Online Communications/Social Media Opportunities

•Download as PPT, PDF•

5 likes•1,192 views

All about online communications opportunities and campaigns by Farra Trompeter, for SMartCamp (Social Media Art Camp). March 2010

Technology Business

Develop a strategy based on your audience—and your resources

Source: Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html

The Leukemia & Lymphoma Society > Campaign microsite

The Leukemia & Lymphoma Society > Totally Baldacious widget

The Leukemia & Lymphoma Society > Totally Baldacious Facebook page

The Leukemia & Lymphoma Society > Campaign Donation Page

The Leukemia & Lymphoma Society > Totally Baldacious Video

The Leukemia & Lymphoma Society > Totally Baldacious Blog entry

Stay in touch facebook.com/bigduck facebook.com/farratrompeter [email_address] bigducknyc.com/blog twitter.com/bigduck twitter.com/farra

Versão integral da edição n.º 6 de “Nisa Economia”, revista de economia e desenvolvimento regional que se publica em Nisa, Portugal. Janeiro 2001. Director: Ilídio Pinto Cardoso. Visite-nos em www.ismt.pt, www.youtube.com/youtorga, http://torgaemsms.blogspot.com, http://diarioxii.blogspot.com, http://torgaemsms2.blogspot.com, http://mapastorga.blogspot.com/ ~~~~~~~~~ Site oficial de Dinis Manuel Alves: www.mediatico.com.pt Encontre-nos no twitter (www.witter.com/dmpa) e no facebook (www.facebook.com/dinis.alves). Outros sítios de DMA: www.youtube.com/mediapolisxxi, www.youtube.com/fotographarte, www.youtube.com/tiremmedestefilme, www.youtube.com/camarafixa, http://videos.sapo.pt/lapisazul/playview/2, http://videos.sapo.pt/lapisazul/playview/3 e em www.mogulus.com/otalcanal Ainda: www.mediatico.com.pt/diasdecoimbra/ , www.mediatico.com.pt/redor/ , www.mediatico.com.pt/fe/ , www.mediatico.com.pt/fitas/ , www.mediatico.com.pt/redor2/, www.mediatico.com.pt/foto/yr2.htm, www.mediatico.com.pt/manchete/index.htm , www.mediatico.com.pt/nimas/ www.mediatico.com.pt/foto/index.htm , www.mediatico.com.pt/luanda/, www.slideshare.net/dmpa , www.panoramio.com/user/765637

DESTAK – Lisboa – 09.04.2008

MANCHETE

Versão integral da edição do jornal gratuito “Destak” que se publica em Portugal (edição para Lisboa). Dirigido por Isabel Stilwell.09.04.2008. Site do Instituto Superior Miguel Torga: www.ismt.pt Visite outros sítios de Dinis Manuel Alves em www.mediatico.com.pt , www.slideshare.net/dmpa, www.youtube.com/mediapolisxxi, www.youtube.com/fotographarte, www.youtube.com/tiremmedestefilme, www.youtube.com/discover747 , http://www.youtube.com/camarafixa, , http://videos.sapo.pt/lapisazul/playview/2 e em www.mogulus.com/otalcanal Ainda: http://www.mediatico.com.pt/diasdecoimbra/ , http://www.mediatico.com.pt/redor/ , http://www.mediatico.com.pt/fe/ , http://www.mediatico.com.pt/fitas/ , http://www.mediatico.com.pt/redor2/, http://www.mediatico.com.pt/foto/yr2.htm , http://www.mediatico.com.pt/manchete/index.htm , http://www.mediatico.com.pt/foto/index.htm , http://www.mediatico.com.pt/luanda/ , http://www.biblioteca2.fcpages.com/nimas/intro.html

METRO – Toronto – 04.03.2008

MANCHETE

Versão integral da edição do jornal gratuito “Metro” que se publica em Toronto, Canadá. 04.03.2008. Para saber mais sobre a arte e as técnicas de titular na imprensa, assim como sobre a “Intertextualidade”, visite http://www.mediatico.com.pt/manchete/index.htm (necessita de ter instalado o Java Runtime Environment), e www.youtube.com/discover747 Visite outros sítios de Dinis Manuel Alves em www.mediatico.com.pt , www.slideshare.net/dmpa, www.youtube.com/mediapolisxxi, www.youtube.com/fotographarte, www.youtube.com/tiremmedestefilme, www.youtube.com/discover747 , http://www.youtube.com/camarafixa, , http://videos.sapo.pt/lapisazul/playview/2 e em www.mogulus.com/otalcanal Ainda: http://www.mediatico.com.pt/diasdecoimbra/ , http://www.mediatico.com.pt/redor/ , http://www.mediatico.com.pt/fe/ , http://www.mediatico.com.pt/fitas/ , http://www.mediatico.com.pt/redor2/, http://www.mediatico.com.pt/foto/yr2.htm , http://www.mediatico.com.pt/manchete/index.htm , http://www.mediatico.com.pt/foto/index.htm , http://www.mediatico.com.pt/luanda/ , http://www.biblioteca2.fcpages.com/nimas/intro.html

Edição 19.154 do diário desportivo francês L´Équipe. 08.12.2006. Visite outros sítios de Dinis Manuel Alves em www.mediatico.com.pt , www.slideshare.net/dmpa, www.youtube.com/mediapolisxxi, www.youtube.com/fotographarte, www.youtube.com/tiremmedestefilme, www.youtube.com/discover747 , http://www.youtube.com/camarafixa, , http://videos.sapo.pt/lapisazul/playview/2 e em www.mogulus.com/otalcanal Ainda: http://www.mediatico.com.pt/diasdecoimbra/ , http://www.mediatico.com.pt/redor/ , http://www.mediatico.com.pt/fe/ , http://www.mediatico.com.pt/fitas/ , http://www.mediatico.com.pt/redor2/, http://www.mediatico.com.pt/foto/yr2.htm , http://www.mediatico.com.pt/manchete/index.htm , http://www.mediatico.com.pt/foto/index.htm , http://www.mediatico.com.pt/luanda/ , http://www.biblioteca2.fcpages.com/nimas/intro.html

El Centro – Temas de Domingo - 09.03.2008

MANCHETE

Versão integral do suplemento “Temas de Domingo”, publicado com o “Diário El Centro”, Talca, sétima região, Chile. 09.03.2008. Site do Instituto Superior Miguel Torga: www.ismt.pt Visite outros sítios de Dinis Manuel Alves em www.mediatico.com.pt , www.slideshare.net/dmpa, www.youtube.com/mediapolisxxi, www.youtube.com/fotographarte, www.youtube.com/tiremmedestefilme, www.youtube.com/discover747 , http://www.youtube.com/camarafixa, , http://videos.sapo.pt/lapisazul/playview/2 e em www.mogulus.com/otalcanal Ainda: http://www.mediatico.com.pt/diasdecoimbra/ , http://www.mediatico.com.pt/redor/ , http://www.mediatico.com.pt/fe/ , http://www.mediatico.com.pt/fitas/ , http://www.mediatico.com.pt/redor2/, http://www.mediatico.com.pt/foto/yr2.htm , http://www.mediatico.com.pt/manchete/index.htm , http://www.mediatico.com.pt/foto/index.htm , http://www.mediatico.com.pt/luanda/ , http://www.biblioteca2.fcpages.com/nimas/intro.html

Público – 6666 – 01.07.2008

MANCHETE

Versão integral da edição n.º 6666 do diário “Público” que se publica em Lisboa, Portugal. Director: José Manuel Fernandes. 01.07.2008. Site do Instituto Superior Miguel Torga: www.ismt.pt Visite outros sítios de Dinis Manuel Alves em www.mediatico.com.pt , www.slideshare.net/dmpa, www.youtube.com/mediapolisxxi, www.youtube.com/fotographarte, www.youtube.com/tiremmedestefilme, www.youtube.com/discover747 , http://www.youtube.com/camarafixa, , http://videos.sapo.pt/lapisazul/playview/2 e em www.mogulus.com/otalcanal Ainda: http://www.mediatico.com.pt/diasdecoimbra/ , http://www.mediatico.com.pt/redor/ , http://www.mediatico.com.pt/fe/ , http://www.mediatico.com.pt/fitas/ , http://www.mediatico.com.pt/redor2/, http://www.mediatico.com.pt/foto/yr2.htm , http://www.mediatico.com.pt/manchete/index.htm , http://www.mediatico.com.pt/foto/index.htm , http://www.mediatico.com.pt/luanda/ , http://www.biblioteca2.fcpages.com/nimas/intro.html

SOLIDARIEDADE - Primeiras Páginas – 2004-2005

MANCHETE

20 primeiras páginas do mensário “Solidariedade”, órgão da Confederação Nacional das Instituições de Solidariedade (CNIS). Edições da 2.ª série, do n.º 61 ao n.º 80 (Maio de 2004 a Dezembro de 2005). Visite outros sítios de Dinis Manuel Alves em www.mediatico.com.pt , www.slideshare.net/dmpa, www.youtube.com/mediapolisxxi, www.youtube.com/fotographarte, www.youtube.com/tiremmedestefilme, www.youtube.com/discover747 , http://www.youtube.com/camarafixa, , http://videos.sapo.pt/lapisazul/playview/2 e em www.mogulus.com/otalcanal Ainda: http://www.mediatico.com.pt/diasdecoimbra/ , http://www.mediatico.com.pt/redor/ , http://www.mediatico.com.pt/fe/ , http://www.mediatico.com.pt/fitas/ , http://www.mediatico.com.pt/redor2/, http://www.mediatico.com.pt/foto/yr2.htm , http://www.mediatico.com.pt/manchete/index.htm , http://www.mediatico.com.pt/foto/index.htm , http://www.mediatico.com.pt/luanda/ , http://www.biblioteca2.fcpages.com/nimas/intro.html

09NTC: Your Website as an Experience of Your Brand (Cross-Cultural Solutions)

Farra Trompeter, Big Duck

Dispositivos de almacenamiento

Leodan Filio

DESTAK – Lisboa – 16.05.2008

MANCHETE

Versão integral da edição 925 do jornal gratuito “Destak” que se publica em Portugal (edição para Lisboa). Dirigido por Isabel Stilwell. 16.05.2008. Site do Instituto Superior Miguel Torga: www.ismt.pt Visite outros sítios de Dinis Manuel Alves em www.mediatico.com.pt , www.slideshare.net/dmpa, www.youtube.com/mediapolisxxi, www.youtube.com/fotographarte, www.youtube.com/tiremmedestefilme, www.youtube.com/discover747 , http://www.youtube.com/camarafixa, , http://videos.sapo.pt/lapisazul/playview/2 e em www.mogulus.com/otalcanal Ainda: http://www.mediatico.com.pt/diasdecoimbra/ , http://www.mediatico.com.pt/redor/ , http://www.mediatico.com.pt/fe/ , http://www.mediatico.com.pt/fitas/ , http://www.mediatico.com.pt/redor2/, http://www.mediatico.com.pt/foto/yr2.htm , http://www.mediatico.com.pt/manchete/index.htm , http://www.mediatico.com.pt/foto/index.htm , http://www.mediatico.com.pt/luanda/ , http://www.biblioteca2.fcpages.com/nimas/intro.html

My Converging Life: Managing Your Personal and Professional Brand in Social M...

Farra Trompeter, Big Duck

Many of us are already using social media tools to communicate with friends and colleagues. As our personal and professional lives blend together, where do we draw the line for ourselves? How can we leverage the power of social media for our personal and professional brand? And how can we harness the conversations that are happening about us and our issues – conversations that we don’t control – to build awareness for our brands and our work?

Lusitania – Fevereiro 2008

MANCHETE

Versão integral da edição n.º 8 da revista mensal “Lusitania”, que se publica no Canadá. Director: Manuel Azevedo. Fevereiro de 2008. Não se esqueça de que pode ver o documento em ecrã inteiro, bastando para tal clicar na opção “full” que se encontra no canto inferior direito do ecrã onde visualiza os slides. Também pode descarregar o documento original. Deve clicar em “Download file”. É necessário que se registe primeiro no slideshare. O registo é gratuito. Para além de poderem ser úteis para o público em geral, estes documentos destinam-se a apoio dos alunos que frequentam as unidades curriculares de “Arte e Técnicas de Titular”, “Laboratório de Imprensa I” e “Laboratório de Imprensa II”, leccionadas por Dinis Manuel Alves no Instituto Superior Miguel Torga (www.ismt.pt). Para saber mais sobre a arte e as técnicas de titular na imprensa, assim como sobre a “Intertextualidade”, visite http://www.mediatico.com.pt/manchete/index.htm (necessita de ter instalado o Java Runtime Environment), e www.youtube.com/discover747 Visite outros sítios de Dinis Manuel Alves em www.mediatico.com.pt , www.slideshare.net/dmpa, www.youtube.com/mediapolisxxi, www.youtube.com/fotographarte, www.youtube.com/tiremmedestefilme, www.youtube.com/discover747 , http://www.youtube.com/camarafixa, , http://videos.sapo.pt/lapisazul/playview/2 e em www.mogulus.com/otalcanal Ainda: http://www.mediatico.com.pt/diasdecoimbra/ , http://www.mediatico.com.pt/redor/ , http://www.mediatico.com.pt/fe/ , http://www.mediatico.com.pt/fitas/ , http://www.mediatico.com.pt/redor2/, http://www.mediatico.com.pt/foto/yr2.htm , http://www.mediatico.com.pt/manchete/index.htm , http://www.mediatico.com.pt/foto/index.htm , http://www.mediatico.com.pt/luanda/ , http://www.biblioteca2.fcpages.com/nimas/intro.html

METRO EXPRESS – Zagreb – 04.03.2008

MANCHETE

Versão integral da edição do jornal gratuito “Metro Express” que se publica em Zagreb, Croácia. 04.03.2008. Para saber mais sobre a arte e as técnicas de titular na imprensa, assim como sobre a “Intertextualidade”, visite http://www.mediatico.com.pt/manchete/index.htm (necessita de ter instalado o Java Runtime Environment), e www.youtube.com/discover747 Visite outros sítios de Dinis Manuel Alves em www.mediatico.com.pt , www.slideshare.net/dmpa, www.youtube.com/mediapolisxxi, www.youtube.com/fotographarte, www.youtube.com/tiremmedestefilme, www.youtube.com/discover747 , http://www.youtube.com/camarafixa, , http://videos.sapo.pt/lapisazul/playview/2 e em www.mogulus.com/otalcanal Ainda: http://www.mediatico.com.pt/diasdecoimbra/ , http://www.mediatico.com.pt/redor/ , http://www.mediatico.com.pt/fe/ , http://www.mediatico.com.pt/fitas/ , http://www.mediatico.com.pt/redor2/, http://www.mediatico.com.pt/foto/yr2.htm , http://www.mediatico.com.pt/manchete/index.htm , http://www.mediatico.com.pt/foto/index.htm , http://www.mediatico.com.pt/luanda/ , http://www.biblioteca2.fcpages.com/nimas/intro.html

Social Media: transforming the way nonprofits communicate

Farra Trompeter, Big Duck

With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.

How NGOs can use Social Media

Farra Trompeter, Big Duck

Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.

Measuring Impact & Creating Policies for Social Media

Farra Trompeter, Big Duck

Breast Cancer Awareness 2.0guest5a41ba

The Museum System & Social Media: Changing their relationship status from ‘It...

Chad Petrovay

Social media basic for nonprofits

apruitt

Social Media The Good, the Bad, and the Ugly

Cosmin Ghiurau

HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...

Spotlight Communications

This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed. Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.

Utilizing Social Media To Promote Your Nonprofit Cna Fall 09Dawn Crawford

richmondsmcrva-v3-100319162320-phpapp02

jonnewman12

Effective Personal Branding & Social Media in your Business

Web.com

Using social media to connect to your supporters (november 2011)

Honey Lucas

Viewers also liked

L’ Équipe – 08.12.2006

MANCHETE

El Centro – Temas de Domingo - 09.03.2008

MANCHETE

Público – 6666 – 01.07.2008

MANCHETE

SOLIDARIEDADE - Primeiras Páginas – 2004-2005

MANCHETE

09NTC: Your Website as an Experience of Your Brand (Cross-Cultural Solutions)

Farra Trompeter, Big Duck

Dispositivos de almacenamiento

Leodan Filio

DESTAK – Lisboa – 16.05.2008

MANCHETE

My Converging Life: Managing Your Personal and Professional Brand in Social M...

Farra Trompeter, Big Duck

Lusitania – Fevereiro 2008

MANCHETE

METRO EXPRESS – Zagreb – 04.03.2008

MANCHETE

Social Media: transforming the way nonprofits communicate

Farra Trompeter, Big Duck

How NGOs can use Social Media

Farra Trompeter, Big Duck

Measuring Impact & Creating Policies for Social Media

Farra Trompeter, Big Duck

Viewers also liked (13)

L’ Équipe – 08.12.2006

El Centro – Temas de Domingo - 09.03.2008

Público – 6666 – 01.07.2008

SOLIDARIEDADE - Primeiras Páginas – 2004-2005

09NTC: Your Website as an Experience of Your Brand (Cross-Cultural Solutions)

Dispositivos de almacenamiento

DESTAK – Lisboa – 16.05.2008

My Converging Life: Managing Your Personal and Professional Brand in Social M...

Lusitania – Fevereiro 2008

METRO EXPRESS – Zagreb – 04.03.2008

Social Media: transforming the way nonprofits communicate

How NGOs can use Social Media

Measuring Impact & Creating Policies for Social Media

Similar to Online Communications/Social Media Opportunities

Breast Cancer Awareness 2.0guest5a41ba

The Museum System & Social Media: Changing their relationship status from ‘It...

Chad Petrovay

Social media basic for nonprofits

apruitt

Social Media The Good, the Bad, and the Ugly

Cosmin Ghiurau

HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...

Spotlight Communications

Utilizing Social Media To Promote Your Nonprofit Cna Fall 09Dawn Crawford

richmondsmcrva-v3-100319162320-phpapp02

jonnewman12

Effective Personal Branding & Social Media in your Business

Web.com

Using social media to connect to your supporters (november 2011)

Honey Lucas

An introduction to social media for nonprofits

Tamsen Webster

CIPR Freshly Squeezed - Using video online in Social Media

Russell Goldsmith

Social Media @Yousocial

SocialCreeper.com

PACE - Get in the Game with Social Media

1paramount

CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...

Chartered Institute of Public Relations

Manchester - BAFA - Social Media for Festivals

PCM creative

Social Media - Intro for Nonprofits

Volunteer Center Serving Howard County

Grow Nebraska Social Media

UNL Extension-Seward County

CSM Module 4: Leveraging social networks

Julian Matthews

Tweet PowerDawn Crawford

Montreal Workshop

ME Consulting

Similar to Online Communications/Social Media Opportunities (20)

Breast Cancer Awareness 2.0

The Museum System & Social Media: Changing their relationship status from ‘It...

Social media basic for nonprofits

Social Media The Good, the Bad, and the Ugly

HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...

Utilizing Social Media To Promote Your Nonprofit Cna Fall 09

richmondsmcrva-v3-100319162320-phpapp02

Effective Personal Branding & Social Media in your Business

Using social media to connect to your supporters (november 2011)

An introduction to social media for nonprofits

CIPR Freshly Squeezed - Using video online in Social Media

Social Media @Yousocial

PACE - Get in the Game with Social Media

CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...

Manchester - BAFA - Social Media for Festivals

Social Media - Intro for Nonprofits

Grow Nebraska Social Media

CSM Module 4: Leveraging social networks

Tweet Power

Montreal Workshop

More from Farra Trompeter, Big Duck

Love and Happiness: Building Community with Smart Communications

Farra Trompeter, Big Duck

Almost every organization struggles with getting new supporters—donors, members, volunteers, or others—and keeping old ones. Luckily, both problems can be solved with smart communications. This session at the 2017 Nonprofit Technology Conference introduced strategies for building a brand that supporters love, so that they not only engage with your organization once, but do so repeatedly and ultimately encourage others to do so. We discussed ways to clearly communicate with audiences so they better understand who they are supporting and why—and so they’re more likely to come back. Drawing from real-life examples, we explored how you can get supporters to connect with work being done thousands of miles away using creative tools like virtual reality. We also discussed how stories, images, and diverse voices can help your supporters develop deep ties to your work. Finally, we touched on ways to empower your supporters to raise money for you as the ultimate brand ambassadors.

Make your donor the hero with your year-end fundraising campaign

Farra Trompeter, Big Duck

Nonprofits get 30% or more of their individual donations for the year in December, so how can you be sure to get your piece of the pie? In this session, I shared ten steps you can take to plan a year-end fundraising campaign that celebrates your donor's support, catches her eye, tugs on her heartstrings, and seals the deal to ensure a generous gift. Through a detailed case study of the 2015 year-end fundraising campaign for Parent Project Muscular Dystrophy, we examined best practices you can follow to be sure your 2016 year-end campaign is your best ever.

How does rebranding impact nonprofits?

Farra Trompeter, Big Duck

Slides from 2015 Nonprofit Marketing Conference (MarkCon) presented by myself, Neill Bogan (NY Common Food Pantry), Aaaron Charlop-Powers (Neighborhood Trust Financial Partners) and Mohan Sivaloganathan (Sheltering Arms). How does branding help a nonprofit advance its mission? How does it impact communications and fundraising? This interactive session shared highlights from Big Duck's ebook, The Rebrand Effect, which explores the findings of a nationwide survey completed by over 350 nonprofits. In this session, we articulated the benefits and influences of branding on a nonprofit, and demonstrated how it can provide a basis for more streamlined, compelling fundraising with individuals and corporations. We also talked about how rebranding can strengthen an organization's culture, and how, when coupled with strategic planning or a new fundraising strategy, it can best set up a nonprofit for effective fundraising.

Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fun...

Farra Trompeter, Big Duck

Slides from presentation by Big Duck and NTEN at DMA Nonprofit Federation Nonprofit Conference in August 2015. For nonprofits, the fundraising landscape has evolved. Moving beyond the “donate now” button and writing a check, donors want to be actively involved in your cause and help create change together. Harvesting the passion of your community is key to successful fundraising and long-term engagement. In this session, participants learned the differences in crowdfunding vs. peer to peer and how these new tactics can be balanced in your fundraising arsenal. Our discussion included specific examples of successful nonprofit fundraising strategies using crowdfunding and other creative community-led campaigns and tips for how to get started.

10 steps to making your donor the hero with your year-end campaign

Farra Trompeter, Big Duck

Nonprofits get 30% or more of their individual donations in December, so how can you be sure to get your piece of the pie? In this webinar, I explored ten steps you can take to plan a year-end campaign that celebrates your donor's support, catches her eye, pulls on her heartstrings, and seals the deal with a generous gift. Through examples from various nonprofits and a year-end case study, I shared tips on building a stronger year-end campaign that takes inspiration from your brand, leverages the most recent best practices, and carries your story strategically across multiple channels.

How to Empower Staff to be the Voice for your Organization Through Social Media

Farra Trompeter, Big Duck

Slides by Farra Trompeter, Big Duck (www.bigducknyc.com) and Danielle Brigida, National Wildlife Federation (www.nwf.org) delivered at the 2014 Bridge to Integrated Marketing and Fundraising Conference on July 10, 2014. As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization's reputation and relationships with the community.

Engage All The Things: Rethinking Online Engagement

Farra Trompeter, Big Duck

Slides presented at the 2014 Nonprofit Technology conference by Ash Shepherd, Minds on Design Lab, and Farra Trompeter. Big Duck. Do your communications feel trapped in Dark Ages or are they community-centric and campaign-oriented? What does fostering online engagement really mean? Which social channels should you be on and how does your website and email fit in? Oh yeah, and what about your mission? Throughout the discussion, we’ll include examples of nonprofits that are leading the way and help you assess, prioritize, and implement new strategies to foster more meaningful online engagement. Attendees with walk away with: 1) Resources for assessing your online presence; 2) Lessons learned from case studies; 3) Example frameworks to help guide your process

50 Shades of Social Media: Navigating Policies, Laws, and Ethics

Farra Trompeter, Big Duck

Slides presented at 2014 NTEN Nonprofit Technology Conference. As the manager of your nonprofit’s social media presence, knowing what you (and your colleagues) can say or how you should respond gets tricky. Establishing solid social media governance policies and understanding your legal and compliance obligations are both important aspects of your overall social media strategy. But, where do you turn when you encounter a dilemma that isn’t easily solved by turning to the law or an existing policy? In this highly interactive session, we’ll discuss real-world situations, explore using ethical frameworks to resolve social media conundrums, and integrating ethical considerations into your social media policies, training, and practices. Takeaways: * New ideas for how to set and manage the tone of your organization's social media community * A better understanding of the legal implications of your social media policies and practices * Ways to balance the ethics and opportunities of social media I was on the panel with Debra Askanase (Community Organizer 2.0), Carly Leinheiser (Perlman & Perlman, LLP), and Ashley Lusk (Threespot). #14NTCshades

Social Media Strategy for Nonprofits

Farra Trompeter, Big Duck

Transformative capacity-building models: Strengthening grantee communications...

Farra Trompeter, Big Duck

As nonprofits of all sizes struggle to keep up with social media, video and other communications strategies, foundations are looking for ways to transform the nonprofits they support and build the skills of staff to bolster the fields they serve. Through management assistance programs, peer-learning cohorts, train-the-trainers and grant-supported training there are a variety of options out there. In this session presented at the 2013 Communications Network Conference, I joined Michael Hoffman (See3), Beth Kanter (author and master trainer), and Eva Penar (The Chicago Community Trust) for a lively discussion of pros and cons of different models and examples. Together we examined how you can structure (or restructure) your capacity-building programs, evaluate if grantees are ready and measure progress along the way. We’ll also shared some of the moments of failure — and what we learned as a result.

How to Empower Your Staff to be the Voice for the Organization in Social Media

Farra Trompeter, Big Duck

Crowdfunding and Social Fundraising, Does it Really Work?

Farra Trompeter, Big Duck

During this time of fiscal uncertainty, crowdfunding and crowd/social fundraising are fast becoming an attractive option for nonprofits to raise much needed funds. During this session presented at the NeighborWorks America Social Technology Symposium, we discussed crowdfunding, online contests, and social fundraising, with case studies from the field. Presenters included: Farra Trompeter, Big Duck; Brandon Whitney, IOBY; and Matt Miller, Community Housing Initiatives.

Campaigns as an Experience of Your Brand

Farra Trompeter, Big Duck

Slides presented at the 2013 NTEN Nonprofit Technology Conference by Big Duck, Center for Reproductive Rights, Fight Colorectal Cancer, and Fountain House. Together we discussed how nonprofits are using their brands to get more people to understand their nonprofit's message, take action to advance the cause, sign up programs, and raise money to support the mission. Strong brands tell clear, consistent, and compelling stories about who you are. Rather than talking at audiences, smart nonprofits listen, respond, and engage with their participants, donors, advocates, and other community members through integrated campaigns. This session featured a panel of nonprofiteers who shared how they use campaigns to reinforce or shift their organization's brand positioning and personality across a variety of communications channels.

Getting Your Donors To Fall In Love With You

Farra Trompeter, Big Duck

Multichannel Fundraising Strategies

Farra Trompeter, Big Duck

Presentation delivered at UArts in Philadelphia for the Philadelphia DoGooder community on December 13, 2012. With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) You can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms. During this workshop, we: • Explored ways to integrate your marketing and fundraising tactics, both offline and online. • Looked at ways to use email to increase direct mail giving, and to use direct mail to increase online giving. • Showed how to integrate your marketing and fundraising tactics. • Looked at how social media can be used to reinforce work you are doing with supporters in person. • Showed how to encourage your offline supporters to connect with you online and vice-versa.

Is it Time to Rethink Your Website?

Farra Trompeter, Big Duck

Training delivered at NeighborWorks America's National Training Institute on December 11, 2012. When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? We had fun taking a stroll down memory lane - playing "name that year" on site designs and looking at some awesome successes and case studies.

Digital Fundraising for Arts

Farra Trompeter, Big Duck

Presentation for development and communications professionals at the Digital Marketing Boot Camp for Arts Marketers on October 26, 2012. Focus is on sharing a four-part approach to help arts organizations develop an online fundraising strategy. We explored how organizations can make it easy and compelling for donors to support them online, and how to build relationships with donors through integrated campaigns and social media.

Brandraising

Farra Trompeter, Big Duck

Slides delivered during the closing keynote at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012. Based on the book "Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications" (Jossey-Bass, 2010), this closing keynote will challenge you to think about what’s unique about your organization and why people should be interested in supporting your cause. You’ll hear about ways to create a compelling identity that expresses the personality of your organization, attracts program participants, and takes your organization to the next level. With the proper brand in place, you’ll better understand the tools you need to communicate online and off, and ensure your organization’s staff and board are speaking with one voice. You’ll also hear about how others have used “brandraising” techniques to reposition themselves in a fresh, modern way--and how raising the visibility of your organization helps the nonprofit sector at-large.

Social Media for Nonprofit CEOs

Farra Trompeter, Big Duck

Slides delivered during workshop at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012. Social media is everywhere. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your nonprofit on Twitter, your program participants are commenting on your Facebook page, and your staff is posting videos on YouTube--what's an executive director to do? How much should she do personally on behalf of the organization and how much should she manage it? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this workshop, I will share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss topics such as staff capacity, social media guidelines, and your personal/professional brand.

Multichannel Fundraising Strategies and Tactics

Farra Trompeter, Big Duck

More from Farra Trompeter, Big Duck (20)

Love and Happiness: Building Community with Smart Communications

Make your donor the hero with your year-end fundraising campaign

How does rebranding impact nonprofits?

Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fun...

10 steps to making your donor the hero with your year-end campaign

How to Empower Staff to be the Voice for your Organization Through Social Media

Engage All The Things: Rethinking Online Engagement

50 Shades of Social Media: Navigating Policies, Laws, and Ethics

Social Media Strategy for Nonprofits

Transformative capacity-building models: Strengthening grantee communications...

How to Empower Your Staff to be the Voice for the Organization in Social Media

Crowdfunding and Social Fundraising, Does it Really Work?

Campaigns as an Experience of Your Brand

Getting Your Donors To Fall In Love With You

Multichannel Fundraising Strategies

Is it Time to Rethink Your Website?

Digital Fundraising for Arts

Brandraising

Social Media for Nonprofit CEOs

Multichannel Fundraising Strategies and Tactics

Recently uploaded

GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...

Neo4j

Dr. Sean Tan, Head of Data Science, Changi Airport Group Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.

Introduction to CHERI technology - Cybersecurity

mikeeftimakis1

DevOps and Testing slides at DASA Connect

Kari Kakkonen

Communications Mining Series - Zero to Hero - Session 1

DianaGray10

This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered: • Communication Mining Overview • Why is it important? • How can it help today’s business and the benefits • Phases in Communication Mining • Demo on Platform overview • Q/A

UiPath Test Automation using UiPath Test Suite series, part 5

DianaGray10

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

Video Streaming: Then, Now, and in the Future

Alpen-Adria-Universität

In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

PHP Frameworks: I want to break free (IPC Berlin 2024)

Ralf Eggert

In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development. This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.

A tale of scale & speed: How the US Navy is enabling software delivery from l...

sonjaschweigert1

Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved: - Reduction in onboarding time from 5 weeks to 1 day - Improved developer experience and productivity through actionable findings and reduction of false positives - Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO) Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production. We will cover: - How to remove silos in DevSecOps - How to build efficient development pipeline roles and component templates - How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence) - How to streamline operations with automated policy checks on container images

The Art of the Pitch: WordPress Relationships and Sales

Laura Byrne

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

Securing your Kubernetes cluster_ a step-by-step guide to success !

KatiaHIMEUR1

Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster. However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks. In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.

Climate Impact of Software Testing at Nordic Testing Days

Kari Kakkonen

My slides at Nordic Testing Days 6.6.2024 Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

nkrafacyberclub

Removing Uninteresting Bytes in Software Fuzzing

Aftab Hussain

Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

By Design, not by Accident - Agile Venture Bolzano 2024

Pierluigi Pugliese

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

DanBrown980551

Do you want to learn how to model and simulate an electrical network from scratch in under an hour? Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)! During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook. PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides: - A fully editable and extendable library for grid component modelling; - Visualization tools to display your network; - Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses; The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well. What you will learn during the webinar: - For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills; - For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

Recently uploaded (20)

GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...

Introduction to CHERI technology - Cybersecurity

DevOps and Testing slides at DASA Connect

Communications Mining Series - Zero to Hero - Session 1

UiPath Test Automation using UiPath Test Suite series, part 5

Monitoring Java Application Security with JDK Tools and JFR Events

Video Streaming: Then, Now, and in the Future

GraphRAG is All You need? LLM & Knowledge Graph

PHP Frameworks: I want to break free (IPC Berlin 2024)

A tale of scale & speed: How the US Navy is enabling software delivery from l...

The Art of the Pitch: WordPress Relationships and Sales

Securing your Kubernetes cluster_ a step-by-step guide to success !

Climate Impact of Software Testing at Nordic Testing Days

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

Removing Uninteresting Bytes in Software Fuzzing

By Design, not by Accident - Agile Venture Bolzano 2024

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

Epistemic Interaction - tuning interfaces to provide information for AI support

FIDO Alliance Osaka Seminar: Overview.pdf

UiPath Test Automation using UiPath Test Suite series, part 4

Online Communications/Social Media Opportunities

2. Integrate your online communications

3. Online communications opportunities

8. Develop a strategy based on your audience—and your resources

10. Source: Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html

11. Use campaigns to engage audiences

12. The Leukemia & Lymphoma Society > Campaign Logo

13. The Leukemia & Lymphoma Society > Campaign microsite

14. The Leukemia & Lymphoma Society > Totally Baldacious widget

15. The Leukemia & Lymphoma Society > Totally Baldacious Facebook page

16. The Leukemia & Lymphoma Society > Campaign Donation Page

17. The Leukemia & Lymphoma Society > Totally Baldacious Video

18. The Leukemia & Lymphoma Society > Totally Baldacious Facebook Page

19. The Leukemia & Lymphoma Society > Totally Baldacious Blog entry

20. Stay in touch facebook.com/bigduck facebook.com/farratrompeter [email_address] bigducknyc.com/blog twitter.com/bigduck twitter.com/farra

Editor's Notes

Social Media Best Practices February 19, 2010 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com FT
Social Media Best Practices February 19, 2010 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com FT
Social Media Best Practices February 19, 2010 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com

Online Communications/Social Media Opportunities

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (13)

Similar to Online Communications/Social Media Opportunities

Similar to Online Communications/Social Media Opportunities (20)

More from Farra Trompeter, Big Duck

More from Farra Trompeter, Big Duck (20)

Recently uploaded

Recently uploaded (20)

Online Communications/Social Media Opportunities

Editor's Notes