This document summarizes an educational webinar by HireClix on using Facebook for recruiting. The webinar covers how Facebook has grown rapidly to 500 million users, how companies can create targeted Facebook ads and fan pages to engage candidates, and how to measure recruiting ROI from Facebook efforts. Attendees will learn about best practices for leveraging Facebook to find talent and build their employment brand in under 20 minutes of presentation and Q&A.

1. Facebook Recruiting in Ten MinutesEducational Webinar Series: January 11, 2011

2. 2What to Expect TodayHost – Neil Costa – HireClix

3. Quick Intro

4. Webinar Topics

5. Facebook Recruiting – It’s Serious, Start Now

6. Are you Ready for Facebook?

7. Driving Candidates with Targeted Facebook Ads

8. Building a Facebook Fan Page Strategy

9. Q&A

10. Chat & Questions via GoToMeeting

11. Social Media - Twitter - #hcbootcamp#recruiting3Understanding your Core Value? About HireClixBased outside of Boston, MA – Gloucester, MARecruiting & Digital Marketing Industry ExperienceFocused on Interactive MarketingDevelop Customized Recruitment MarketingTurn-key Recruitment Marketing ExpertsProvide Great Value and Zealous Service

12. 4Fish Where the Fish Are…

13. 5Facebook – It’s Serious10X Facebook Users in 3 Years50M (Oct ‘07) to 500M (Dec ‘10)Revenue - $1.2B in 1st Jan-Sept 2010Facebook Net Profit of $355M* *Reuters – Jan 6, 2011

14. 6Are you Ready for Facebook?Do you use Facebook for personal activities?

15. Do your employees use Facebook?

16. Are you naturally curious about using Facebook for business?

17. Do you want to recruit talent from 18-65?

18. Are you trying to diversify your recruiting efforts?7 Rapidly Create Facebook Ads

19. 8 Targeting Users by Profile Information

20. 9 Leverage Logos & Images for Facebook Ads

21. 10Bidding Strategies for PPC CampaignsFacebook Bids & Budgets

22. 11Facebook PPC – Laser Focused Targeting

23. 12 Building a Facebook Fan Page StrategyCorporate Page vs. Dedicated Careers Page

24. 13Corporate Page vs. Dedicated Page

25. 14Facebook for Your Employment Brand

26. 15Facebook Fan Page = Dist. & Engagement

27. 16Facebook Fan Page = Dist. & Engagement

28. 17Tracking & Reporting = Recruiting ROIMeasure Spend

29. Tracking for ATS or Google Analytics

30. Modifying & Optimize18Facebook Recruitment Marketing ValueSerious Volume of Users

31. Passive Candidate Audience

32. Low Cost Threshold to Start

33. Extend Your Employee Referral Program

34. Sophisticated Targeting for Ads –

35. Education/Employer/Geography/Interests

36. Window into Corporate Culture19Q&AHireClix Contacts – Scott Ryanscott.ryan@hireclix.comNeil Costaneil.costa@hireclix.com888.419.CLIXhttp://www.hireclix.com