Facebook was founded in 2004 by Mark Zuckerberg and others. It now has over 1 billion active users. Marketing executives see Facebook as having the greatest potential for businesses among social media sites. To succeed through Facebook, businesses should optimize their page, connect with their audience by engaging them and maintaining a regular presence through varied content and responses.

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2. Facebook For Small Businesses
• Founded on February 4,2004.
By Mark Zuckerberg, Eduardo
saverin, Andrew.
• McCollum ,Dustin Moskovitz
and Chris Hughes.Has over
billion active users.
• Originally it is named as
Facemash and during
launching it is named as
“TheFacebook”.
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3. How to Use Facebook to Grow Your
Business?
• Marketing and advertising
executives say Facebook has
the greatest potential for
businesses among social media
sites.
• Just under half (45%) of
executives surveyed say
Facebook has the most
promise of all social networks
for the year ahead
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4. Why is Facebook too Important for my
Business?
www.syscomminternational.com 07961810430
● Get Found.
● Increase your online
footprint Build community
It can help you-
Facebook boasts quite 900
million monthly active users,
526 million of whom visit the
location daily.

5. www.syscomminternational.com 07961810430
Most actively used social platform
Facebook remains the most actively used social platform across
all 32 markets surveyed by GWI in Q3 2013 with 43% of active
users.

6. Network Presence
• 76% of respondents say their company has
an active presence on Facebook.
• Just over half (52%) have a company account
on Twitter.
• LinkedIn and Google Plus (48%) are next,
followed by YouTube (40%), Instagram
(30%), Pinterest (23%), and Tumblr (7%).
www.syscomminternational.com 07961810430

7. www.syscomminternational.com 07961810430
● Marketing and
advertising executives
say Facebook has the
greatest potential for
businesses among
social media sites.
● Facebook has the most
promise of all social
networks for the year
ahead.

8. www.syscomminternational.com 07961810430
Well over 1.2 billion Facebook users, you can’t ignore that they are
looking for your brand on Facebook
●Optimize Your Page.
●Connect with Your Audience.
●Maintain Your Presence.
●Improve and Refine.

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Optimize Your Page
● Use a recognizable, branded photos for
your Page’s profile and cover photo.
● Fill out the company descriptions, overview
and mission with key information.
● Include contact information with hour of
operation.

10. www.syscomminternational.com 07961810430
Connect With Your Audience
● Add your Facebook Page to website and
other networks.
● Tell your story and give your brand personality.
● Post engaging content that your audience will
notice engage with

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Maintain Your Presence
● Response to messages in your inbox daily.
● Reply to any posts or questions from fans
on the page.
● Regularly post different content types of
content.

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Improve and Refine
● Reviews fan demographic data
● Review interactions and virality of
posts and look for trends.
● Test and review results from ads
and sponsored posts.
● Learn from others in your industry
by reviewing pages of your
competitors.

13. What are the main steps to success through
Facebook…?
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14. www.syscomminternational.com 07961810430
ENGAGEMENT

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BRAND ON FACEBOOK

16. Respond!!
• Once you understood what your
audience is saying the next step
is to respond!
• Enter the conversation and
interact with your online target.
• You need to become the
influencer in the conversation.
• Get in control by offering
feedback.
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17. Engage!!!
• The final step to be successful
through social media is to
engage! Once you have followed
the right conversation,
understood your audience and
gave feedback to them, you need
to start keeping your audience
engaged.
• It is the key that turns the entire
social media machine. Without
the conversations you don’t have
social. Without the social you
don’t have a network.
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18. ●Strategic planning for content, communications and community
●Campaign design and deployment services
●Conversation monitoring and optimisation
●Building and maintaining a social media newsroom.
●Establishing, integrating, and updating your presence in media
communities like Flickr and YouTube.
●Optimising Blogs and RSS feeds.
●Regularly submitting RSS feeds and Blogs to the latest aggregators,
news sites and social book marking sites.
●Recommendations for advertising and marketing opportunities
within social networking and media communities.
●Influencer outreach and buzz-building tactics
Services We Offer
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19. Join and Follow us:
Contact
Website:
www.syscomminternational.com
Email:
info@syscomminternational.com
Tel/fax:
079 6181 0430
www.syscomminternational.com 079 6181 0430
Address:
Syscomm Consulting Limited
67, Loudoun Rd, London
NW8 0DQ
United Kingdom

20. Thank you
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