This document discusses the market for fairness creams in India and other countries in Asia and the Middle East. It notes that the fairness cream market in India is worth Rs.800-1100 Crores annually and is dominated by companies like L'Oreal, Nivea, and Revlon. However, many men still feel shy about using such products. The document advocates developing rural markets through affordable sachet sizes to boost sales and market share.

1. Tall FAIR and Handsome! RELOAD YOUR CONFIDENCE

2. nascent…

3. ...high potential

4. Markets for fairness creams India Africa Saudi Arabia Gulf Malaysia Thailand Far East. Sri Lanka Bangladesh

5. Have you wondered why?

6. Emotion : Darker skin is seen as being of lowest social value, and lighter skin of highest.

7. Discrimination against the black

10. Rs.800-1100 Crores

11. 500 CRORE

12. 500 CRORE 1/4

13. 30-40 % Market Share

16. HOW TO DIFFERENTIATE

17. AIDA Model: INTEREST

19. Share success stories Judge brand performance Word of mouth Brand feelings, Imagery Brand awareness Share of mind --------- Share of heart Good Customer relations

20. COME CLOSE TO THE CUSTOMER

22. In the long run: SUCCESSFUL SALES FORCE MODEL BUSINESS LIFE CYCLE STAGE Decline Maturity Growth Start Up EMPHASIS MEDIUM VERY HIGH VERY HIGH LOW VERY HIGH HIGH LOW MEDIUM HIGH VERY HIGH MEDIUM LOW LOW MEDIUM HIGH VERY HIGH Roles of sales force and partners Size of Sales force Degree Of Specialization Sales Force Resource Allocation UNDERLYING CUSTOMER STRATEGY Penetrate deeper into existing segments and develop new ones Create awareness and generate quick product uptake Emphasize efficiency protect critical customers relationships, exit unprofitable segments Focus on efficiently serving and retaining existing customers Since big players have come up ,so the future lies in the rural sector only.

23. MARKET DEVELOPMENT STRATEGY SACHET MARKETING!!