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External Scanning of Food
Retail Industry

Presenter
Chandrmouli Singh
2

Flow of Presentation
 Global Scenario
 Indian retail outlook
 PESTEL
 Threats and opportunities
 Conclusion

Institute of Agri Business Management Bikaner

12/19/2013
Global Scenario (2011-12)

3

Share of
Share of Organized Unorganized Retail
Total Retail Sales (USD)
Retail (%)
(%)
$2,983,000,000,000
85%
15%

Country
USA
Japan

$1,182,000,000,000

66%

34%

China

$785,000,000,000

20%

80%

United Kingdom

$475,000,000,000

80%

20%

France

$436,000,000,000

80%

20%

Germany

$421,000,000,000

80%

20%

India

$322,000,000,000

4%

96%

Brazil

$284,000,000,000

36%

64%

Russia

$276,000,000,000

33%

67%

South Korea

$201,000,000,000

15%

85%

Institute of Agri Business Management Bikaner

Contd.

12/19/2013
4
Organization

Sales
($ Billion)

Walmart
Carrefour

Origin
446.41 USA
149.1 France

Tesco

104.51 United Kingdom

Metro Group

102.27 Germany

Aeon

95.89 Japan

Seven & I

93.23 Japan

Kroger

86.28 USA

Institute of Agri Business Management Bikaner

12/19/2013
5

Indian Retail Outlook
 India retail industry:
15% of GDP and 8% of employment
Net worth of ₹
18673 billion (2012)
No. of Kirana stores 12 million
Share of organized retail 7% (2011)
Expected growth of organized retail
21% of total

Large consumer base
Source: Productivity News April-June 2013
Institute of Agri Business Management Bikaner

12/19/2013
6

PESTEL

Institute of Agri Business Management Bikaner

12/19/2013
7

 Political
 Economical
 Social
 Technological
 Ecological

 Government
regulation
 FDI limit
partnership

rules
and

and

foreign

 Small
Kirana
shops:
source of party fund

 Legal

Institute of Agri Business Management Bikaner

Contd.

12/19/2013
8

 Political

 Capital intensive business

 Economical

 High operating cost

 Social

 FDI

 Technological

 Degree
of
discrimination

 Ecological

 Legal

Institute of Agri Business Management Bikaner

price

 Availability of inexpensive
labour

Contd.

12/19/2013
9

 Political
 Economical
 Social
 Technological
 Ecological

 Legal

Institute of Agri Business Management Bikaner

 Increase in no. of tier II
cities
 Increasing
purchasing
power of Indians
 Attraction
westernization

towards

 Purchasing behaviour of
Indian customer

Contd.

12/19/2013
10

 Political

 Computerization

 Economical

 E-Commerce

 Social

 Database management

 Technological
 Ecological

 Improved supply
management

 Legal

 Food processing

Institute of Agri Business Management Bikaner

Contd.

chain

12/19/2013
11

 Economical

 Diverse
climatic
conditions of India

 Social

 Ample production

 Political

 Technological
 Ecological

 Legal

Institute of Agri Business Management Bikaner

Contn….

12/19/2013
12

 Political

 Supremacy of Government

 Economical

 Quality
parameters

 Social
 Technological
 Ecological

 Legal

Institute of Agri Business Management Bikaner

standard

 Rules
and
related to FDI

regulation

 Liberalized economy

Contn….

12/19/2013
13

Threats and Opportunities
Threats

Opportunities

 Political instability

 Huge consumer base
 Untapped rural India

 Inefficient supply chain
 Small Kirana stores

Institute of Agri Business Management Bikaner

 Increasing purchasing
power
 Diverse production
 Emergence
and
acceptance of private
labels
12/19/2013
14

Conclusion
 Political factor is a major factor of concern,
however innovation in organise retail business can
overcome of obstacles
 Public private partnership model in government
run cooperative stores
 Even small traders can go for Business to
Business initiatives

Institute of Agri Business Management Bikaner

12/19/2013

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External scanning of food retail industry

  • 1. External Scanning of Food Retail Industry Presenter Chandrmouli Singh
  • 2. 2 Flow of Presentation  Global Scenario  Indian retail outlook  PESTEL  Threats and opportunities  Conclusion Institute of Agri Business Management Bikaner 12/19/2013
  • 3. Global Scenario (2011-12) 3 Share of Share of Organized Unorganized Retail Total Retail Sales (USD) Retail (%) (%) $2,983,000,000,000 85% 15% Country USA Japan $1,182,000,000,000 66% 34% China $785,000,000,000 20% 80% United Kingdom $475,000,000,000 80% 20% France $436,000,000,000 80% 20% Germany $421,000,000,000 80% 20% India $322,000,000,000 4% 96% Brazil $284,000,000,000 36% 64% Russia $276,000,000,000 33% 67% South Korea $201,000,000,000 15% 85% Institute of Agri Business Management Bikaner Contd. 12/19/2013
  • 4. 4 Organization Sales ($ Billion) Walmart Carrefour Origin 446.41 USA 149.1 France Tesco 104.51 United Kingdom Metro Group 102.27 Germany Aeon 95.89 Japan Seven & I 93.23 Japan Kroger 86.28 USA Institute of Agri Business Management Bikaner 12/19/2013
  • 5. 5 Indian Retail Outlook  India retail industry: 15% of GDP and 8% of employment Net worth of ₹ 18673 billion (2012) No. of Kirana stores 12 million Share of organized retail 7% (2011) Expected growth of organized retail 21% of total Large consumer base Source: Productivity News April-June 2013 Institute of Agri Business Management Bikaner 12/19/2013
  • 6. 6 PESTEL Institute of Agri Business Management Bikaner 12/19/2013
  • 7. 7  Political  Economical  Social  Technological  Ecological  Government regulation  FDI limit partnership rules and and foreign  Small Kirana shops: source of party fund  Legal Institute of Agri Business Management Bikaner Contd. 12/19/2013
  • 8. 8  Political  Capital intensive business  Economical  High operating cost  Social  FDI  Technological  Degree of discrimination  Ecological  Legal Institute of Agri Business Management Bikaner price  Availability of inexpensive labour Contd. 12/19/2013
  • 9. 9  Political  Economical  Social  Technological  Ecological  Legal Institute of Agri Business Management Bikaner  Increase in no. of tier II cities  Increasing purchasing power of Indians  Attraction westernization towards  Purchasing behaviour of Indian customer Contd. 12/19/2013
  • 10. 10  Political  Computerization  Economical  E-Commerce  Social  Database management  Technological  Ecological  Improved supply management  Legal  Food processing Institute of Agri Business Management Bikaner Contd. chain 12/19/2013
  • 11. 11  Economical  Diverse climatic conditions of India  Social  Ample production  Political  Technological  Ecological  Legal Institute of Agri Business Management Bikaner Contn…. 12/19/2013
  • 12. 12  Political  Supremacy of Government  Economical  Quality parameters  Social  Technological  Ecological  Legal Institute of Agri Business Management Bikaner standard  Rules and related to FDI regulation  Liberalized economy Contn…. 12/19/2013
  • 13. 13 Threats and Opportunities Threats Opportunities  Political instability  Huge consumer base  Untapped rural India  Inefficient supply chain  Small Kirana stores Institute of Agri Business Management Bikaner  Increasing purchasing power  Diverse production  Emergence and acceptance of private labels 12/19/2013
  • 14. 14 Conclusion  Political factor is a major factor of concern, however innovation in organise retail business can overcome of obstacles  Public private partnership model in government run cooperative stores  Even small traders can go for Business to Business initiatives Institute of Agri Business Management Bikaner 12/19/2013

Editor's Notes

  1. OrganizationSales($ Billion)Walmart446.41carrefour149.01Tesco104.51Metro Group102.27