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Facebook Connect
The document discusses the benefits of improved user experience and increased user registration through Facebook Connect, highlighting its role in driving site traffic and engagement. It cites statistics on user interaction and conversion rates, emphasizing how the application can boost revenue without intrusive advertising. However, it also addresses potential concerns regarding privacy and data access, along with best practices for companies using this tool.
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Facebook Connect
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- 16. So why doyou care?
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- 19. Improved User Experience IncreasedUser Registration
- 20. Improved User Experience IncreasedUser Registration Increased Site Traffic
- 21. Improved User Experience IncreasedUser Registration Increased Site Traffic Increased Engagement
- 22. Improved User Experience IncreasedUser Registration Increased Site Traffic Increased Engagement Increased Revenue
- 23. Improved User Experience IncreasedUser Registration Increased Site Traffic Increased Engagement Increased Revenue Innovation
- 24. Improved User Experience Increased User Registration Increased Site Traffic Increased Engagement Increased Revenue Innovation Make An Impression Without Paying
- 25. IMPROVED USER EXPERIENCE • No new site registration required • Easy to share activities with friends and family •A more relevant and targeted experience • Companies can offer better promotions to influencers
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- 27. INCREASED USER REGISTRATION “It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook…all via Facebook Connect.” - CEO of JibJab
- 28. INCREASED SITE TRAFFIC For each story published in Facebook, companies see roughly 3 clicks back to the site. Nearly half the stories in the news stream get clicked on – each one may result in 3 new visits to their site.
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- 30. INCREASED ENGAGEMENT • More than 2 billion posts are liked and commented on per day • People interact with more than 900 million objects (pages, groups, events and community pages)
- 31. INCREASED ENGAGEMENT • More than 2 billion posts are liked and commented on per day • People interact with more than 900 million objects (pages, groups, events and community pages)
- 32. INCREASED ENGAGEMENT • More than 2 billion posts are liked and commented on per day 43,000 new users have connected using FBC. • People interact with more Those users have voted than 900 million objects 150,000 times on restaurants , (pages, groups, events and left 22,000 reviews and community pages) uploaded 13,000 photos.
- 33. INCREASED REVENUE According to a report from the Wall St. Journal, Jay Allen, Teavana’s vice president of e-commerce, says the measure of how many shoppers make purchases, for people who use the application, is 20% higher than the rate for others.
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- 35. MAKE AN IMPRESSION WITHOUT PAYING Facebook Connect accomplishes the same goals as an advertising buy, minus the intrusion.
- 37. If using youis wrong baby, I don’t wanna be right...
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- 39. POTENTIAL DRAWBACKS • Vendor lock-in • Company access to a large amount of user data is a privacy concern to some • Companies requesting more information than necessary • Website actions automatically inserted back into Facebook live feed
- 40. The “I don’t want people to know where I “Nopes” am or what I’m doing at all times. I’m just not interested in it.” The “I don’t even think twice about it.” “Whatevers” The “It’s easier to just login with information “Shortcuts” I’ve already given up. I’m all for it.”
- 41. Best Practices • Location and visibility • Respect privacy • Make sure your customers know • Provide true value what information they’re giving out • Find your own application • Don’t take more information • Increase engagement by than you need showcasing friends who have visited the site • Make it easy to disconnect