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DEMAND STATES
MARKETING
MANAGEMENT
Negative demand
which is created if the product is
disliked in general. The product
might be beneficial but the
customer does not want it.
• For example – Dental work where people
don’t want problems with their teeth and use
preventive measures to avoid the same.
Nonexistent demand -
consumers may be
unaware of or
uninterested in the
product.
• For example- College students may not be
interested in a foreign language course
Latent demand - consumers may share
a strong need that cannot be satisfied
by an existing product.
For example - I want to eat bacon that is really
good for me. I want a computer with a battery
that lasts a long time.
Declining demand - consumers begin to
buy the product less frequently or not at
all.
• For example - Packaged drinking water. People
have begun to prefer tap water as it is more
environment friendly
Irregular demand - consumer purchases
vary on a seasonal, monthly, weekly, daily
or even hourly basis.
For example - seasonal products like
umbrellas, air conditioners or resorts
Full demand - consumers are adequately
buying all products put into the
marketplace
• For example - Medicine always have
full demand
Overfull demand -
more consumers would
like to buy the product
than can be satisfied.
For example - food wheat, rice etc.
Unwholesome demand -
consumers may be attracted to
products that have undesirable
social consequences.
For example - cigarette is the
most common example of
unwholesome demand as it is
harmful to the society but the
customers are attracted
towards these.

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demandstates-150201100849-conversion-gate02.pdf

  • 2. Negative demand which is created if the product is disliked in general. The product might be beneficial but the customer does not want it. • For example – Dental work where people don’t want problems with their teeth and use preventive measures to avoid the same.
  • 3. Nonexistent demand - consumers may be unaware of or uninterested in the product. • For example- College students may not be interested in a foreign language course
  • 4. Latent demand - consumers may share a strong need that cannot be satisfied by an existing product. For example - I want to eat bacon that is really good for me. I want a computer with a battery that lasts a long time.
  • 5. Declining demand - consumers begin to buy the product less frequently or not at all. • For example - Packaged drinking water. People have begun to prefer tap water as it is more environment friendly
  • 6. Irregular demand - consumer purchases vary on a seasonal, monthly, weekly, daily or even hourly basis. For example - seasonal products like umbrellas, air conditioners or resorts
  • 7. Full demand - consumers are adequately buying all products put into the marketplace • For example - Medicine always have full demand
  • 8. Overfull demand - more consumers would like to buy the product than can be satisfied. For example - food wheat, rice etc.
  • 9. Unwholesome demand - consumers may be attracted to products that have undesirable social consequences. For example - cigarette is the most common example of unwholesome demand as it is harmful to the society but the customers are attracted towards these.