Ad extensions are additional pieces of information
you can attach to your search ads to enhance what
Ad Extensions | From Chicken to Turducken
What would you be more likely to click?
Your ads need to stand out!
Where are you?
“If the customer will not come to you, then you must go to the customer.”
Ad Extensions | Location
Link AdWords to your Google Business account and
display your location and opening hours.
Offer a choice
“It is our choices, Harry, that show what we truly are.”
Ad Extensions | Sitelinks
Offer alternate conversion and/or awareness paths
by including pages that will encourage
conversions or engagement; such as downloads,
news & advice, or a contact page.
Remove a step
“Call me on the line, call me, call me any, anytime.”
Ad Extensions | Call
By adding the call extension mobile users will be
able to call straight from the ad, shortening the
conversion journey - a benefit for the consumer and
Back up your claims
“I'm not upset that you lied to me, I'm upset that from now on I can't believe you.”
Ad Extensions | Reviews
Add reviews to your ads for social proof.
These can be statements about your business, or
reviews that support the claims you make in your
“Raindrops on roses and whiskers on kittens.”
Ad Extensions | Structured Snippet
Save ad space by listing your core offerings. Let
consumers know exactly what you offer.
Sell clothes? List the type!
Educational body? List your courses!
Display your value
“Show me the money!”
Ad Extensions | Price
Step ahead of the competition.
Demonstrate your value for money
before users even land on your site.
Make it easier
“I'm easy, I'm easy like Sunday morning.”
Extensions | App
Are most of your visitors coming from mobile or
Showcase your app and take user experience to
the next level.
✓ Where are you? Display your location
✓ Offer a choice. Add alternative links to your site
✓ Remove a step. Let users call you directly from an ad
✓ Back up your claims. Use reviews as social proof
✓ List! Let users know exactly what you offer
✓ Display your value. Demonstrate your value for money
✓ Make it easier. Showcase your app, take user
experience to the next level
Ad Extensions | Summary