This document discusses using social media, particularly Facebook, for adult education and English as a second language programs. It provides examples of schools that have created Facebook pages and groups to promote their programs, provide resources to students, and reinforce communication with alumni. The document outlines best practices for creating Facebook pages and groups for educational purposes, such as designating an administrator, posting content regularly, and encouraging discussion among members. The overall benefits mentioned are increasing exposure to potential students and facilitating ongoing learning engagement.