Microsoft Azure is a cloud computing platform and an online portal to access and manage resources and services provided by Microsoft. Microsoft Azure was launched on 1 February 2010. It was originally announced as ‘Project Red Dog’ in 2008. Extentia, a Merkle Company, is a global technology and services firm that helps clients transform and realize their digital strategies. With a unique Experience Centric Transformation approach, our ground-breaking solutions are in the space of mobile, cloud, and design. Our team is differentiated by an emphasis on excellent design skills that they bring to every project. Focused on enterprise mobility, cloud computing, and user experiences, we strive to accomplish and surpass their customers’ business goals. Our inclusive work environment and culture inspire team members to be innovative and creative and to provide clients with an exceptional partnership experience. Expand your digital horizons with us. We will help you transform your business and surpass your goals. https://www.extentia.com/ Write to us at inquiries@extentia.com

1. Extentia, a Merkle Company | Confidential | www.extentia.com
UNDERSTANDING
MICROSOFT AZURE

2. Extentia, a Merkle Company | Confidential | www.extentia.com
• Microsoft Azure is a cloud computing platform
and an online portal to access and manage
resources and services provided by Microsoft
• Microsoft Azure was launched on 1 February
2010. It was originally announced as ‘Project
Red Dog’ in 2008
• It now caters to millions of applications,
integrations, and customers. Azure provides
over 200 products and services that are
accessible over the public internet
• Since its launch, it has grown to be the second-
largest public cloud platform
• It is a fast, flexible, and affordable platform. It
currently has data centers in 42 regions all over
the world. Its pricing and capabilities make it
one of the best public clouds in the market
About Microsoft Azure

3. Extentia, a Merkle Company | Confidential | www.extentia.com
• Microsoft Azure owns 22% of the
market share in the second
quarter of 2021
• While the other two in the top
three public cloud platforms,
AWS (Amazon Web Services)
owns 33% and GCP (Google
Cloud Platform) owns 8%. Azure
services are currently used by
80% of fortune 500 companies
According to Statista

4. Extentia, a Merkle Company | Confidential | www.extentia.com
• Azure is used for building, testing, deploying, and
managing applications and services
• It uses large-scale virtualization at Microsoft data
centers worldwide and offers more than 600
services and 4 different forms of cloud computing:
Infrastructure as a service (IaaS), platform as a
service (PaaS), software as a service (SaaS), and
serverless
• It provides a range of cloud services such as
compute, analytics, storage, and networking
• It enables subscribers to access all services by Azure
to create cloud-based resources like virtual
machines and databases; subscribers have the
flexibility to pay-as-they-go and reduce fixed costs
• It also supports multiple programming languages
like C#, Nodes, Js, Java, etc.
Exploring Microsoft Azure

5. Extentia, a Merkle Company | Confidential | www.extentia.com
• Azure cloud service has established
itself to sync well with legacy Microsoft
solutions, which have been used by
companies for eons now
• Business software solutions powered
by clouds have proven to be
advantageous to businesses around the
world more than ever
• Microsoft Azure helps small to
medium-sized businesses overcome
and manage challenges and assists
them in achieving their respective
goals
How Microsoft Azure Works

6. Extentia, a Merkle Company | Confidential | www.extentia.com
• Cloud computing is a platform that provides access
to computing resources over the internet
• It delivers various services through the internet,
including data storage, servers, databases,
networking, and software
• It can be considered a Virtual Hosting Solution that
shifts all the crunching and processing data to
massive computer clusters far away in cyberspace
• Because of which data is available on a global
network with facilities for accessing, sharing, and
collaborating, irrespective of the users' location.
• There are different types of cloud – public, private,
and hybrid
Cloud Computing and its Deployment Models

7. Extentia, a Merkle Company | Confidential | www.extentia.com
• Provides their services on servers
and storage on the internet
• Operated by third-party companies
managing and controlling the
hardware, software, and general
infrastructure
• Follows a multi-tenant architecture
with a pay-as-you-go pricing model
• Offers hassle-free infrastructure
management has high scalability
and maximum availability
Public Cloud

8. Extentia, a Merkle Company | Confidential | www.extentia.com
• Only one specific organization owns a
private cloud, and therefore it is also
known as an internal or a corporate model
• The server can be hosted externally or
located in the organization's on-site data
center
• Follows a single-tenant architecture with
on-premises hardware with direct control
of underlying cloud infrastructure
• Provides wider opportunities for
customizing the infrastructure to the
company's requirements
• Has high security, privacy, and reliability
Private Cloud

9. Extentia, a Merkle Company | Confidential | www.extentia.com
• Allows the movement of data and
applications between public and
private clouds
• Allows companies to mix and match
the facets of the three types that best
suit their requirements
• Provides more flexibility, deployment
options, and optimization of existing
infrastructure, security, and
compliance for business
• Offers enhanced scalability, flexibility,
and reasonable price
Hybrid Cloud

10. Extentia, a Merkle Company | Confidential | www.extentia.com
Application of Microsoft Azure in various
industries

11. Extentia, a Merkle Company | Confidential | www.extentia.com
• According to 451 Research data, 79% of banks
use Microsoft Azure
• Azure delivers differentiated customer
experiences, drives real-time payments to
manage risk across the enterprise, and
optimizes financial crime
• Let's look at how Azure is used in the financial
industry,
• Personalize Banking: based on accurate insights
make every customer experience personalized
through insights, that reveal opportunities
• Modernize Services: unlock global scale and
enable continuous innovation with hybrid or cloud
strategy
• Detect Fraud: identify suspicious behavior and
assess risk while staying fully compliant with
changing regulatory measures
Microsoft Azure in Finance

12. Extentia, a Merkle Company | Confidential | www.extentia.com
• It aims to optimize everything from fieldwork to customer
experience. And modernize operations to speed response
rates, boost efficiency and reduce costs
• The azure digital twin is a solution that spreads across the
energy industry and helps organizations realize value by
empowering them to model and build a scalable and secure
digital model of their environment
• Azure tools and services help tackle challenges and optimize
fieldwork to user experience end-to-end
• Let's look at how Azure is used in the Oil and Gas industry,
• It visualizes reservoir simulations to increase drilling hit rates
using high-performance computing (HPC)
• It improves decision-making and reservoir production using IoT
drilling sensors and advanced analytics
• Manage and extend lifecycles with predictive maintenance using
Azure IoT Solution Accelerators
Microsoft Azure for Energy

13. Extentia, a Merkle Company | Confidential | www.extentia.com
• Azure for retail aims to deliver personalized
experiences, optimize supply chains, and
reimagine multichannel retail
• Let's look at how Azure is used in the retail
industry,
• Personalization: consolidate customer data
sources for 360 views of your customer to drive
relevant offers to grow revenue and improve
customer experience
• Supply chain optimization: optimize supply chains
and enhance product and service delivery with
advanced insights and analytics, which optimize
planning and improve fulfillment and logistics
• Omni-channel optimization: provide a seamless
customer journey that enables customers to
switch platforms, devices, and channels while still
having a connected multichannel retail experience
Microsoft Azure for Retail

14. Extentia, a Merkle Company | Confidential | www.extentia.com
• Azure aims to deliver better health insights
and outcomes by enhancing patient
engagement, empowering health team
collaboration, and improving clinical
informatics with cloud capabilities
• Let's look at how Azure is used in the
health industry,
• Genomics: power genome sequencing and
unlock new insights into human biology with
the performance and scalability of a world-
class supercomputing center
• Clinical Analytics: to build mission-critical
solutions that analyze images, comprehend
speech and make predictions, and imitate
other intelligent human behaviors using
Azure AI
Microsoft Azure for Health

15. Extentia, a Merkle Company | Confidential | www.extentia.com
Thank You!
Write to us at inquiries.extentia.com to learn more
More about Extentia’s Internet of Things (IoT) offerings at www.extentia.com