The document discusses the development of digital marketing from the 1990s to today. It explains that digital marketing uses electronic devices and the internet to connect businesses with customers through channels like search engines, social media, email, and websites. As digital platforms became more integrated into marketing and daily life over the past few decades, digital marketing has grown more prevalent and effective. The rise of social media in the 2000s also increased customers' dependence on digital devices and expectation of seamless experiences across channels.

2. “Inspiration is the most important part of our digital strategy.”
– Paull Young

3. Digital marketing encompasses all marketing efforts that use an electronic
device or the internet. Businesses leverage digital channels such as search
engines, social media, email, and their websites to connect with current
and prospective customers.
Digital marketing's development since the 1990s and 2000s has changed
the way brands and businesses use technology for marketing. As digital
platforms are increasingly incorporated into marketing plans and everyday
life, and as people use digital devices instead of visiting physical shops,
digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing became more sophisticated in the 2000s and the 2010s,
when the proliferation of devices' capable of accessing digital media led to
sudden growth.
With the development of social media in the 2000s, such as LinkedIn,
Facebook, YouTube and Twitter, consumers became highly dependent on
digital electronics in daily lives. Therefore, they expected a seamless user
experience across different channels for searching product's information.
The change of customer behavior improved the diversification of
marketing technology.
Digital marketing today depends upon the types of audience interactions.
It revolves around managing and harnessing of different types of Digital
Marketing Channels

8. Content Marketing…Cont.

15. Summary: