The document discusses the impact and demographics of Twitter, highlighting its role as a news feed with 200 million active users and 65 million daily tweets. It notes that 25% of users follow brands, and while more women use Twitter, men are more active participants. Additionally, the platform plays a significant role in emergencies, politics, and business promotion, with trends reflecting timely topics and user engagement.

1. Twitter and YouthBy Nikhil Narayan

2. TwitterTwitter is a social networking and micro blogging websiteCurrent estimate of active users – 200 million65 million tweets a day 800,000 search queries per dayTweets – 140 character messagesSource : http://en.wikipedia.org/wiki/Twitter2Jack Dorsey – Creator of Twitter

3. Twitter Demographics 2010

4. Points to Note 25% of twitter users follow a brand

5. 67% of brand followers purchase the same brand

6. 30% of the users belong to Young Professional category (Age: 25 to 34 yrs)

7. More women users than men

8. 50 million accounts merely follow other users rather than posting their own messages.Sourcehttp://www.yourdigitalspace.com/2010/12/facebook-and-twitter-demographics-2010/4

9. Points to NoteTwitter is becoming more of news feed than a social network

10. Only 21% are ‘true users’

11. Twitter has world wide traffic rank of 9

12. In India Twitter stands at 8th position in terms of traffic

13. Workplace is the number one browsing location for accessing twitter !!!Source http://money.cnn.com/2010/03/10/technology/twitter_users_active/ and alexa.com statistics5

14. Presence In India 8% reach among Indian internet users

15. 7.4% worldwide reach

16. This figure converts to 5.6 million twitter users in India