The document outlines the benefits of utilizing Facebook and Foursquare for business marketing, highlighting the significant time users spend on Facebook and the active engagement through Foursquare's location-based check-ins. It details Foursquare's features, such as earning points and badges, and emphasizes the importance of claiming a business and engaging customers. The document also provides actionable steps for businesses to enhance their social media presence and increase customer outreach.

1. FACEBOOK Meets FOURSQUARE
Your Business Needs Both
Diana Yazidjian
www.DFYConsulting.com @dfyconsulting
Tuesday, December 10, 2013

2. Facebook Meets Foursquare – DFY Consulting
Source: Comscore 2013
WHY FACEBOOK FOR BUSINESS
83% of time spent on social networks is spent on FACEBOOK

3. Facebook Meets Foursquare – DFY Consulting
Source: Comscore 2013
Quebeckers are hyper social with 3.1M users (#2 in Canada)
WHY FACEBOOK FOR BUSINESS

4. Facebook Meets Foursquare – DFY Consulting
FOURSQUARE FEATURES
 Location-based application
 Location is provided by GPS (satellite positioning)
 Users check in as they enter a business place
 Each check-in awards the user points and
sometimes "badges”
 The user who checks in the most often to a venue
becomes the "mayor”
 Users regularly vie for "mayorships."

5. Facebook Meets Foursquare – DFY Consulting
FOURSQUARE FAST FACTS
 Total WW Users: 40M
 Check-ins all-time: 3.5B
 User Tips Left: 30M
 Business Pages: 1.3M
 “Free” Marketing
Sources: foursquare.com , expandedramblings.com

6. Facebook Meets Foursquare – DFY Consulting
FOURSQUARE CHECK-INS
in Urban Areas 24/7
HTTPS://vimeo.com/75413842

7. Facebook Meets Foursquare – DFY Consulting
FOURSQUARE BADGES
 Badges earned by checking into
venues
 Tied to city, venue, event, date or
activity
 An earned badge remains on
user's profile indefinitely.
 Handful of introductory badges are
earned as milestones in usage.
Complete list: http://www.badgeunlock.com/foursquare-badge-list/

8. Facebook Meets Foursquare – DFY Consulting
FOURSQUARE POINTS SYSTEM
Source: foursquare.com

9. Facebook Meets Foursquare – DFY Consulting
FOURSQUARE WEB PROFILE
PAGE

10. Facebook Meets Foursquare – DFY Consulting
FOURSQUARE MOBILE PAGE

11. Facebook Meets Foursquare – DFY Consulting
WHY FOURSQUARE FOR
BUSINESS
93% of storefronts with local
channels are on Foursquare.
Your customers probably listed
your business already.
Consumers tell friends where
they like to go. They leave tips
and photos at their favorite
places. You can listen to what
your customers are saying and
join the conversation
CLAIM YOUR BUSINESS NOW! >>>>

12. Facebook Meets Foursquare – DFY Consulting
FOURSQUARE FOR BUSINESS
Step 1 – Search and Claim Your Business

13. Facebook Meets Foursquare – DFY Consulting
FOURSQUARE FOR BUSINESS
START ENGAGING! >>>>>>
Step 2
MAKE IT EASY TO FIND
YOU…TELL
YOUR SOCIAL
NETWORKS YOU ARE
ON FOURSQUARE!
Credit: Mediapost.com

14. Facebook Meets Foursquare – DFY Consulting
FOURSQUARE FOR BUSINESS
START ENGAGING!
Step 3
ENGAGE YOUR TEAM
AND HAVE THEM
CHECK-IN
AND SHARE WITH THEIR
NETWORKS
Credit: Mediapost.com

15. Facebook Meets Foursquare – DFY Consulting
INTEGRATING BOTH WORLDS
Posts Check-ins
Engagement
Untapped opportunities at
your business’ fingertips!

16. Facebook Meets Foursquare – DFY Consulting
THANK YOU
Helping you increase outreach and
multiply business opportunities
@dfyconsulting
www.dfyconsulting.com