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Programme: Social Media Training @ EBU
- 1. SOCIAL MEDIA: YOU CAN DO IT PROGRAMME TUESDAY 12 JULY 2011 – INTERNAL TRAINING AT EBU, GENEVA, SWITZERLAND Objectives − Identify and choose the relevant tools in the current social media toolbox − Understand how social media can be used in a successful manner to enhance the activities of your department − Through examples of best practices, understand the power of social media and get inspired MORNING SESSIONS 09:00 – 09:30 Introduction − Ignasi Guardans and Nathalie Labourdette − Course principles − Ice breaker: objectives and round the table 09:30 – 10:00 Module 1 – Evangelization − Getting hot − Social Media in the world, facts and figures − Companies that are doing it right 10:00 – 10:15 Guest Speaker – Justin Kings − Best Practices around Europe − Q&A 10:15 – 11:00 Module 2 – P.O.S.T. Methodology − Listening − People − Objective 11:00 – 11:15 Coffee break W W W . P O S I T I V E V I B E S . C H 1
- 2. 11:15 – 12:00 Module 2 – P.O.S.T. Methodology − Strategy − Tools: categories 12h00 – 13h00 Module 3 – Build your toolbox − Historical players − New comers − Monitoring tools − Q&A 13h00 – 14h00 Lunch break AFTERNOON SESSIONS 14h00 – 14:20 Guest Speaker – Justin Kings − Guidelines − Workflow 14h20 – 14:35 Module 4 – Case Study: Eurovision Young Dancer − Presentation of the case 14h35 – 15h25 First part of the case − People − Objectives − Debriefing 15h25 – 16h30 Second part of the case − Strategy − Tools − Debriefing 16h30 – 17:00 Module 5 – Wrap up − Key takeaways − Evaluation 17h00 End of the Training W W W . P O S I T I V E V I B E S . C H 2