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SKILLSHARE
Ad Extensions
From Chicken to Turducken
1
Intro
✓ Search ads 101
Ad Extensions
✓ Why are they important?
✓ Location
✓ Sitelinks
✓ Call
✓ Reviews
✓ Structured Snippe...
3
SEARCH ADS
4
Search Ads | What are they good for?
Search ads benefit your SEO strategy, Reach, Brand
Awareness..., to mention but a f...
5
Ad Extensions
6
Ad extensions are additional pieces of information
you can attach to your search ads to enhance what
you offer.
Ad Exten...
7
Where are you?
“If the customer will not come to you, then you must go to the customer.”
Ad Extensions | Location
Link A...
8
Offer a choice
“It is our choices, Harry, that show what we truly are.”
Ad Extensions | Sitelinks
Offer alternate conver...
9
Remove a step
“Call me on the line, call me, call me any, anytime.”
Ad Extensions | Call
By adding the call extension mo...
10
Back up your claims
“I'm not upset that you lied to me, I'm upset that from now on I can't believe you.”
Ad Extensions ...
11
List!
“Raindrops on roses and whiskers on kittens.”
Ad Extensions | Structured Snippet
Save ad space by listing your co...
12
Display your value
“Show me the money!”
Ad Extensions | Price
Step ahead of the competition.
Demonstrate your value for...
13
Make it easier
“I'm easy, I'm easy like Sunday morning.”
Extensions | App
Are most of your visitors coming from mobile ...
14
✓ Where are you? Display your location
✓ Offer a choice. Add alternative links to your site
✓ Remove a step. Let users ...
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Ad extensions for adwords

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The benefits of utilising the wide spectrum of ad extensions with your search ads.

Published in: Marketing
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Ad extensions for adwords

  1. 1. SKILLSHARE Ad Extensions From Chicken to Turducken 1
  2. 2. Intro ✓ Search ads 101 Ad Extensions ✓ Why are they important? ✓ Location ✓ Sitelinks ✓ Call ✓ Reviews ✓ Structured Snippet ✓ Price ✓ App 2 Search Ad Extensions
  3. 3. 3 SEARCH ADS
  4. 4. 4 Search Ads | What are they good for? Search ads benefit your SEO strategy, Reach, Brand Awareness..., to mention but a few. But, they aren’t limitless.
  5. 5. 5 Ad Extensions
  6. 6. 6 Ad extensions are additional pieces of information you can attach to your search ads to enhance what you offer. Ad Extensions | From Chicken to Turducken What would you be more likely to click? Your ads need to stand out!
  7. 7. 7 Where are you? “If the customer will not come to you, then you must go to the customer.” Ad Extensions | Location Link AdWords to your Google Business account and display your location and opening hours.
  8. 8. 8 Offer a choice “It is our choices, Harry, that show what we truly are.” Ad Extensions | Sitelinks Offer alternate conversion and/or awareness paths by including pages that will encourage conversions or engagement; such as downloads, news & advice, or a contact page.
  9. 9. 9 Remove a step “Call me on the line, call me, call me any, anytime.” Ad Extensions | Call By adding the call extension mobile users will be able to call straight from the ad, shortening the conversion journey - a benefit for the consumer and you.
  10. 10. 10 Back up your claims “I'm not upset that you lied to me, I'm upset that from now on I can't believe you.” Ad Extensions | Reviews Add reviews to your ads for social proof. These can be statements about your business, or reviews that support the claims you make in your ad copy.
  11. 11. 11 List! “Raindrops on roses and whiskers on kittens.” Ad Extensions | Structured Snippet Save ad space by listing your core offerings. Let consumers know exactly what you offer. Sell clothes? List the type! Educational body? List your courses!
  12. 12. 12 Display your value “Show me the money!” Ad Extensions | Price Step ahead of the competition. Demonstrate your value for money before users even land on your site.
  13. 13. 13 Make it easier “I'm easy, I'm easy like Sunday morning.” Extensions | App Are most of your visitors coming from mobile or tablet? Showcase your app and take user experience to the next level.
  14. 14. 14 ✓ Where are you? Display your location ✓ Offer a choice. Add alternative links to your site ✓ Remove a step. Let users call you directly from an ad ✓ Back up your claims. Use reviews as social proof ✓ List! Let users know exactly what you offer ✓ Display your value. Demonstrate your value for money ✓ Make it easier. Showcase your app, take user experience to the next level Ad Extensions | Summary

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