The document provides a comprehensive analysis of Fitbit's business performance in Q2 2015, including revenues, profits, costs, gross income, and market segments. It highlights significant year-over-year revenue growth, with revenues reported at $113.6 million for Q2 2015 and a net income of $14.8 million. Additionally, the analysis covers the geographical distribution of revenues and the number of devices sold, emphasizing trends in both the US and international markets.

1. Fitbit Business Analysis Q2’15
Revenues and Profits
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2. Presentation Outline
2
‣ Overall Revenues And Profits Analysis
‣ Geographic Segment Revenues Analysis
‣ Key Business Metrics Analysis

3. Fitbit Overall Revenues Analysis
3
Revenues (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$400.4
$336.8
$370.2
$152.9
$113.6
Revenue YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
140.8%
82.7%
245.5%
209.5%
252.6%

4. Fitbit Costs Analysis
4
Costs (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$14.6
$13.0
$9.6
$7.8
$7.4
$69.7
$43.9
$69.9
$17.5
$13.3
$30.5
$22.4
$18.3
$14.9
$11.8
$212.9
$167.5
$199.3
$69.3
$55.2
Cost of Revenue
Research & Development Expenses
Sales & Marketing Expenses
General & Administrative Expenses
Costs As A Percentage Of Revenue
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
3.7%
3.9%
2.6%
5.1%
6.6% 17.4%
13.0%
18.9%
11.5%
11.7%
7.6%
6.7%
5.0%
9.8%
10.4%
53.2%
49.8%
53.8%
45.3%
48.6%
Cost of Revenue as a % of Total Revenue
Research & Development Expenses as a % of Total Revenue
Sales & Marketing Expenses as a % of Total Revenue
General & Administrative Expenses as a % of Total Revenue

5. Fitbit Gross Income Analysis
5
Gross Income (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$187.5
$169.2$170.9
$83.6
$58.4
Gross Margin
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
46.8%
50.2%
46.2%
54.7%
51.4%

6. Fitbit Operating Income Analysis
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Operating Profit (Loss) (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$80.4
$89.9
$73.0
$43.3
$25.8
Operating Margin
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
20.1%
26.7%
19.7%
28.3%
22.7%

7. Fitbit Net Income Analysis
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Net Profit (Loss) (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$17.7
$48.0
$39.2
$68.9
$14.8
Net Margin
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
4.4%
14.3%
10.6%
45.1%
13.0%

8. Fitbit Geographic Segment Revenues Analysis
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Business Segments Revenues (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$87.7
$71.4
$25.1
$312.7
$265.3
$88.5
US International
Business Segments Revenue Share
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
21.9%21.2%22.1%
78.1%78.8%77.9%
US International
Q3’14 and Q4’14 Geographic Segment Revenues are not available.

9. Fitbit Geographic Segment Revenues Analysis
- All Regions
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Q3’14 and Q4’14 Geographic Segment Revenues are not available.
Business Segments Revenues (In $ Millions)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$31.2
$23.0
$8.0
$39.7
$35.1
$9.9
$16.8
$13.4
$7.2
$312.7
$265.3
$88.5
United States
Americas excluding United States
Europe, Middle East, and Africa
APAC
Business Segments Revenue Share
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
7.8%6.8%7.0%
9.9%10.4%8.7%
4.2%4.0%6.3%
78.1%78.8%77.9%
United States
Americas excluding United States
Europe, Middle East, and Africa
APAC

10. Fitbit Devices Sold Analysis
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Devices Sold (In Thousands)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
4,458
3,866
5,277
2,332
1,720
Devices Sold YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
130.9%
80.6%
175.0%
145.5%
159.2%

11. Thank You
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