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F5 Networks - парадная дверь в облака
The document discusses F5's strategic vision and service offerings, emphasizing the importance of superior user-to-application experiences through their full-proxy technology and various application delivery services. It outlines the expansion into adjacent markets like security and service providers, highlighting hybrid cloud strategies and programmability enhancements, including an integration with Node.js. Additionally, it mentions partnerships with companies like Cisco and VMware to support service creation and management across private and public cloud environments.
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F5 Networks - парадная дверь в облака
- 1. Innovate, Expand, Deliver Innovate, Expand, Deliver Manny Rivelo EVP, Strategic Solutions Dmitry Tikhovich Channel Manager, Eastern Europe
- 2. APPLICATIONS WITHOUT CONSTRAINTS. F5 VISION
- 3. Full-proxy enables superioruser-to-application experience End Users Applications
- 4. 4 Software DefinedApplication Services 3 Cloud Ready 2 Broadened Application Services 1 Application Delivery Controller 4
- 5. F5 Synthesis PartnerEcosystem Network/SDN Cloud Security Orchestration Application Service Provider
- 6. Network/ SDN ApplicationPolicy Infrastructure Controller (APIC), UCS Director (UCSD) Intelligent Management System (IMC), VAN Resource Automation Manager Hyper-V System Center Virtual Machine Manager (SCVMM) NSX, vCenter Orchestrator (vCO) Cloud Intercloud Enterprise Cloud Services (ECS) Azure, Cloud Platform System (CPS) vCloud Air Other SourceFire Atalla, ArcSight, Tipping Point, WebInspect Office 365 vCloud Automation Center (vCAC), AirWatch, Horizon (VDI)
- 7. Cisco and F5partnership
- 8.
- 9. The F5 Platform Service Provider customer URL Filtering Policy Enforcement Manager CGNAT Advanced Firewall Manager Pre-Client FY2009 $1M Traffic Mgmt FY2010 Firewall iRules ScaleN Scale & Extend FY2013 ScaleN VIPRION SDAS Evolution FY2014 VIPRION VIPRION $600K Local Traffic Manager $1.5M
- 10. The F5 Platform Financial Services customer Pre-Client FY2012 $10M ACE Replace FY2013 Versafe Defense.net Advanced Firewall Manager Access Policy Manager / Secure Web Gateway BIG-IQ Application Acceleration Manager Application Security Manager Global Traffic Manager BIG-IQ Application Acceleration Manager Application Security Manager Global Traffic Manager SDAS Evolution Future FY2014 Local Traffic Manager Local Traffic Manager Local Traffic Manager $14M
- 11. As of October2013 F5 Citrix A10 Radware Riverbed Barracuda Kemp Array Fortinet Brocade Sangfor GARTNER MAGIC QUADRANT
- 12. F5 Citrix Radware As of August 2014 A10 Riverbed Kemp Barracuda Array Piolink Sangfor GARTNER MAGIC QUADRANT
- 13.
- 14. PERCENT of organizationsare running applications or experimenting with IaaS PERCENT PERCENT of enterprises have hybrid cloud strategies of technology purchases are now owned by the lines of business
- 15. Value of ITto the business IT contribution to strategy Customer satisfaction Innovative new ideas Availability Projects delivered on time IT cost controls Productivity improvement Business cost controls Revenue growth 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. TOP 10 CIO PRIORITIES Business Concerns IT Concerns
- 16. Private DC / Central Office Infrastructure Axis Software Defined / NFV IaaS PaaS SaaS On-premises Off-premises
- 17. Application Web ApplicationFirewall SSL Traffic Management/SLB Firewall/DDoS Secure Web Gateway GSLB/DNS Single Sign-on User Application Services Axis
- 18. Application Data CenterCloud Converged Systems On-premises Off-premises As-a-Service User
- 19. Application Priorities On-premisesOff-premises User Data Center • Expand core market share • Continue extending into adjacent markets (SP, Security) • Seamless support for Software Defined Architectures • Next generation programmability • Management, Orchestration, Reporting & Visibility
- 20. Expand Core MarketShare 49 PERCENT 21 PERCENT Total ADC Market Share • Cisco ACE, CSS and GSS replacement program • Technology and platform refresh • Application and protocol fluency: SIP, FIX, HTTP 2.0, DNS, SSL, … • New competitive programs — Citrix and A10 Virtual ADC Source: Dell’Oro #1 #1
- 21. Extend into AdjacentMarkets Leveraging F5 Core leadership to unlock Security and Service Provider TAM SERVICE PROVIDER Traffic Mgmt & SSL Parental DNS CGNAT Controls Security URL Filtering Policy Enforcement Diameter Routing Network Firewall App DDoS TCP Optimization Network DDoS
- 22. Extend into AdjacentMarkets Leveraging F5 Core leadership to unlock Security and Service Provider TAM SERVICE PROVIDER Traffic Mgmt & SSL SECURITY Network SSL Firewall Parental DNS CGNAT Controls Security URL Filtering Policy Enforcement Diameter Routing Network Firewall App DDoS TCP Optimization Network DDoS Web Fraud Protection Access Control Traffic Management Application Security DNS Security DDoS Protection IP Intelligence Secure Web Gateway
- 23. Extend into AdjacentMarkets Leveraging F5 Core leadership to unlock Security and Service Provider TAM Web Fraud Protection Access Control Juniper Pulse SSL VPN opportunity GA F5 WebSafe & MobileSafe
- 24. Software Defined Architecture SW DEFINED / NFV SDN and SDAS integration: • ALU – Nuage • Cisco – ACI • HP – VAN • Microsoft – HNV • VMware – NSX VE Leadership: • Platform independence • Performance/scale • Breath of application services • Programmability
- 25. Volume Licensing Subscription Enabling customers to add ADC services to all applications Flexibly deployable on both private and public clouds …with Premium Support and software upgrades included …in 1 and 3-year subscription increments …all managed via BIG-IQ Private/Public Cloud Support
- 26. Next Generation Programmability— Node.js Capture today's iRules authors as well as tomorrow's full DevOps authors EXTENDING TO NODE.JS BIG-IP • Launching iRules Language Extension on BIG-IP • Bringing Node.js community to DevCentral • 18M+ Developers WW • 7M Developers using node.js • 100k+ Node.js packages Source: Developer Population & Demographic Study, 2013 - Evans Data Corp PROGRAMMABILITY LEADER • 80% of F5 customers deploying iRules • 32% of all virtual servers have an iRule attached • 166k DevCentral users • 82k users participating in DevCentral iRules community Source: iHealth 2014 Data Q3
- 27. Application Data CenterCloud On-premises Off-premises User
- 28. Application Priorities On-premisesOff-premises User Cloud • Capture Tier-1 cloud providers • Joint demand creation programs • Service Creation
- 29. Cloud GARTNER MAGICQUADRANT Amazon Web Services Microsoft As of May 2014 CenturyLink CSC IBM (SoftLayer) Verizon (Terremark) Google Rackspace Virtustream Dimension Data VMware Fujirtsu HP Joyent GoGrid Amazon Web Services AT&T Dimension Data (OpSource) Google Cloud Platform HP ECS IBM Smart Cloud Microsoft Azure Rackspace/CenturyLink Verizon Cloud (Terremark) vCloud Air (VMware) In Program
- 30. Cloud GARTNER MAGICQUADRANT Amazon Web Services Microsoft As of May 2014 CenturyLink CSC IBM (SoftLayer) Verizon (Terremar k) Google Rackspace Virtustream Dimension Data VMware Fujirtsu HP Joyent GoGrid Amazon Web Services AT&T Dimension Data (OpSource) Google Cloud Platform HP ECS IBM Smart Cloud Microsoft Azure Rackspace/CenturyLink Verizon Cloud (Terremark) vCloud Air (VMware) In Program
- 31. Service Creation withVMware vCloud Air
- 32. Examples of ServiceCreation Opportunities Web Application Firewall as-a-Service Anti-DDoS as-a-Service Traffic Management/LB as-a-Service Application Acceleration as-a-Service
- 33. Application Data CenterCloud Converged Systems On-premises Off-premises User
- 34. Application Converged Systems Priorities On-premises Off-premises User Integrate and bundle Synthesis with: • FlexPod • HP CloudSystem • Microsoft Cloud Platform System • Vblock – VCE
- 35. Application Data CenterCloud Converged Systems On-premises Off-premises As-a-Service User
- 36. Application Priorities •Global expansion • Defense.net (anti-DDoS) • New offerings • Hybrid solutions On-premises Off-premises F5 Silverline User
- 37. F5 Silverline SubscriptionServices IP Intelligence Secure Web Gateway Defense.net Versafe Web Application Firewall Additional Services GA Q3
- 38. Application Data CenterCloud Converged Systems On-premises Off-premises As-a-Service User
- 39. Application On-premises Off-premises User As-a-Service Delivered on a subscription basis from the F5 cloud - F5 Silverline Data Center Via on-premise solutions Cloud Through marketplaces Converged Systems As a part of integrated ecosystem stacks
- 40. Application Hybrid Application Services On-premises Off-premises User
- 41. 5 Hybrid ApplicationServices 4 Software Defined Application Services 3 Cloud Ready 2 Broadened Application Services 1 Application Delivery Controller 41
- 42. $10 Billion AppServices $12 Billion FY2014 Cloud As-a-Service Security Core Traffic Mgmt Mobility Hybrid Application Services
- 43. DELIVER. EXPAND. INNOVATE. Solutions for an application world.
- 44. Будьте в курсесобытий, вступайте в нашу группу на LinkedIn!
Editor's Notes
- #2 INNOVATE: “Innovate and be recognized as a thought leader. MQ eight years in a rolw Introduce next-generation ADC architecture for hybrid clouds and software defined datacenters Launch a disruptive suite of hybrid application security services” EXPAND: Expand our business models – subscription licensing, cloud services and Silverline service delivery Expand our strategic partnerships with SDN and cloud technology leaders Expand our platform reach into new customer accounts and continue driving core share gains and acceleration into technology adjacencies (Security, SP Solutions and Cloud) Over 300 product features this year alone DELIVER: financial results and customer satisfaction
- #4 Talk to FAST, SECURE and AVAILABLE
- #5 Launched November 2113
- #7 Talk about Go-to-Market momemtun Cisco: Cisco Live: Milan, Melbourne & San Diego RA’s: ACI, VBlock certification Global webinar series Cisco ACI roadshows MSFT: TBD Vmware: RAs: Horizon View (VDI), NSX Vmworld Partner Exchange vForums, Vmware User Groups VMware Safe Passage NSX Lighthouse Program HP: HP Discover HP Global Partner Conference HP Technology Consulting Services HP Enterprise Services HP Enterprise Security Services
- #10 Account manager :Craig Ashwood SP in Australia – Kishore Putnam originally Traffic Mgmt, then they bought consolidation of services story – SDAS and added PEM and traffic steering. Point out ScaleN is really about additional scale up and blades – performance reasons Point out iRules (extensibility) to AFM module
- #11 Account Manager: Brian Gilbert Call out BIG-IQ’s future importance in the solution. Bottom line the message I worked with Scott is 3 fold: 1) If ACE replace was the only work we did this year we would have dropped from almost $13MM to 4.6 MM 2) The architecture sale of Synthesis and utilization of ASM, AAM, LTM and GTM enabled us to penetrate new JPMC Architectures which pulled through tons of business however the module penetration was not big yet. 3) We missed on the slide the importance of Big IQ which was just purchased but without the Big Interaction all year via early adopter and JPMC belief we would execute we would have never gotten where we are, and , in future graphic Big IQ need to be the base of all accelerated security Revenue. All that said I do not have a breakout by module as much of the critical pieces were purchased as BEST. Will work to get that but it will not be that big numbers. Reason is, in new DC’s they will buy 2 Viprions w Best that will pull then 10 LTM 10200’s . Next year we should see acceleration based on Big IQ functions required to compete in operating the security environment.
- #12 Key point: Synthesis and everything we’ve done over the past year is having an impact…a very positive one.
- #13 Leader for 8 consecutive years. Look at the change in the market and key players.
- #15 18% CAGR in Public Cloud adoption reaching $136 Billion in 2016
- #16 Source is "35th Annual SIM IT Trends Study," which was announced by The Society for Information Management. Written up on CIOinsight.com
- #17 Emphasize the central office component and NFV for SP customers
- #20 BIG-IQ and Application Visibility Reporting Launching BIG-IQ ADC providing ADC Management foundation - device lifecycle mngmt - LTM/GTM object management at scale - full throttle RBAC BIG-IQ is brining all different IT team (net, sec, apps) in the same room (IT silos collaborating) and forcing a conversation about Applications and Architecture
- #21 Total ADC Market Share is up 3.5 pts and vADC 6 pts Y/Y in 2014 Q3 results from Dell-Oro Cisco ACE, CSS and GSS Replacement Program — Total opportunity size = $1.6B Our “fair share” of 50% = $800M Captured so far: Americas $117M + RoW ~$100M (estimated) ~= $220M We have another $600M opportunity ripe for picking at current market share. Technology refresh: move from 1G to 10 G (server) and 10G to 40G (network) Platform refresh: new platform variants for NEBS, FIPS, SSD, SSL performance leadership, etc App and protocol fluency: Improve performance by 50% with the only HTTP 2.0 Gateway and new TCP Express SSL leadership with 1st SSL Crypto offload and connection mirroring capabilities Broadest application fluency including FIX and SIP Replicate DNS services in hybrid cloud environments Block access to malicious IPs with open service selection Optimized DNS resolving for most productive web browsing Industry leading Hyperscale DNS responses up to 200x for DDoS mitigation
- #22 Security wins for Q4FY14: 1. SMART, Philippines (Gi FW + PEM) a. Problem: Parental control to meet Government regulations recently. Here is Philippines govt., regulation b. We replaced Juniper SRX for Gi FW at SMART, and then used PEM for doing URL filtering for parent control 2. Sprint a. As of today, we are approved as a Gi FW vendor (Juniper used to be Gi FW Vendor) 3. NTT DoCoMo – DDOS win; we beat A10 here 4. Axiata, Malaysia, Gi FW 5. AT&T virtual FW (we had POC in Q4 and potential $2M product bookings next week (in Q1FY15) as a part of their connected car (NFV) project Gi Consolidation: 1. We have also seen increased momentum for Gi consolidation. Here are the customer wins in FY14 for consolidation and POCs in Q1FY15 FY14: a. FOXTEL b. SMART c. 2Degrees d. Hutch e. Optus 2. FY15 for consolidation POCs/engagement in Q1FY15: a. Sprint (PEM + Gi FW) b. KDDI Gi consolidation c. Orange VASCO d. Japan communications (MVNO) – PEM+LTM+CGNAT Service Provider: 200X highest DNS scale Highest scale data plane Most comprehensive anti-DDoS Security: 100% transparent fraud solution Strongest zero-day protection Always-on bot defense Most comprehensive anti-DDoS 10X most scalable access
- #23 Service Provider: 200X highest DNS scale Highest scale data plane Most comprehensive anti-DDoS Security: 100% transparent fraud solution Strongest zero-day protection Always-on bot defense Most comprehensive anti-DDoS 10X most scalable access
- #25 VE market is $200 million today, growing to $800 million in 2019
- #26 Four sizes to choose from: 100, 200, 400, and 1,000 VE’s And Good, Better, Best within each of those
- #27 NPM just passed 100,000 modules
- #28 1. We have complete coverage of the Gartner MQ. Most are already customers/partners. Our strategy includes evolving those relationships to include cloud service creation, more diversified business models and demand creation. Beyond the MQ we have a Global coordinated effort to recruit the industries top MSP/Cloud providers including Traditional DataCenter MSP’s, Telco’s who are evolving to offer Cloud-based services as well as born in the cloud emerging companies. Headcount has been the major investment item here. 2. Service creation. We already have a fairly extensive portfolio of partner-built service offerings around f5. LBaaS, GLBaaS, Application Acceleration, WAF. The next frontier is to evolve that to a Utility-based format in a repeatable fashion to that we can expose that catalog to all providers and help them to choose which services best fit their business. Again, do we talk to F5aaS? 3. We are starting to make Marketing investments in FY ’15 really for the first time to drive demand to the Cloud providers who are building F5aaS offerings. Our strategy is to take a Programmatic approach that give the Provider exposure through our sales and channel to our customers so customer have a clear sight –line to which Providers are offering F5-based services. 4. We are committed to making sure the F5 field and channel are compensated, educated and enabled to drive business to the cloud, regardless of model (utility, private, BYOL, Hybrid) In FY ’15 we are launching new compensation guidelines and channel Programs to this effect. 100/100 for MSP and Private Cloud on a WW basis as well as paying both the Cloud team and end user team on metered billing. (For AIM, this should suffice, for ISC we can provide the details if that is appropriate for your pitch). 5. Heavy investments in the back office to support metered business. We are looking at ways to engage Distribution here from an operational standpoint (billing, reporting, aggregation).
- #32 Disaster Recovery Service Creation – F5 GTM and VMware vCloudAir
- #37 33 DDoS attacks over 100Gbps so far in 2014 Posted on 08 October 2014. Arbor Networks released global DDoS attack data for Q3 2014
- #38 IPI: Associates known bad actors with IP addresses Known phishing sites, DDoS, botnets, scanners, etc. SWG: URL categorization and filtering Real-time content classification Anti-malware Defense.net Cloud-based DDoS mitigation service Break-down of multi-layer attacks for most efficient mitigation
- #40 Lead in: Software Defined Application Services Delivered via:
- #43 With our ADC, Security, Cloud and Mobility focus we’re expanding our market significantly and will be building upon this addressable market in the coming years. You’ll see us increase our application Services fabric performance Increase our catalog of application services Deliver on a single pane of glass vision While enabling our customer with new and simplified business models.
- #44 Deliver : 2015 financial results, product quality and delight our customers Expand: Capitalize on our expanded TAM: Security SP Solutions Cloud Servcies and Silverline service delivery Strategic partnerships w/ SDN, Application, Cloud, etc business model innovation – GBB, VLS and Subscription licensing Innovate: continue to drive thought and product leadership across all we do, driving Hybrid Application Services for the next decade