Facebook Overall Revenues And Profits Analysis Q2'15; Facebook Business and Geographic Segments Revenues Analysis Q2'15; Facebook Advertising Revenues Analysis Q2'15; Facebook Monthly Active Users (MAUs) and Daily Active Users (DAUs) Analysis Q2'15; Facebook Mobile Users Analysis Q2'15; Facebook ARPU Analysis Q2'15.

1. Facebook Business Analysis Q2’15
Revenues and Profits
www.revenuesandprofits.com

2. Presentation Outline
2
‣ Overall Revenues And Profits Analysis
‣ Business/Geographic Segment Revenues Analysis
‣ Key Business Metrics Analysis

3. Facebook Overall Revenues Analysis
3
Revenues (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$4,042
$3,543
$3,851
$3,203
$2,910
Revenue YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
60.5% 58.9%
49.0%
41.6%
38.9%

4. Facebook Costs Analysis
4
Costs (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$305
$274
$330
$259
$197
$626
$620$624
$374
$358
$1,170
$1,062$1,111
$608
$492
$668$654$653
$565
$473
Cost of Revenue
Research & Development Expenses
Sales & Marketing Expenses
General & Administrative Expenses
Costs As A Percentage Of Revenue
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
7.5%
7.7%
8.6%
8.1%
6.8%
15.5%
17.5%
16.2%
11.7%
12.3% 28.9%
30.0%
28.8%
19.0%
16.9%
16.5%18.5%17.0%17.6%16.3%
Cost of Revenue as a % of Total Revenue
Research & Development Expenses as a % of Total Revenue
Sales & Marketing Expenses as a % of Total Revenue
General & Administrative Expenses as a % of Total Revenue

5. Facebook Gross Income Analysis
5
Gross Income (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$3,374
$2,889
$3,198
$2,638
$2,437
Gross Margin
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
83.5%81.5%83.0%82.4%83.7%

6. Facebook Operating Income Analysis
6
Operating Profit (Loss) (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$1,273
$933
$1,133
$1,397$1,390
Operating Margin
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
31.5%
26.3%
29.4%
43.6%
47.8%

7. Facebook Net Income Analysis
7
Net Profit (Loss) (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$715
$509
$696
$802$788
Net Margin
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
17.7%
14.4%
18.1%
25.0%27.1%

8. Facebook Business Segment Revenues
Analysis
8
Business Segments Revenues (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$215
$226
$257
$246
$234
$3,827
$3,317
$3,594
$2,957
$2,676
Advertising Payments And Other Fees
Business Segments Revenue Share
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
5.3%6.4%6.7%7.7%8.0%
94.7%93.6%93.3%92.3%92.0%
Advertising Payments And Other Fees

9. Facebook Mobile/Desktop Advertising
Revenues Analysis
9
Advertising Revenues by Device (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$918
$896
$1,114
$1,005
$1,017
$2,909
$2,421$2,480
$1,952
$1,659
Mobile Ad Revenues Desktop Ad Revenues
Advertising Revenue Share by Device
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
24.0%27.0%31.0%34.0%38.0%
76.0%
73.0%
69.0%
66.0%
62.0%
Mobile Ad Revenues Desktop Ad Revenues

10. Facebook Geographic Segment Revenues
Analysis
10
Total Revenues by User Geography (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$415
$354
$403
$353
$347
$623
$542
$554
$492
$431
$1,037
$908
$1,030
$844
$824
$1,967
$1,739$1,864
$1,514
$1,308
US & Canada Europe Asia Rest Of The World
Total Revenues Share by User Geography
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
10.3%10.0%10.5%11.0%11.9%
15.4%15.3%14.4%15.4%14.8%
25.7%25.6%26.7%26.4%28.3%
48.7%49.1%48.4%47.3%44.9%
US & Canada Europe Asia Rest Of The World

11. Facebook Advertising Revenue Analysis
11
Advertising Revenues (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$3,827
$3,317
$3,594
$2,957
$2,676
Advertising Revenue YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
67.4%
64.5%
53.3%
46.4%
43.0%

12. Facebook Advertising Revenues Analysis - by
User Geography
12
Advertising Revenues by User Geography
(In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$409
$346
$394
$343
$336
$605
$524
$531
$469
$408
$987
$855
$960
$783
$757 $1,826
$1,592
$1,709
$1,362
$1,175
US & Canada Europe Asia Rest Of The World
Advertising Revenues Share by User Geography
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
10.7%10.4%11.0%11.6%12.6%
15.8%15.8%14.8%15.9%15.2%
25.8%25.8%26.7%26.5%28.3%
47.7%48.0%47.6%46.1%43.9%
US & Canada Europe Asia Rest Of The World

13. Facebook Payment and Other Fees Revenue
Analysis
13
Payment and Other Fees Revenues (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$215
$226
$257
$246
$234
Payment and Other Fees Revenue YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
9.3%
12.8%
6.6%
-4.6%
-8.1%

14. Facebook Payment and Other Fees Revenues
Analysis - by User Geography
14
Payment and Other Fees Revenues by User
Geography (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$6
$8
$9
$10
$11
$18
$18
$23
$23
$23
$50
$53
$70
$61
$67
$141$147$155$152
$133
US & Canada Europe Asia Rest Of The World
Payment and Other Fees Revenues Share by User
Geography
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
2.8%3.5%3.5%4.1%4.7%
8.4%8.0%8.9%9.3%9.8%
23.3%23.5%27.2%24.8%28.6%
65.6%65.0%
60.3%61.8%
56.8%
US & Canada Europe Asia Rest Of The World

15. Facebook Daily Active Users (DAUs) Analysis
15
Daily Active Users (DAUs) Worldwide (In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
968
936
890864
829
Daily Active Users (DAUs) Worldwide - YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
18.6% 18.7%
17.6%
16.7% 16.8%

16. Facebook Daily Active Users (DAUs) Analysis -
by User Geography
16
Daily Active Users (DAUs) by User Geography
(In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
292
280
263256
244
285270
253242228
228225217212206
164161157155152
US & Canada Europe Asia Rest Of The World
Daily Active Users (DAUs) Share by User Geography
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
30.2%29.9%29.6%29.6%29.4%
29.4%28.8%28.4%28.0%27.5%
23.6%24.0%24.4%24.5%24.8%
16.9%17.2%17.6%17.9%18.3%
US & Canada Europe Asia Rest Of The World

17. Facebook Monthly Active Users (MAUs)
Analysis
17
Monthly Active Users (MAUs) Worldwide (In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
1,490
1,441
1,393
1,3501,317
Monthly Active Users (MAUs) Worldwide -
YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
14.0%
13.5% 13.4%
12.9% 13.1%

18. Facebook Monthly Active Users (MAUs)
Analysis - by User Geography
18
Monthly Active Users (MAUs) by User Geography
(In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
471
453
436423411
496471449426410
311307301296292
213210208206204
US & Canada Europe Asia Rest Of The World
Monthly Active Users (MAUs) Share by User
Geography
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
31.6%31.4%31.3%31.3%31.2%
33.3%32.7%32.2%31.6%31.1%
20.9%21.3%21.6%21.9%22.2%
14.3%14.6%14.9%15.3%15.5%
US & Canada Europe Asia Rest Of The World

19. Facebook DAU to MAU Ratio
19
DAU To MAU Ratio Worldwide
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
62.9% 64.0% 63.9% 65.0% 65.0%
DAU To MAU Ratio by User Geography
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
59.4%
60.5% 60.3%
61.8% 62.0%
55.6%
56.8% 56.3% 57.3% 57.5%
70.5% 71.6% 72.1%
73.3% 73.3%
74.5% 75.2% 75.5%
76.7% 77.0%
US & Canada Europe Asia Rest Of The World

20. Facebook Mobile Daily Active Users (DAUs)
Analysis
20
Mobile Daily Active Users (DAUs) and Total DAUs
Worldwide (In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
968
936
890864
829 844
798
745
703
654
Mobile Daily Active Users Total Daily Active Users
Mobile Daily Active Users (DAUs) as a percentage of
Total DAUs Worldwide
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
87.2%85.3%83.7%81.4%78.9%

21. Facebook Mobile Monthly Active Users (MAUs)
Analysis
21
Mobile Monthly Active Users (MAUs) and Total MAUs
Worldwide (In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
1,490
1,441
1,393
1,3501,317 1,314
1,248
1,189
1,124
1,070
Mobile Monthly Active Users Total Monthly Active Users
Mobile Monthly Active Users (MAUs) as a percentage of
Total MAUs Worldwide
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
88.2%86.6%85.4%83.3%81.2%

22. Facebook Mobile DAU to MAU Ratio Analysis
22
Mobile DAU to MAU Ratio
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
64.2%63.9%62.7%62.5%61.1%
Overall DAU to MAU Ratio
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
65.0%65.0%63.9%64.0%62.9%

23. Facebook Mobile-Only Monthly Active Users
(MAUs) Analysis
23
Mobile Only Monthly Active Users (MAUs) Worldwide
(In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
655
581
526
456
399
Mobile Only Monthly Active Users (MAUs) as a
Percentage of Total Mobile MAUs
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
49.8%
46.6%44.2%
40.6%
37.3%

24. Facebook Monthly Active Users (MAUs) by
Access Device
24
Monthly Active Users (MAUs) by Access Device
(In Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
176
193
204226247 659
667
663
668
671
655
581
526
456
399
Mobile Only MAUs
Dual Access (Mobile and Desktop) MAUs
Desktop Only MAUs
Monthly Active Users (MAUs) Share by Access Device
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
11.8%13.4%14.6%16.7%18.8%
44.2%46.3%47.6%49.5%50.9%
44.0%
40.3%37.8%
33.8%
30.3%
Mobile Only MAUs as % of Total MAUs
Dual Access (Mobile and Desktop) MAUs as % of Total MAUs
Desktop Only MAUs as % of Total MAUs

25. Facebook ARPU Analysis - Overall Revenues
25
Average Revenue Per User (ARPU) Worldwide - Overall
Revenues
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$2.8
$2.5
$2.8
$2.4
$2.2
Average Revenue Per User (ARPU) by User
Geography - Overall Revenues
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$0.9
$0.8
$0.9
$0.9
$0.9
$1.3
$1.2
$1.3
$1.2
$1.1
$3.4
$3.0
$3.5
$2.9
$2.8 $9.3
$8.3
$9.0
$7.4
$6.4
US & Canada Europe Asia Rest Of The World

26. Facebook ARPU Analysis - Advertising
Revenues
26
Average Revenue Per User (ARPU) Worldwide -
Advertising Revenues
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$2.6
$2.3
$2.6
$2.2
$2.1
Average Revenue Per User (ARPU) by User
Geography - Advertising Revenues
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$0.9
$0.8
$0.9
$0.8
$0.8
$1.3
$1.1
$1.2
$1.1
$1.0
$3.2
$2.8
$3.2
$2.7
$2.6 $8.6
$7.6
$8.3
$6.6
$5.8
US & Canada Europe Asia Rest Of The World

27. Facebook ARPU Analysis - Payment Revenues
27
Average Revenue Per User (ARPU) Worldwide -
Payment Revenues
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$0.15
$0.16
$0.19
$0.18$0.18
Average Revenue Per User (ARPU) by User
Geography - Payment Revenues
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$0.01
$0.02
$0.02$0.02
$0.03
$0.04
$0.04
$0.05$0.06
$0.06
$0.16
$0.17
$0.23$0.21
$0.23
$0.67$0.70
$0.75$0.74
$0.66
US & Canada Europe Asia Rest Of The World

28. Thank You
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