Profile class. A few slides (3-7, 9-10) come from another ppt by Heather Lambert while she was at WCPL main. Selected, edited and included by me for teaching the class.
Hiding last Friday night: How to clean up your social media presence Elliot Volkman
In session one of three for Digital District and George Washington University's School of Media and Public Affairs, we discuss cleaning up your social media presence. In session two and three we show you how to slowly release the more important, professional areas of social media sites, and build out your personal brand.
A simple guide for the beginner, parents, old-age to the world of Facebook. Ranging from account creation to account operation, everything you need to be there on facebook
Profile class. A few slides (3-7, 9-10) come from another ppt by Heather Lambert while she was at WCPL main. Selected, edited and included by me for teaching the class.
Hiding last Friday night: How to clean up your social media presence Elliot Volkman
In session one of three for Digital District and George Washington University's School of Media and Public Affairs, we discuss cleaning up your social media presence. In session two and three we show you how to slowly release the more important, professional areas of social media sites, and build out your personal brand.
A simple guide for the beginner, parents, old-age to the world of Facebook. Ranging from account creation to account operation, everything you need to be there on facebook
Presentation as part of a Year 2 undergraduate module on Online Journalism. Part of the degree in Journalism at Birmingham City University's School of Media.
Digital Professionalism for Clinical ResearchersBernadette John
The ability to use social networks to access peer support, engage in dialogue with thought leaders and achieve broader reach and peer review of research outcomes is becoming an essential skill for those involved in research. This course is designed to support researchers in the currently evolving social media landscape where private and personal lives are merging, towards fluency in Digital Professionalism
Marketing 2.0: Crisis Communications in the Social Media EraHuman 1.0 Network
Organizational leaders and communicators face a daunting challenge in the face of a reputational crisis today. While none of the age-old fundamentals of communication have changed, the introduction of social channels to the mix has irrevocably changed the rules. In this session, online communication authority Shel Holtz will explain the impact of digital and social media on crisis communication, and help you learn how to...
* Accommodate the new definition of "news"
* Understand the role of the community manager during a crisis
* Make the case for a corporate blog as a vehicle for instant response
* Convince the Legal team that transparency will produce the best result
* Develop asseets others can use to support your efforts
* Apply the tried-and-true crisis principles to modern crisis situations
Shel Holtz is principal of Holtz Communication + Technology, consulting with organizations on the use of online technology to support strategic communciation objectives. The author of six communications-themed books, Shel is a regular speaker at conferences and workshops. He blogs at http://blog.holtz.com and co-hosts the first and longest-running communications-focused podcast, "For Immediate Release," at http://www.forimmediaterelease.biz. Shel is a founding Fellow of the Society for New Communication Research and is a Fellow of the International Association of Business Communicators. Sponsored by Human 1.0
Your digital footprint - presentation Moira Wright
The concept of a digital footprint and why it is so important for students to understand their activity on the web can be a valuable asset or can lead to trouble if not watched carefully.
Presentation as part of a Year 2 undergraduate module on Online Journalism. Part of the degree in Journalism at Birmingham City University's School of Media.
Digital Professionalism for Clinical ResearchersBernadette John
The ability to use social networks to access peer support, engage in dialogue with thought leaders and achieve broader reach and peer review of research outcomes is becoming an essential skill for those involved in research. This course is designed to support researchers in the currently evolving social media landscape where private and personal lives are merging, towards fluency in Digital Professionalism
Marketing 2.0: Crisis Communications in the Social Media EraHuman 1.0 Network
Organizational leaders and communicators face a daunting challenge in the face of a reputational crisis today. While none of the age-old fundamentals of communication have changed, the introduction of social channels to the mix has irrevocably changed the rules. In this session, online communication authority Shel Holtz will explain the impact of digital and social media on crisis communication, and help you learn how to...
* Accommodate the new definition of "news"
* Understand the role of the community manager during a crisis
* Make the case for a corporate blog as a vehicle for instant response
* Convince the Legal team that transparency will produce the best result
* Develop asseets others can use to support your efforts
* Apply the tried-and-true crisis principles to modern crisis situations
Shel Holtz is principal of Holtz Communication + Technology, consulting with organizations on the use of online technology to support strategic communciation objectives. The author of six communications-themed books, Shel is a regular speaker at conferences and workshops. He blogs at http://blog.holtz.com and co-hosts the first and longest-running communications-focused podcast, "For Immediate Release," at http://www.forimmediaterelease.biz. Shel is a founding Fellow of the Society for New Communication Research and is a Fellow of the International Association of Business Communicators. Sponsored by Human 1.0
Your digital footprint - presentation Moira Wright
The concept of a digital footprint and why it is so important for students to understand their activity on the web can be a valuable asset or can lead to trouble if not watched carefully.
Jumping in with Both Toes: Integrating Social Media into your CommunityBeth Brodovsky
This program is a manager\'s-level view on some basics of social media and how to make decisions on the value of adding social tactics to your communications efforts.
How to quickly implement a social media strategy. Originally presented to college career centers but applicable to any organization wanting to get involved in social media but worried about the time commitment.
Ten Things Financial Executives need to Know About Facebook and Social Media.
Social Networking is still Networking. How to use Facebook for business. How to build business relationships with LinkedIn. How to monitor what is being said online. How do we use YouTube videos. My favorite social media secret weapon!
3. This class is all about YOU Develop a fundamental understanding of basic features and good practices This class is interactive, please ask LOTS of questions! Note-taking not necessary, presentation available online for download at www.mtthg.com
4. Everyone uses Facebook Differently Games and Applications Socializing Mobile Try Facebook’s different features to see what you like! Keeping in touch
5. Create an Account! Things you need: a photo of yourself and an e-mail address If you already have an account, feel free to skip this step: make a list of things you want to learn more about GOOD profile picture BAD profile picture
10. Photos of youUsers spend a majority of their time on Facebook interacting with these TWO pages
11. Other Parts of Facebook Messages – Facebook version of e-mail Other people’s profiles – Post to their walls and view their info and photos Pages – Info on businesses, products, celebrities Messages Pages
12. Notifications and Search Notifications turn RED when something new occurs (settings for notifications can be modified) Search – good way to find people or quickly go to a friend’s profile
13. Privacy: Control What People See Facebook has grown increasingly complex Privacy policy now has more words than the Constitution Before: only your networks could see your information Now: by default, everyone can see your information Source: New York Times online, May 2010
14. Privacy Demo Understand and configure your privacy settings: Basic Directory Settings and Sharing on Facebook Follow along on your laptops
15. Best Practices 5 things NOT to do on Facebook: Use a bad profile picture Take “Recommendations” seriously Add people you don’t know in real life as Friends Beware of applications; they can collect personal data Put up anything you wouldn’t want your employers or future employers to see
16. Best Practices - Useful Tips Untagyourself from photos you don’t want people to associate you with Tag people in photos even if they are not in them to get them to look at them Mention friends in Wall posts by using the “@” symbol “Like” content that you find interesting Use Wall-to-Wall to view past conversations
17. Possible Additional Topics Uploading photos Using the Photos page Creating an Event Create a Page for your business
18. Free Time for Questions & Individual Work on Tutorials Questions? Complete a tutorial or try one of the following more advanced tasks: Write a Note and tag friends to read the note Send your friend a message Post a link in your status update of an interesting article
19. Thanks for Coming! E-mail me at matt@mtthg.com if you have further questions Private technology consulting available: Twitter Flickr Yelp Blogging Photo Editing
Editor's Notes
Have the class introduce themselves.What is your name?What is your occupation?What is the most confusing thing about Facebook to you? OR Why are you here?
I wanted to teach this class after my parents decided to get on Facebook and I found them using it really badly. BASICSCreating an accountPutting up a profile pictureFinding FriendsSearchingNetworksNotificationsPrivacyPrivacy settingsBasic informationSharingSHARINGStatus UpdatesPosting on other people’s wallsSending private messagesMEDIAViewing photos and videosUploading PhotosEXTRASInterest PagesChatEventsApplications
Understanding the basic features and good practices are universal(this is all new technology, so why not just play around with it?)
Create an Account StepsThings you need:An email address, photo of yourself on your computer Fill out the form. TIP: Pick a password with a combination of upper and lower case letters and numbers. Enter the security checkClick Sign Up Import your friends from WebmailClick “Allow” in the pop-up windowIf you see any people you want to connect with on Facebook, click the check-box next to their name. Otherwise, click “Skip” and skip to step 5Click “Add as Friends”You should now be at Step 2: Profile Information. Fill out information about your High School, College, and Employer if you wish to connect with people from those places, and then click “Submit”Click “Add as friend” next to anyone you want to connect with. Otherwise, click “Skip”Click “Save & Continue”
Take the recommendations Facebook gives you with a grain of salt. (move this to a further page about best practices)Everytime you post a status update, this update goes to your Wall. Your Wall is PUBLIC to everyone you are friends with.If you’re scared of using Facebook, master the art of using these two pages first. Not so hard to get a grasp of!PLAY AROUND WITH THESE TWO PAGES FOR A FEW MINUTES??
Live Demo Time:Go to home page and my profile and describe each source of information that is presented. OR DO IT ON THE PREVIOUS SLIDE?Talk about:the NOTIFICATION bar (have Wendy write something on my wall)The Search windowFriend Requests (have everyone friend request me)
Do live demo from my account. Reset configuration to standard and then adjust it.
Give a live demo of all these things to avoid – give examples
BASICSCreating an accountPutting up a profile pictureFinding FriendsSearchingNetworksNotificationsPrivacyPrivacy settingsBasic informationSharingSHARINGStatus UpdatesPosting on other people’s wallsSending private messagesMEDIAViewing photos and videosUploading PhotosEXTRASInterest PagesChatEvents