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Social media-analytics-2011

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Social Media Analytics
@philoakley
Bigger Now How Picture
Now Social Media Today
POPULATION
POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook
POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook
POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook
POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook
POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook
POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook
POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook
POPULATION 800 600 400 200 UK Germany Japan 0 Russia USA Facebook
2005 News Corp Buys myspace for $580,000,000
2005 News Corp Buys myspace for $580,000,000
2008 News Corp Valued at $1,500,000,000
2011 News Corp Sells myspace for $35,000,000
2011 News Corp Sells myspace for $35,000,000
Profits
Diffusion of Innovations
GARTNER HYPE CYCLE www.gartner.com/technology/research/methodologies/hype-cycle.jsp
GARTNER HYPE CYCLE 2011 www.gartner.com/technology/research/methodologies/hype-cycle.jsp
Paid Owned Earned
In 2010 Coca Cola cut ad spend by 6.6% and invested more in Social Media
2011 social media marketing industry report Generating more business exposure 88% Increased traffic 72% Improved search rankings 62% http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf
Engaging through social media • Put information in the places where people go. • Participate where people are present, particularly through forums, wikis and blogging. • Deliver access to online services where people go.
How and so what?
Communication
Collaboration
Integrated
4 Step Plan •Goal • Audience • Metrics • Tactics
Metrics = Analytics
Social Media Tracking
Sentiment Analysis
Social CRM Tools
Social Media should be • Goal Oriented • Trackable • Integrated

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Social media-analytics-2011

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