Olivier de Montchenu, MD at Euronews, presents how a world news app can benefit hoteliers through NetTV on Philips MediaSuite. Presented on Sept 22, 2011 during the Philips 2011 Partner Seminar at the Renaissance Amsterdam Hotel.

1. Philips Seminar/ Amsterdam sept 22 , 2011

2. Inside euronews
a multicultural team
languages
spoken within euronews
different
nationalities
a newsroom composed
of journalists
a total of employees

3. multiple language services
pick-up the ones you want according to the profile of your guests
euronews broadcasts simultaneously 11 services
English Russian German Italian
French Spanish Portuguese Ukrainian
Arabic Turkish Persian
How to change the language service?
IP SYSTEMS AND FREE-TO-AIR audio can be changed with the remote control
PAY DIGITAL CABLE OR SATELLITE ask your local pay TV providers
ANALOGUE SYSTEM one audio only per channel that can be changed
at the head end by the hotel management
more

4. Worldwide coverage
Number 1 in Europe, Middle-east & Africa
• via cable, digital satellite, IPTV and terrestrial windows
• 350 million households in 155 countries
• #1 news channel in Europe/Middle-East/Africa
Million households in EMEA
euronews 256
CNN Int 198
BBC WN 126
France 24 125
Sky News 89
Source: inTV distribution Q3 2010 / Q1 2010 for CNN & Sky News – Q2 2011 for euronews

5. euronews is available free-to-air
Astra 1L tp 91 Hot Bird 6 tp 94 Turksat 3A Eurobird 1
Arabsat Badr-4 Nilesat 101 Asiasat 5

6. Audience leader
Number 1 in Europe
• 6.7 million daily viewers in 43 European countries
• Three times bigger than CNN International
Cable & Satellite Terrestrial
3 618 3 073
2 014
1 197

7. viewers profile
Mostly male audience
Successful
aged 47
in their career
well-educated
frequent
business travellers
Opinion leaders Curious, extroverted
and and
decision makers open to other cultures

8. A programme line-up fitting hotel guests needs
news
Hour
business
markets  Newscast every 15 minutes from
ad break
06:00 to 10:00 CET
sport
AM  every 30 minutes the rest of the day
news
 Short format programmes
ad break
sport  In the viewer’s language
Hour + 30’ programme
no comment
weather

9. Consumption trends are changing
news on demand – at home, at work and on the move
allowing the affluent and time-poor community to the right content on the right platform at the right time
TV
360
Cable,
satellite,
terrestrial,
IPTV,
Smart TV home work
Online
Website, live
Mobile streaming, Video on
Live
On the Demand, interactive
streaming, move services, social media
mobile
website &
applications While travelling euronews fits
1.5m hotel rooms, on the digital world:
board airlines, airports - short format
& train stations - multilingual

10. We have changed our content distribution
providing content on all digital platforms
MOBILE
ONLINE
VIDEO
m.euronews.net, no
euronews.net: 5,800 comment iPhone video-on-demand:
videos and 310,000 application and Live on 26 euronews, YouTube and
articles available anytime mobile networks Dailymotion.
& Live streaming
3.2 million monthly views
live streaming: Real,
Livestation
SOCIAL MEDIA SMART TV
Facebook fan page and
twitter updates
more new media mobile networks on the move

11. Smart TV
the future of TV
123 million connected TV sets by 2014
100% of the market by 2016
Source : (1) Display Search (2) estimation GFK

12. euronews app for Philips Net TV
available on Mediasuite
News at any time in the viewer’s language
available worldwide

13. euronews’ app on Smart TV platforms
consumer behaviour
 About 2.5 million page views since beginning of the year
 An average of 3 to 4 pages or videos per visit
 News driven:
 80% of videos streamed are news
Unique browsers per hour (index 100 av. day)
 Following major news events (Japan Tsunami), 180
March ‘11 had 3 times more unique browsers
160
than average
140
 53% of traffic in English language
120
average
 Traffic from 99 countries worldwide (Aug ‘11) 100
 Top 5 countries are Germany, UK, Netherlands, 80
and France. 60
 Brazil is 13th, Turkey 16th and Japan 23rd. 40
 On Philips Net TV, Germany is #1 followed by 20
Russia and the Netherlands CET
0
6 8 10 12 14 16 18 20 22 0 2 4
Source : Comscore Digital Analytix

14. Thank you