Sm Taster Webinar Toby 20090827

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Part 2 of the Social Media for Business Taster Webinar

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  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  • Sm Taster Webinar Toby 20090827

    1. 1. Social Media Taster Webinar 27 th August 2009 1pmBST - 8amEDT - 7amMDT Welcome 1 Introduction 2 Social media for business – Aren Grimshaw 3 Questions 4 Making the most of your website 5 Questions Feel free to use chat to ask questions or answer any questions
    2. 2. Social Media Taster Webinar 2. Making more of your website Toby Parkins UKNetWeb Limited
    3. 3. Making more of your website <ul><li>Are you: </li></ul><ul><li>Managing a website </li></ul><ul><li>Contributing to a website </li></ul><ul><li>Considering getting a website ? </li></ul><ul><li>Please enter which of the above on the chat window on the right ->>> </li></ul>
    4. 4. Making more of your website <ul><li>What can be done? </li></ul><ul><li>What’s the benefit of that? </li></ul><ul><li>Who’s doing it? </li></ul><ul><li>Where do I start? </li></ul><ul><li>Making the most of your resources </li></ul><ul><li>Does it make any money? </li></ul>
    5. 5. What can be done? <ul><li>User Generated Content </li></ul><ul><li>Integrated Blogs / Microblogs </li></ul><ul><li>Live Chat / Virtual Assistance </li></ul><ul><li>Sharing Functionality </li></ul><ul><li>Social Connections </li></ul><ul><li>Content Libraries </li></ul><ul><li>Passive Marketing </li></ul><ul><li>Customisation and Integration </li></ul>
    6. 6. Live Chat
    7. 7. Live Chat
    8. 8. Sharing Functionality
    9. 9. Sharing Functionality
    10. 10. Sharing Functionality
    11. 11. Social Connections <ul><li>Share product purchasing decisions </li></ul>
    12. 12. Social Connections
    13. 13. Social Connections
    14. 14. Content Libraries
    15. 15. What’s the benefit of that? <ul><li>Increases website ‘Stickiness’ </li></ul><ul><li>Helps customers make informed choices </li></ul><ul><li>Increases site traffic </li></ul><ul><li>Drives Word of Mouth recommendation / referral </li></ul><ul><li>Builds credibility </li></ul><ul><li>More ‘Shop Windows’ </li></ul>
    16. 16. Making the most of your resources <ul><li>Streamline processes </li></ul><ul><li>Make the most of technology </li></ul><ul><li>The power of communities </li></ul><ul><li>Reuse information </li></ul>
    17. 17. Who’s doing it? <ul><li>Poppy Treffry </li></ul><ul><li>UKNetWeb </li></ul><ul><li>Nokia </li></ul><ul><li>Zappos </li></ul>
    18. 18. Case Study – Poppy Treffry
    19. 24. Where do I start? - Actions <ul><li>Set up the following for your business: </li></ul><ul><li>A Facebook Page </li></ul><ul><li>A Wordpress Blog </li></ul>
    20. 25. Making the most of your resources - Tips <ul><li>Incorporate a Blog in your website </li></ul><ul><li>Utilise RSS Feeds </li></ul><ul><li>Feed content into other spaces </li></ul><ul><li>Link spaces together </li></ul><ul><li>Let your customers help you </li></ul><ul><li>Work with your developer </li></ul>
    21. 26. Does it make any money? - Zappos
    22. 27. Does it make any money? - Zappos
    23. 28. Does it make any money? - Zappos <ul><li>Strong Customer Focus </li></ul><ul><li>User Generated Content </li></ul><ul><li>Use of video to communicate messages </li></ul><ul><li>Extensive Content Library </li></ul><ul><li>Social Profiles and Engagement </li></ul><ul><li>Integrated Blog </li></ul>
    24. 29. Does it make any money? <ul><li>Over the years, our focus on service </li></ul><ul><li>has resulted in our fast growth , driven primarily by repeat customers and word of mouth . </li></ul><ul><li>Zappos </li></ul>
    25. 30. Show me the money… <ul><li>Gross Merchandise Sales: at Zappos </li></ul><ul><li>1999: Almost nothing </li></ul><ul><li>2000: $ 1.6m </li></ul><ul><li>2001: $ 8.6m </li></ul><ul><li>2002: $ 32m </li></ul><ul><li>2003: $ 70m </li></ul><ul><li>2004: $184m </li></ul><ul><li>2005: $370m </li></ul><ul><li>2006: $597m </li></ul><ul><li>2007: $840m </li></ul><ul><li>2008: Over $1 billion </li></ul>
    26. 31. Social Media for Business – More info <ul><li>Visit the UKNetWeb Blog http://www.uknetweb.com </li></ul><ul><li>Connect with me on Facebook, LinkedIn and Twitter </li></ul><ul><li>Check out our presentations on Slideshare and You Tube www.slideshare.net/uknetweb www.youtube.com/user/uknetwebsm </li></ul>
    27. 32. Social Media for Business Services <ul><li>Social Media Workshops (Team or Individual) </li></ul><ul><li>Strategies / Action Plans for Business </li></ul><ul><li>Coaching and Training </li></ul><ul><li>Web Design and Development Services </li></ul><ul><li>Customisation and Integration </li></ul>

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