTRY CULTURE: influence at wide community level


                                        Their possible interpretation in a specific                        “Fracture Lines” and
     The Principles
                                                    cultural context                                       “Institutional Impact”

                                      The communities that contribute to a greater extent to the
  No taxation without                                                                                           North vs South
                                                    State funding, have the right to proportionally
  representation                                                                                                (Federalism)
                                         benefit from / influence the State’s expenses decisions


                                       The public intermediation must be reduced to a minimum                   Rich vs Poor
  Less State more Market                    because the private intermediation is more efficient,            (Social Inequalities,
                                                                      using the same resources             Economical Democracy)


                                The citizens, by definition the natural inheritors of the long term
  Social services are a                                                                                       Citizens vs “others”
                                                community building effort, have the right/ priority
  citizenship rights                                                                                         (Citizenship Rights)
                                       to benefit of the majority of community’s social expenses


                                       The minorities have to comply with majority’s decisions.
  Democracy is the                             The minorities have the right to exert opposition.            “Majority” vs ‘Others’
  majority’s government         Good citizen is who maintain/ exert his/ her exceptions / values              (language, religion,
                                                                                                              habits, census…..)
                          in the private life, being publicly compliant to the majority’s decisions.
                                                                                                             (Minorities’ Rights,
                                     The democracy values like: freedom, individuality, equality,           Model for Coexistence)
                                         etc., so much we struggled for in our collective history,
  Live for your values
                                          they aren’t negotiable, nor subject to be discontinued
                                                                                    at discretion.

                                                                                                       8
COUNTRY CULTURE at Company Level:                                    influence vs company size

                                   (Source: Adapted from Diverse Teams at Work (Gardenswarts and Rowe, 1994)




                                                             Country culture is highly relevant
                                                             for Italy due to its fragmented
                                                             economic structure




                                                                Predominant for little-medium
   Cultural influencing factors:                                size or local organizations
                                                                (private or public sectors)
   • ethnicity
   • social environment
                                                                Predominant for multinational
   • company culture                                            organizations (in general)


                                                                                 9
COUNTRY CULTURE at Company level :
influence on some concrete outcome
  South Europe country gender stereotypes generate, as a matter of fact:
  - At lower contractual levels, the permanent assignment of female employees to Assistant-like roles;
  - At middle mngt levels, and for subject matter expert roles, the recognition of female capabilities;
  - At higher mngt levels, a sudden and unexpected drop of female assignments


                                 Gender analysis: %Job Grade (JG) assigned to
                                                  Female (F)
                               100.0%
                                                                                                     %JG assigned to F
                               80.0%
            %of available JG




                                                                                                     W/o Assistant role
             assigned to F




                               60.0%

                               40.0%

                               20.0%                                                                                                  %F on
                                                                                                                                      total HC
                                0.0%
                                        5            6             7          8            9          10           11          12
                                                                                   JG


                                            Operative Individual        Team supervisor / Expert Ind.             Higher
                                            contributors                contributors                              management levels

                                                                                                                  10
 Source: “Standard Job distribution per gender” in a specific Company, with sites in different countries (Analyzed Area: south EU)
 Note: data controlled for possible biases due to education, age, seniority.
Then……?
Let’s promote the Courage to Change in 5 points

Excellent policies, robust process design and control…. aren’t sufficient without:

1)   Results/ outcomes measurement and evaluation, to the purpose to search to understand the gaps’
     root causes. Gaps continue to arouse, willingness notwithstanding.

2) Feel and assess how the cultural backdrop is acting, at all the relevant levels:
   (country/ region, company’s history, top management “hidden leadership model” ….: if any, there it is
    the Stoney Guest, notwithstanding the explicit intents and the willingness to be inclusive vs the
    diversity)

3) Award the diversity champions
  (during hiring, all along the career …. all things being equal: award them ! )

Hr Professionals in particular:
     4) Be personally daily diversity champions at workplace
       “zero tolerance” ….. also against less than respectful jargon 

      5) As professional associations: promote public and private initiatives
         Lobbying as change players for better laws, effective Corporate Social Responsibility, etc wherever
          an inclusive attitude could be promoted, into the workplaces and in the overall society.



                                                                                     11
BACK UP
Fonte: Indagine “Il lavoratore del prossimo futuro in Italia”, R.Mannheimer – ISPO, sett. 2008
Presentata al Convegno “Lavoro Oggi e Domani” organizzato dal Corriere della Sera (Milano,
22 settembre 2008)




                                                                               12
Cerchiamo altrove
   delle conferme (vedi
   Fonte)

   Gli opinion leader
   italiani, intervistati sulla
   esistenza o meno di
   specifiche capacità del
   genere femminile, utili
   per le aziende,
   rispondono al 75% SI


Fonte: Indagine “Il lavoratore del prossimo futuro in Italia”, R.Mannheimer – ISPO, sett. 2008
Presentata al Convegno “Lavoro Oggi e Domani” organizzato dal Corriere della Sera (Milano, 22
settembre 2008)



                                                                                                 Queste capacità distintive,
                                                                                                 sembrano essere quelle di un profilo
                                                                                                 manageriale moderno: attenzione
                                                                                                 alla relazione, negoziazione,
                                                                                                 sensibilità, capacità gestionale,
                                                                                                 determinazione e flessibilità…..

                                                                                                 Malgrado ciò, abbiamo visto che
                                                                                                 proprio queste caratteristiche
                                                                                                 sembra non vengono valorizzate,
                                                                                                 almeno OGGI:
                                                                                                 “Riconoscere” ≠ Valorizzare


                                                                                                    13
E DOMANI ?
Intervistati sul trend futuro (a 5y) della
effettiva valorizzazione delle capacità del
genere femminile, la maggioranza assume
un atteggiamento da “champion della
diversita di genere”: personalmente/ la
propria azienda perseguirà questa
valorizzazione più di quanto farà il          Fonte: Indagine “Il lavoratore del prossimo futuro in Italia”, R.Mannheimer –
                                              ISPO, sett. 2008
mercato in generale (79% vs 62%, un bel
gap di 12pp)                                  della Sera (Milano, 22 settembre 2008)          14
                                              Presentata al Convegno “Lavoro Oggi e Domani” organizzato dal Corriere
Fonte: Indagine “Il lavoratore del
prossimo futuro in Italia”,
R.Mannheimer – ISPO, sett. 2008
Presentata al Convegno “Lavoro Oggi
e Domani” organizzato dal Corriere
della Sera (Milano, 22 settembre
2008)




                                      E cosa attribuiscono di negativo
                                      alla dimensione più collettiva?
                                      -<<l’Italia è un paese maschilista>>
                                      -<<Le leggi non sono adeguate>>
                                      -<<Non c’e’ sostegno adeguato per
                                      conciliare famiglia e lavoro>>
                                      Vengono per l’appunto richiamati:
                                      - il fattore culturale (fra l’altro
                                      “oggettivo”: nella scala MAS, l’Italia è
                                      classificabile come “mascolina”)
                                      -Il contesto facilitante
                                      ATTIVAMENTE la diversità (contesto
                                      sia normativo sia “volontario
                                      -aziendale”)
                                        15

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Some Thoughts about Diversity 2008

  • 1. Diversity Management: some thoughts Version 1 04.11.2008 D.Famà: open workshops – Rome 2008 (c/o ANL – www.nuovi-lavori.it - e CNEL) 1
  • 2. Index • Diversity Approach: from Language in use till Company Practices (slides 3-5 ) • Diversity: A Possible Integrated Path to Improve (slide 6 ) • Country Culture Exploration: Wide Community, Company Level, Conctrete Outcomes (slides 7-10) • Then?.... (slide 11 ) • Backup: some outcome from a 2008 country survey (slides 13-15) 2
  • 3. DIVERSITY Approach vs LANGUAGE In use (1) DIVERSITY Dissonante, divergente, contrapposto, Anti-discrimination contraddittorio, contrario, opposto Distinto, altro, vario, disparato, ineguale, Equal Opportunities differente, dissimile, eterogeneo Nuovo, insolito, alternativo, discrepante Difference Valorization (raro) (1) Source: “Dizionario dei sinonimi e contrari”, Zanichelli 3
  • 4. DIVERSITY Approach vs PRACTICE Levels DIVERSITY IDENTIFY/ SANCTIONING DISCRIMINATIONS • Laws • Code of Practice Anti-discrimination • Training • Communication & Control ELIMINATE THE OBSTACLES • Process review (HR in particular) Equal Opportunities • Sensitize • participation • Promotion and Top mngt commitment & involvement USE THE DIFFERENCE AS A DRIVER Difference Valorization • Leadership model • Element influencing the strategy process review 4
  • 5. …till COUNTRY and COMPANY Practices DIVERSITY Country Backdrop Company backdrop (examples) (examples) Anti discrimination laws, in every * Values individual vs individual/“collective” * Organization & Responsibilities Anti-discrimination relationship Specific laws (active policies in * Approaches particular) * Effective Social Responsibility Equal Opportunities Effective Diversity Governance, * Clear results like % of female in Middle and Top mngt positions at every level of Public Admin and vs citizen/ non citizen relationship Concrete results in influencing Concrete results in leveraging an Inclusion & Diversity country Diversity for Business benefit culture consolidation, for example Difference Valorization Impacting on key perforamances like Female Employment Rate (1): • Finland 65.4% • Italy 42.1% (1) EIRO 5
  • 6. DIVERSITY: A Possible Integrated Path to Improve Improve in every area & escalate in approach quality 3) 1) APPROACH LANGUAGE/ COUNTRY COMPANY MATURITY BASIC PRACTICES: CULTURE: BACKDROP BACKDROP (examples) (examples) Continuous results measurement/ evaluation Gaps’ Root cause analysis + IDENTIFY/ SANCTIONING Dissonante, DISCRIMINATIONS divergente, Anti discrimination laws, in every * Values 1) Anti • Laws contrapposto, individual vs individual/“collective” * Organization & Responsibilities • Code of Practice opposto relationship Discrimination contraddittorio, • Training contrario. • Communication & Control ELIMINATE THE OBSTACLES Distinto, altro, Specific laws (active policies in * Approaches • Process review (HR mainly) vario, disparato, 2) Equal particular) * Effective Social Responsibility • Sensitize ineguale, * Clear results like % of female Opportunities differente, Effective Diversity Governance, in Middle and Top mngt positions • Participation dissimile, at every level of Public Admin • Promotion and Top mngt eterogeneo and vs citizen/ non citizen commitment & involvement relationship USE THE DIFFERENCE AS A 3) Difference BUSINESS DRIVER Nuovo, insolito, Concrete results in influencing Concrete results in leveraging alternativo, an Inclusion & Diversity country Diversity for business benefit Valorization • Leadership model culture consolidation discrepante (raro) • Element influencing the strategy process review 6
  • 7. LET’S EXPLORE COUNTRY CULTURE DIMENSION Let’s consider “Culture’s Consequences” by G.Hofstede. It highlights there are in place country characteristics quite stable that clearly map them along 5 dimensions. This kind of analysis shows that there are “hard” (deep & consolidated) cultural attitudes we have to face. They are “stoney guests” producing effective impacts: sometimes not expected at all (see next slide). For example, let’s compare between Finnish and Italian cultures. The main gaps are: 20 points out of 112 = 18% of the scale for “Individualism Vs Collettivism” 10 points out of 112 = 9% of the scale for “”Uncertainty Avoidance” 15 points out of 110 = 14% of the scale for “Power Distance” 50 out of 95 = 53% of the scale “Masculinity vs Femininity” (see at the top left page for Masculinity Definition) Source: “Culture’s Consequences”, Geert Hofstede (ed. 2001), SAGE Publications 7
  • 8. COUNTRY CULTURE: influence at wide community level Their possible interpretation in a specific “Fracture Lines” and The Principles cultural context “Institutional Impact” The communities that contribute to a greater extent to the No taxation without North vs South State funding, have the right to proportionally representation (Federalism) benefit from / influence the State’s expenses decisions The public intermediation must be reduced to a minimum Rich vs Poor Less State more Market because the private intermediation is more efficient, (Social Inequalities, using the same resources Economical Democracy) The citizens, by definition the natural inheritors of the long term Social services are a Citizens vs “others” community building effort, have the right/ priority citizenship rights (Citizenship Rights) to benefit of the majority of community’s social expenses The minorities have to comply with majority’s decisions. Democracy is the The minorities have the right to exert opposition. “Majority” vs ‘Others’ majority’s government Good citizen is who maintain/ exert his/ her exceptions / values (language, religion, habits, census…..) in the private life, being publicly compliant to the majority’s decisions. (Minorities’ Rights, The democracy values like: freedom, individuality, equality, Model for Coexistence) etc., so much we struggled for in our collective history, Live for your values they aren’t negotiable, nor subject to be discontinued at discretion. 8
  • 9. COUNTRY CULTURE at Company Level: influence vs company size (Source: Adapted from Diverse Teams at Work (Gardenswarts and Rowe, 1994) Country culture is highly relevant for Italy due to its fragmented economic structure Predominant for little-medium Cultural influencing factors: size or local organizations (private or public sectors) • ethnicity • social environment Predominant for multinational • company culture organizations (in general) 9
  • 10. COUNTRY CULTURE at Company level : influence on some concrete outcome South Europe country gender stereotypes generate, as a matter of fact: - At lower contractual levels, the permanent assignment of female employees to Assistant-like roles; - At middle mngt levels, and for subject matter expert roles, the recognition of female capabilities; - At higher mngt levels, a sudden and unexpected drop of female assignments Gender analysis: %Job Grade (JG) assigned to Female (F) 100.0% %JG assigned to F 80.0% %of available JG W/o Assistant role assigned to F 60.0% 40.0% 20.0% %F on total HC 0.0% 5 6 7 8 9 10 11 12 JG Operative Individual Team supervisor / Expert Ind. Higher contributors contributors management levels 10 Source: “Standard Job distribution per gender” in a specific Company, with sites in different countries (Analyzed Area: south EU) Note: data controlled for possible biases due to education, age, seniority.
  • 11. Then……? Let’s promote the Courage to Change in 5 points Excellent policies, robust process design and control…. aren’t sufficient without: 1) Results/ outcomes measurement and evaluation, to the purpose to search to understand the gaps’ root causes. Gaps continue to arouse, willingness notwithstanding. 2) Feel and assess how the cultural backdrop is acting, at all the relevant levels: (country/ region, company’s history, top management “hidden leadership model” ….: if any, there it is the Stoney Guest, notwithstanding the explicit intents and the willingness to be inclusive vs the diversity) 3) Award the diversity champions (during hiring, all along the career …. all things being equal: award them ! ) Hr Professionals in particular: 4) Be personally daily diversity champions at workplace “zero tolerance” ….. also against less than respectful jargon  5) As professional associations: promote public and private initiatives Lobbying as change players for better laws, effective Corporate Social Responsibility, etc wherever an inclusive attitude could be promoted, into the workplaces and in the overall society. 11
  • 12. BACK UP Fonte: Indagine “Il lavoratore del prossimo futuro in Italia”, R.Mannheimer – ISPO, sett. 2008 Presentata al Convegno “Lavoro Oggi e Domani” organizzato dal Corriere della Sera (Milano, 22 settembre 2008) 12
  • 13. Cerchiamo altrove delle conferme (vedi Fonte) Gli opinion leader italiani, intervistati sulla esistenza o meno di specifiche capacità del genere femminile, utili per le aziende, rispondono al 75% SI Fonte: Indagine “Il lavoratore del prossimo futuro in Italia”, R.Mannheimer – ISPO, sett. 2008 Presentata al Convegno “Lavoro Oggi e Domani” organizzato dal Corriere della Sera (Milano, 22 settembre 2008) Queste capacità distintive, sembrano essere quelle di un profilo manageriale moderno: attenzione alla relazione, negoziazione, sensibilità, capacità gestionale, determinazione e flessibilità….. Malgrado ciò, abbiamo visto che proprio queste caratteristiche sembra non vengono valorizzate, almeno OGGI: “Riconoscere” ≠ Valorizzare 13
  • 14. E DOMANI ? Intervistati sul trend futuro (a 5y) della effettiva valorizzazione delle capacità del genere femminile, la maggioranza assume un atteggiamento da “champion della diversita di genere”: personalmente/ la propria azienda perseguirà questa valorizzazione più di quanto farà il Fonte: Indagine “Il lavoratore del prossimo futuro in Italia”, R.Mannheimer – ISPO, sett. 2008 mercato in generale (79% vs 62%, un bel gap di 12pp) della Sera (Milano, 22 settembre 2008) 14 Presentata al Convegno “Lavoro Oggi e Domani” organizzato dal Corriere
  • 15. Fonte: Indagine “Il lavoratore del prossimo futuro in Italia”, R.Mannheimer – ISPO, sett. 2008 Presentata al Convegno “Lavoro Oggi e Domani” organizzato dal Corriere della Sera (Milano, 22 settembre 2008) E cosa attribuiscono di negativo alla dimensione più collettiva? -<<l’Italia è un paese maschilista>> -<<Le leggi non sono adeguate>> -<<Non c’e’ sostegno adeguato per conciliare famiglia e lavoro>> Vengono per l’appunto richiamati: - il fattore culturale (fra l’altro “oggettivo”: nella scala MAS, l’Italia è classificabile come “mascolina”) -Il contesto facilitante ATTIVAMENTE la diversità (contesto sia normativo sia “volontario -aziendale”) 15