Support has never been stronger for startups and the opportunities for finding finance are vast. Although each method has its benefits, many drawbacks also exist. As a result, it is essential to research the funding possibilities in order to find the perfect match (or matches) for your startup.

1. FUNDING YOUR
STARTUP
A guide to finding finance

2. Contents
■ Before Your Search
Begins
■ Finding Finance
■ Bootstrapping
■ Crowdfunding
■ Family and Friends
■ Traditional Lenders
■ Angel Investors
■ Venture Capitalists
■ Incubators
■ Accelerators
■ How Extentia Can Help

3. Before Your Search Begins
■ You need:
■ High quality business plan
■ Confidence in your idea
■ To be prepared to network
■ Extensive market research
■ The perfect pitch deck

4. Finding Finance
■ Support for startups has
never been stronger
■ There are many options
for financing your idea
■ Each method has its own
benefits and drawbacks
■ It is important to do your
research and choose the
perfect option for you
and your startup

5. Bootstrapping
■ Some startups begin with
minimal financial
resources
■ Instead of relying on
external input, they use
personal savings
■ This can involve working
part-time or building up
debt
■ Can be slow and risky

6. Crowdfunding
■ Involves finding funding
from a large number of
people
■ This is often via the
internet or subscriptions
■ You are encouraged to
perfect your business
plan before showing to
your huge audience

7. Crowdfunding Example: Kickstarter
■ The world’s largest funding
platform for creative
projects
■ Encourages thousands of
amazing startups
■ Startups upload their ideas
■ Users choose whether to
donate

8. Family and Friends
■ 38% of startups receive some funding from friends and
family
■ This encourages other forms of funding and
demonstrates confidence

9. Traditional Lenders: Bank Loans
■ Bank loans need an understanding of your business and
the risks associated with it
■ It is important to have:
■ High credit score
■ Steady revenue
■ Confidence
■ The government can also offer support
■ The Startup India initiative is helping startups find
funding via the MUNDRA bank endeavor

10. Traditional Lenders: Bridge Loan
■ Short-term loans can provide what you need until
another method of funding is secured
■ Large fees tend to be associated with bridge loans
■ Annual rates can be more than 10%
■ Quick and easy
■ Very high risk

11. Angel Investors
■ An angel investor is an affluent
individual
■ The investor provides capital
for a startup business
■ Convertible debt or ownership
equity are commonly offered in
exchange for the funding

12. Venture Capitalists
■ Venture Capitalists (VCs) invest their capital in startups
■ Startups need to demonstrate potential for long-term
growth
■ The illiquidity makes such investments risky
■ Real potential for impressive returns
■ Returns depend on success of startup
■ VCs can often influence decisions

13. Incubators
■ Incubators help startups to solve common problems faced
■ Workspace
■ Funding
■ Mentoring
■ Training
■ Incubators tend to focus on a particular market
■ Working together is key!

14. Accelerators
■ Accelerators work over a set time frame and are very
selective
■ Provide everything necessary:
■ Mentors
■ Finance
■ Networking
■ Interns
■ Infrastructure
■ They accelerate you into success!

15. Accelerator Example: Amplifi
■ Extentia has recently partnered with Amplifi
■ The accelerator is the first of its kind in India
■ Amplifi offers a rigorous program for B2B (Business to
Business) SaaS (Software as a Service) startups
■ Provides everything crucial for success

16. How Extentia Can Help
■ Our dedicated Startup Consulting Team are passionate
about providing the knowledge startups need for success
■ To find out more please visit us here

17. THANK YOU!
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