This document provides a 10 step checklist for running a successful Facebook contest. The steps include: 1) Defining goals and target markets 2) Setting a budget 3) Choosing a contest type like photos, videos, or essays 4) Selecting an engaging prize 5) Establishing a time frame from 1-30 days 6) Outlining entry methods and guidelines 7) Designing main graphic elements 8) Determining key performance indicators to measure success 9) Creating a marketing plan to promote the contest 10) Referencing additional resources for running Facebook contests

1. CHECKLIST
FOR
PREREQUISITES
OF RUNNING A
FACEBOOK
CONTEST
10 EASY STEPS

2. GOALS
AND
OBJECTIVES
To get more Facebook Fans
To get higher brand awareness
To get New emails and leads
To get User-generated content
To get Product development crowd
sourcing
To get More engaged and loyal Fans
To get Immediate sales
To get New product/ event
awareness
To get Greater insight into your Fans’
likes
To get More traffic to your e-
commerce store
What's Your Purpose ?
#1

3. 2-3 target markets you
want to reach (i.e. current
customers; new
customers; new Facebook
Fans)
TARGET
MARKET
Know Who Your Target Is
5-10 demographic stats
about your target markets
(i.e.young professionals
aged 23-30; access
Facebook via mobile,like
to travel)
#2

4. BUDGET
money talks
Determine the budget for
your campaign (This will
decide what tools you
can use for promotion)
Stick to your budget
#3

5. CONTEST
TYPE
Vote Contests
Photo Caption Contests
Essay Contests
Photo Contests
Video Contests
Group Offers
choose the one
right for you
in accordance to your GOAL
#4

6. A gift card for your
business
PRIZE
The Centre of
Attraction
A product you sell (not a
super expensive one)
An experience money
can’t buy (such as the
chance to be your ‘Fan
of the week’, or a lunch
with your CEO or brand
ambassador)
#5

7. TIME FRAME
AND
FREQUENCY
MONEY MATTERS
7 Days Contest
(develops
momentum for a new
event)
30 Days Content
(allows you to market
through your social
channel & get the
most out of your prize
giveaway)
#6

8. ENTRY
METHODS
AND
GUIDELINES
Do they need to Like
your Page to enter?
how will a participant
enter the contest
Do they need to answer a
question, or submit a
photo or video?
Do they need to submit
an email to enter?
#7

9. FOUR MAIN GRAPHICS
INCLUDE : DESIGN
YOUR
GRAPHICS
• Contest header
• Like-gate graphic
• App icon
• Website banner
extrapolate
#8

10. HOW TO
MEASURE
SUCCESS
MONEY MATTERS
List out your Key
Performance Indicators
(KPI’s)
Your KPI’s are the actual
numbers and stuff you
can use to show your ROI
They will depend on your
objectives
#9

11. Contest
Marketing
Plan
Put out teasers to generate
interest
Smart idea
Market it on Twitter, your
blog, and other social sites
Advertise on Facebook to
give your contest a boost
Advertise on Google, Twitter
or niche websites
Promote it through email
#10

12. THANK
YOU !
REFERENCE : BLOG.WISHPOND.COM
10-THINGS-TO-DO-BEFORE-YOU-RUN-A-FACEBOOK-
CONTEST