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By Chuck Boddy, Marielle Cohen, Charley Fullerton,
Preston Metz, Jason Shim, Emma Whittemore
Background
● Harvard sophomore Mark
Zuckerberg in 2003
● “Face mash”
● Hot or Not - style app
● 22,000 page views from 450 people
in four hours
● February 4, 2004 launch
● March 2004 expansion
● May 18, 2012 IPO, $5B
Fundamentals
Profile:
-Allows user to customize cover and profile photo,
post statuses, and share content
-Other users can view photos, information,
statuses by visiting profile
News Feed:
-Collection of recent/important statuses
and post from friends and “liked” pages
Fundamentals cont.
Messenger
- separate app used to message other uses of facebook
Search
-explore pages of organizations, friends, celebrities,
companies, news, etc.
Marketplace
-newest feature
-allows users to post virtually any item for sale
-filtered by location so you can see all items near you
Examining Facebook Users
● 1.18 bil. daily Users
● 20 minute average visit
● Ages 25-34 (29.7% of users)
● 76% females vs. 66% males
● 4.75 bil. pieces of content
shared daily (May 2013)
● 42% of marketers report FB
is critical to their business
● 50 mil. businesses use Pages
● Customer relationship
platform
● Content sharing
● Advertisement
1.79 Billion
Users
Rivaling Google...
$5.6B 2016 Q1
Revenue
Now Targeting
Non-FB Users
Advertisement
Reporting Tools
Organizational Users
● Bare minimum for business
● Page type influences interaction
with user → SEO, type of
information and functions
available
Optimization / Brand Best Practices
● User Participation
○ “Share” vs. “Like”
○ Polls
○ Sneak peeks
● Special Discounts
● Boosted Posts
Optimization / Brand Best Practices
Find , Gain, Retain, and Monetize the right players
Optimization / Brand Best Practices
Generic approach
Poor seeding Audience overlap
Optimization / Brand Best Practices
TrackingCustomizability
Organic Storytelling
Exit OpportunitiesSharability
“Optimizing organic growth by sharing high quality stories from your game.”
Facebook Presentation

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Facebook Presentation

  • 1. By Chuck Boddy, Marielle Cohen, Charley Fullerton, Preston Metz, Jason Shim, Emma Whittemore
  • 2. Background ● Harvard sophomore Mark Zuckerberg in 2003 ● “Face mash” ● Hot or Not - style app ● 22,000 page views from 450 people in four hours ● February 4, 2004 launch ● March 2004 expansion ● May 18, 2012 IPO, $5B
  • 3. Fundamentals Profile: -Allows user to customize cover and profile photo, post statuses, and share content -Other users can view photos, information, statuses by visiting profile News Feed: -Collection of recent/important statuses and post from friends and “liked” pages
  • 4. Fundamentals cont. Messenger - separate app used to message other uses of facebook Search -explore pages of organizations, friends, celebrities, companies, news, etc. Marketplace -newest feature -allows users to post virtually any item for sale -filtered by location so you can see all items near you
  • 5. Examining Facebook Users ● 1.18 bil. daily Users ● 20 minute average visit ● Ages 25-34 (29.7% of users) ● 76% females vs. 66% males ● 4.75 bil. pieces of content shared daily (May 2013) ● 42% of marketers report FB is critical to their business ● 50 mil. businesses use Pages ● Customer relationship platform ● Content sharing ● Advertisement 1.79 Billion Users
  • 6. Rivaling Google... $5.6B 2016 Q1 Revenue Now Targeting Non-FB Users Advertisement Reporting Tools
  • 7. Organizational Users ● Bare minimum for business ● Page type influences interaction with user → SEO, type of information and functions available
  • 8. Optimization / Brand Best Practices ● User Participation ○ “Share” vs. “Like” ○ Polls ○ Sneak peeks ● Special Discounts ● Boosted Posts
  • 9. Optimization / Brand Best Practices Find , Gain, Retain, and Monetize the right players
  • 10. Optimization / Brand Best Practices Generic approach Poor seeding Audience overlap
  • 11. Optimization / Brand Best Practices TrackingCustomizability Organic Storytelling Exit OpportunitiesSharability “Optimizing organic growth by sharing high quality stories from your game.”