The key insights document provides an overview of digital trends in Brazil in 2012 and their implications for 2013. It found that media fragmentation is accelerating as consumers use multiple devices throughout the day. Major events in 2012 showed people switching between devices to stay updated. Looking ahead, the focus will be on the growth of mobile usage and the declining importance of PCs. Social media captured the most time spent online in Brazil in 2012, seeing a 167% increase. Retail was also a growing category. These trends point to an increasingly mobile, social and multi-platform digital experience for Brazilian consumers in 2013.