Export potential

1. Export Opportunities for
Agro-based Products

2. India’s Agri Exports: Potential
The size of the global food trade is about
USD 650 bn.
Value of India’s agri exports is about USD 10
bn i.e. less than 1.50%.
India has one tenth of world’s arable land
(size is more than China’s).
It has rich and diverse agro climatic zones
with more than 50 major crops.
One fifth of world’s irrigated land.
2nd largest producer of fruits and vegetables.
3rd largest producer of agri commodities
(largest in food grains).

3. Agri Exports – India’s
N
o
P.
o
1
tP
er
o
nd
tu
iac
e
lr
of Tea, Mango, Banana, Cashew,
Cauliflower, Okra, Pulses, Milk etc.
Largest producer, consumer and
spices.
The country is a treasure house
aromatic plant species.
Exports are mainly confined to
exporter of
of medicinal
commodities.
Tremendous scope for value addition.
In horticulture products, India has certain
great opportunity for
competitive advantages.
WTO regime provides
exports.
exporter of
of medicinal
commodities.

4. 4
Milk
Largest Producer
91 Mn T
F & V
#2 in the world
151 Mn T
Food Grains
#2 in the world
(220 Mn T)
Cattle / buffaloes
Largest in the world
283 million
Tea
Largest Producer
(0.85 Mn T)
Sugarcane
# 2 in the world
(245 Mn T) Goat & Sheep
182 million
Fisheries
Marine: 2.7 MnT
Inland : 3.1 MnT
India is the front ranking producer of many perishable commodities

5. Agri Exports: What Constrains
Us?
Low productivity due to inappropriate cultivation
practices and improper harvest methods. This
affects international competitiveness.
Inadequate infrastructure.
Too many middlemen in the procurement chain.
Lack of contract farming practices.
Quality problems due to poor post-harvest
management. Inadequacy of domestic quality
standards.
Not able to meet stringent SPS/Codex
requirements of developed countries.
No clear focus on exports due to vast domestic
market with low quality standards.

6. Gap Between Farmers and
Exporters
Farmers Exporters
Inputs
Infrastructure
Storage
Transportation
Technology
Finance
QualityAssurance
Training

7. Broken Agri Chain in India
Production
•Poor extension
•Supply of inputs
•Low productivity
•Outdated farming
practices
Supply Chain Processing Marketing
• High wastage
•Lack of storage
• Poor transportn.
• Many
intermediaries
• No assured
supply of inputs
• Lack of
processing facility
•T
echnology
•Poor infrastructur
•Lack of grading
• No market
linkages
Broken chain increases credit risk and limits credit flow

8. Qty in MT; Value in Lakhs
Rs
Export Statement of APEDA
Products

9. Qty in MT; Value in Lakhs
Rs
Export Statement of APEDA
Products

10. Qty in MT; Value in Lakhs
Rs
Export Statement of APEDA
Products

11. Product Major Markets
Floriculture USA, Japan, UK, Netherlands & Germany
Fruits & Vegetable Seeds
Pakistan, Bangladesh, USA, Japan &
Netherlands
Fresh Onions
Bangladesh, Malaysia, Sri Lanka, UAE, Pakistan
& Nepal
Other Fresh Vegetables UAE, Bangladesh, Pakistan, Nepal & Sri Lanka
Walnuts Spain, Egypt, Germany, UK & Netherlands
Fresh Mangoes UAE, Bangladesh, UK, Saudi Arabia & Nepal
Fresh Grapes Netherlands, UK, UAE, Bangladesh, Belgium
Other Fresh Fruits
Bangladesh, UAE, Netherlands, Nepal, Saudi
Arabia
Dried & Preserved
Vegetables Russia, France, USA, Germany & Spain
Mango Pulp
Saudi Arabia, Netherlands, UAE, Yamen,Arab
Republic & Kuwait
Pickles & Chutneys Russia, USA, Belgium, Netherlands & France
Other Processed Fruits USA, Netherlands, UK, UAE & Saudi Arabia
Groundnuts
Indonesia, Malaysia, Philippines, UK &
Singapore
Major commodities and the importing country

13. Exports: Share of Tamil Nadu
Product % share of TN in
India
Electronic hardware & IT 10.64%
Engineering goods 11.05%
Textiles & Garments 18.30%
Leathers & Leather goods 33.00%
Agro & Processed foods 5.52%
Chemicals & Allied products,
including basic chemicals, pharma &
cosmetics
10.95%
Ores & Minerals 18.30%
Marine Products 21.15%

14. TN EXPORTS – AGRO & PROCESSED FOODS
0
1400
1200
1000
800
600
400
200
Pulses,
Cereals,
Rice
Basmati
Rice Dairy, Floricult Sugar &
(Other Meat, ure Mollasse
Groundn
ut
Spirit &
Beverag
Castor
Oil
Fruits,
Vegetabl
Seeds than Polutry products s es es,
2006-07 153 12 205 248 167 1248 353 8 12 1135
2007-08 1113 6 379 408 167 1136 467 21 9 1076
Rs.
Crores

15. Agricultural and Processed Food
Products Export Development Authority
(APEDA)
The Agricultural and Processed Food
Products Export Development Authority
(APEDA) was established by the Government
of India under the Agricultural and Processed
Food Products Export Development Authority
Act passed by the Parliament in December,
1985. The Act (2 of 1986) came into effect
from 13th February, 1986 by a notification
issued in the Gazette of India: Extraordinary:
Part-II [Sec. 3(ii): 13.2.1986). The Authority
replaced the Processed Food Export
Promotion Council (PFEPC).

16. APEDA - ASSIGNED FUNCTIONS
Development of industries relating to the scheduled
products for export by way of providing financial
assistance or otherwise for undertaking surveys and
feasibility studies, participation in enquiry capital
through joint ventures and other reliefs and subsidy
schemes;
Registration of persons as exporters of the
scheduled products on payment of such fees as may
be prescribed;
Fixing of standards and specifications for the
scheduled products for the purpose of exports;
Carrying out inspection of meat and meat products in
slaughter houses, processing plants, storage
premises, conveyances or other places where such
products are kept or handled for the purpose of

17. APEDA - ASSIGNED FUNCTIONS
Improving of packaging of the Scheduled products;
Improving of marketing of the Scheduled products
outside India;
Promotion of export oriented production and
development of the Scheduled products;
Collection of statistics from the owners of factories or
establishments engaged in the production,
processing, packaging, marketing or export of the
scheduled products or from such other persons as
may be prescribed on any matter relating to the
scheduled products and publication of the statistics
so collected or of any portions thereof or extracts
therefrom;
Training in various aspects of the industries

18. APEDA is mandated with the responsibility of export promotion
and development of the following scheduled products:
Fruits, Vegetables and their Products.
Meat and Meat Products.
Poultry and Poultry Products.
Dairy Products.
Confectionery, Biscuits and Bakery Products.
Honey, Jaggery and Sugar Products.
Cocoa and its products, chocolates of all kinds.
Alcoholic and Non-Alcoholic Beverages.
Cereal and Cereal Products.
Groundnuts, Peanuts and Walnuts.
Pickles, Papads and Chutneys.
Guar Gum.
Floriculture and Floriculture Products
Herbal and Medicinal Plants
APEDA – Monitored Products

19. What is Agri Export Zone ?
Agri export Zone attempts to take a look at
an identified produce/ product or a group or a
group of produce/ products sourced from a
geographically contiguous area with a view to
comprehensively addressing all the issues
relating to each stage of the entire value
chain, from farm to the ultimate consumer

20. Agri Export Zones - TN
Commodity Location
Cut flowers Hosur (Dharmapuri and
Krishnagiri)
Flowers Nilgiris Dt.
Mango Madurai, Theni, Dindigul,
Virudhunagar, Tirunelveli
Dt.
Cashew Cuddalore, Thanjavur,
Pudukkottai and Sivaganga
Dt.
Proposed

21. What does AEZ entail ?
Utilise existing interventions in a
coordinated manner to promote exports
(“Convergence”)
Partnership of farmers, processors,
exporters, State Government agencies and
Central Government agencies.
Focus on important issues.

22. Agri Exports activities
MARKET IDENTIFICATION OF PRODUCT
& QUALITY PARAMETERS
MARKETING INPUTS SEEDS, FERTILIZER, NUTRIENTS
WATER, PESTICIDES, CREDIT
TRANSPORATION PRE HARVEST TECHNOLOGY & PRACTICES
RESEARCH &
DEVELOPMENT
PACKAGING
PROCESSING
SORTING & GRADING
TRANSPORTATION POST HARVEST HARVESTING TECHNOLOGY & PRACTICES
1. DOA
PARTNERSHIP
2. NHB
3. MFPI
4. SFAC
5. DGFT
6. MOA
2. DOH
3. MARKETING BOARDS
4. SIDC
5. SEB
6. FINANCE DEPTT.
7. RESEARCH AGENCIES
STATE GOVT. &
ITS AGENCIES
CENTRAL GOVT.
& ITS AGENCIES
1. APEDA

23. What does AEZ entail ?
Fiscal
Financial
Legal
Tariff & Non
tariff Related
issues
Excise, Custom, Sales Tax, Mandi Tax etc. rebate by central
and State agencies
: Schemes of APEDA, NHB, MFPI, MOAetc.
Monetary
: Reduction in interest on credit by banks
Administrative
: Manpower requirement for research & extensionrelated
activities
: Amendment of regulations with regard to movement of
goods, institutional arrangement for consistent supply of
produce etc.
: Import of duties, product standards, pesticideresidues,
Codex, etc.

24. Agri Products - Exports
India's exports of Processed Food was Rs. 31551.99
Crores in 2013-14, which including the share of
products like:
Mango Pulp (Rs. 772.97 Crores),
Dried and Preserved Vegetable (Rs. 742.74 Crores),
Other Processed Fruit and Vegetable (Rs. 2,266.66
Crores),
Pulses (Rs. 1,746.34 Crores),
Groundnuts (Rs. 3,187.69 Crores),
Guargum (Rs. 11,734.51 Crores),
Jaggery & Confectionary (Rs. 1,136.91 Crores),
Cocoa Products (Rs. 570.80 Crores),
Cereal Preparations (Rs. 2,855.01 Crores),
Alcoholic and Non-Alcoholic Beverages (Rs. 2,393.54

25. Agro Processed products -
Export
India's food processing sector covers fruit and
vegetables; spices; meat and poultry; milk and milk
products, alcoholic beverages, fisheries, plantation,
grain processing and other consumer product groups
like confectionery, chocolates and cocoa products,
soya-based products, mineral water, high protein
foods etc.
Since liberalization in Aug'91 proposals for projects of
have been proposed in various segments of the food
and agro-processing industry.
Besides this, Govt. has also approved proposals for
joint ventures; foreign collaboration, industrial
licenses and 100% export oriented units envisaging
an investment. Out of this, foreign investment is over

26. Summary
The Indian food processing industry is
primarily export orient. India's
geographical situation gives it the
unique advantage of connectivity to
Europe, the Middle East, Japan,
Singapore, Thailand, Malaysia and
Korea. One such example indicating
India's location advantage is the value
of trade in agriculture and processed
food between India and Gulf region

27. Thank You